Asmita Majumdar
Navi Mumbai,
Summary
Marketing strategist with experience at Dentsu India, focused on building insight-led campaigns from concept to execution. Experienced in audience analysis, trend mapping, and translating data into compelling pitch decks that influence decisions. Brings a strong blend of research, creativity, and performance thinking to drive engagement and business outcomes.
Overview
4
4
years of professional experience
Work History
Media Strategy Executive
Dentsu India
08.2022 - Current
- Developed pitch decks and AOP presentations featuring strategic media recommendations, aligning client objectives with actionable insights.
- Executed audience segmentation and competitive research to inform media planning across multiple live campaigns, driving targeted engagement.
- Coordinated planning and execution of multi-channel media campaigns across BFSI and FMCG, enhancing campaign effectiveness.
- Developed creative strategies for integrated marketing campaigns across digital platforms.
- Presented campaign concepts and results to clients, ensuring alignment with expectations.
- Worked on brands including Kotak 811 Solitaire Neo, HDFC Health Insurance, JioBlackRock, Galderma (Cetaphil), Dabur Honitus, Asian Shoes, and Torrent Diagnostics.
Digital Marketing Intern
Web Emporium
Delhi
05.2022 - 07.2022
- Managed social media accounts (Instagram, Facebook), created and uploaded timely posts, and analyzed engagement to enhance audience interaction.
- Assisted in developing engaging social media content across platforms, contributing to brand awareness and audience growth.
- Conducted market research to identify emerging digital marketing trends, informing content strategy and campaign planning.
Education
Bachelor of Arts - Strategic Communication And Journalism, Strategic Communication And Advertising
Sophia College (Autonomous)
Mumbai01-2024
Skills
- Campaign Planning & Execution
- Audience Segmentation & Insights
- Market Research & Analysis
- Content & Media Strategy
- Client Presentation
- Excel, GWI, IRS, Canva & Photoshop
Accomplishments
- Employee of the Quarter Award, Dentsu Rise Awards, 04/2025 - 06/2025
- Conrad Saldanha Scholarship Award, Sophia College (Autonomous), 2023
- Coordinator of Team Creatives, Kaleidoscope, Inter-collegiate Fest, Sophia College (Autonomous), 2023
Timeline
Media Strategy Executive
Dentsu India
08.2022 - Current
Digital Marketing Intern
Web Emporium
05.2022 - 07.2022
Bachelor of Arts - Strategic Communication And Journalism, Strategic Communication And Advertising
Sophia College (Autonomous)