ASTHA GUPTA
Assistant Manager - Sales
68 Manas Greens Lucknow
Summary
Assistant Sales Manager with demonstrated record of success as sales team leader with exceptional relationship-building skills, persuasive communication style and motivational approach. Highly experienced with Education Industry and proven talent in learning new products, services and processes quickly.
Overview
7
7
years of professional experience
9
9
years of post-secondary education
Work History
Assistant Sales and Marketing Manager
ICFAI Business School (IBS-Hyderabad)
Lucknow
06.2022 - Current
- Define and implementing successful sales programs, education business plans and assisting in the strategic implementation
of such plans. - Providing education counseling services to students and parents, getting complete knowledge of current career
opportunities and related courses, empathizing with student’s problems and trying to solve them. - Preparing and organizing weekly monthly calendars for assigned territories, Setting and meeting daily and weekly goals.
- Developed sales strategy based on research of candidate trends and industry conditions.
- Analyzed sales and marketing data for improved strategies.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Organized events and product presentations related to colleges and conventions.
- Managed sales promotions and marketing strategies on major social media sites.
- Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
Assistant Manager
Institute of Creative Excellence
Lucknow
07.2021 - 06.2022
- Responsible for meeting the branch's objectives through training, coaching, sales techniques and product knowledge to maximize productivity and revenue
- Strengthened merchandising and promotional strategies to drive candidate engagement and boost sales.
- Directed promotion and brand loyalty efforts to build direct relationships with candidates.
- Prepare branch performance reports by collecting, analyzing and summarizing data and trends
- Initiates corrective action by working closely with higher management
- Manage all aspects of employee performance management through training, sales techniques, product knowledge and discipline; scheduling administration; communicating job expectations as well as career path opportunities; planning and
Senior Business Development Executive
i-Nurture Education Solutions Pvt. Ltd.
Lucknow
08.2017 - 06.2021
- Conducting seminars on career counseling for intermediate school students.
- Responsible for selling the complete Course and Course solution inside of Uttar Pradesh.
- Identifies prospects and develops sales strategies to secure new business. This may include sales call, cold call, competitive
analysis coordination of presentations and proposals, In-office demonstrations, direct mail and SMS campaigns and follow
up activity coordinated with the plan/approach. - Perform outbound education sales activities with help of promoters within a geographical territory whereby to ensure
the primary database in the territory is adequately collected. - Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Collaborated with sales and marketing departments to support project rollout.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Completed and submitted monthly and yearly reports to support executive decision making.
Center Coordinator
The GATE Academy
Lucknow
09.2014 - 07.2016
- Managed and scheduled 25-35 monthly classes, hired and supervised 12-15 instructors and oversaw the education/training
of 1200 to 1500 students annually. - Developed and managed monthly budgets, calculated, submitted and processed commission.
- Mentored the education staff in a top-selling retail store, obtained teaching materials and supervised all aspects of the
training process. - Consistently exceeded 100% of monthly target goals for training students.
- Developed instruction plans and taught classes.
- Facilitated deadlines within a master schedule to meet expectations of education department, as well as deadlines
for marketing, promotion and course registration. - Provided backup to front desk to step in to assist with various tasks whenever employee was absent.
- Communicated information with clarity to keep parents and staff updated, monitored staff’s performance to
make improvements and maintained compliance. - Conducted classroom observations on regular basis, obtained and encouraged the appropriate use of equipment, facilities
and materials. - Scheduled, hosted and reported all education related meetings through calls and messages.
Education
MBA - HR & Marketing
IMS Engineering College
Ghaziabad, India 08.2012 - 06.2014
BBA - Marketing
T.E.R.I.P.G. College
Ghazipur, India 07.2008 - 06.2011
Higher Secondary School Certificate - Science
Lourdes Convent Girl’s Inter College
Ghazipur, India 07.2006 - 06.2008
Secondary School Certificates -
Lourdes Convent Girl’s Inter College
Ghazipur, India 07.2004 - 06.2006
Skills
Believes in Outbound & Inbound Marketing
Accomplishments
- Successfully met company sales targets by 100% between the month September 2021 and November 2021.
- Successfully met company sales targets by 100% between the month March 2022 and April 2022.
- Successfully met company sales targets by 120% in the month of July 2022 and August 2022.
Timeline
Assistant Sales and Marketing Manager
ICFAI Business School (IBS-Hyderabad)
06.2022 - Current
Assistant Manager
Institute of Creative Excellence
07.2021 - 06.2022
Senior Business Development Executive
i-Nurture Education Solutions Pvt. Ltd.
08.2017 - 06.2021
Center Coordinator
The GATE Academy
09.2014 - 07.2016
MBA - HR & Marketing
IMS Engineering College
08.2012 - 06.2014
BBA - Marketing
T.E.R.I.P.G. College
07.2008 - 06.2011
Higher Secondary School Certificate - Science
Lourdes Convent Girl’s Inter College
07.2006 - 06.2008
Secondary School Certificates -
Lourdes Convent Girl’s Inter College
07.2004 - 06.2006
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