ASTHA GUPTA
Assistant Manager - Sales
68 Manas Greens Lucknow
Summary
Assistant Sales Manager with demonstrated record of success as sales team leader with exceptional relationship-building skills, persuasive communication style and motivational approach. Highly experienced with Education Industry and proven talent in learning new products, services and processes quickly.
Overview
7
7
years of professional experience
9
9
years of post-secondary education
Work History
Assistant Sales and Marketing Manager
ICFAI Business School (IBS-Hyderabad)
Lucknow
06.2022 - Current
- Define and implementing successful sales programs, education business plans and assisting in the strategic implementation
of such plans. - Providing education counseling services to students and parents, getting complete knowledge of current career
opportunities and related courses, empathizing with student’s problems and trying to solve them. - Preparing and organizing weekly monthly calendars for assigned territories, Setting and meeting daily and weekly goals.
- Developed sales strategy based on research of candidate trends and industry conditions.
- Analyzed sales and marketing data for improved strategies.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Organized events and product presentations related to colleges and conventions.
- Managed sales promotions and marketing strategies on major social media sites.
- Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
Assistant Manager
Institute of Creative Excellence
Lucknow
07.2021 - 06.2022
- Responsible for meeting the branch's objectives through training, coaching, sales techniques and product knowledge to maximize productivity and revenue
- Strengthened merchandising and promotional strategies to drive candidate engagement and boost sales.
- Directed promotion and brand loyalty efforts to build direct relationships with candidates.
- Prepare branch performance reports by collecting, analyzing and summarizing data and trends
- Initiates corrective action by working closely with higher management
- Manage all aspects of employee performance management through training, sales techniques, product knowledge and discipline; scheduling administration; communicating job expectations as well as career path opportunities; planning and
Senior Business Development Executive
i-Nurture Education Solutions Pvt. Ltd.
Lucknow
08.2017 - 06.2021
- Conducting seminars on career counseling for intermediate school students.
- Responsible for selling the complete Course and Course solution inside of Uttar Pradesh.
- Identifies prospects and develops sales strategies to secure new business. This may include sales call, cold call, competitive
analysis coordination of presentations and proposals, In-office demonstrations, direct mail and SMS campaigns and follow
up activity coordinated with the plan/approach. - Perform outbound education sales activities with help of promoters within a geographical territory whereby to ensure
the primary database in the territory is adequately collected. - Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Collaborated with sales and marketing departments to support project rollout.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Completed and submitted monthly and yearly reports to support executive decision making.
Center Coordinator
The GATE Academy
Lucknow
09.2014 - 07.2016
- Managed and scheduled 25-35 monthly classes, hired and supervised 12-15 instructors and oversaw the education/training
of 1200 to 1500 students annually. - Developed and managed monthly budgets, calculated, submitted and processed commission.
- Mentored the education staff in a top-selling retail store, obtained teaching materials and supervised all aspects of the
training process. - Consistently exceeded 100% of monthly target goals for training students.
- Developed instruction plans and taught classes.
- Facilitated deadlines within a master schedule to meet expectations of education department, as well as deadlines
for marketing, promotion and course registration. - Provided backup to front desk to step in to assist with various tasks whenever employee was absent.
- Communicated information with clarity to keep parents and staff updated, monitored staff’s performance to
make improvements and maintained compliance. - Conducted classroom observations on regular basis, obtained and encouraged the appropriate use of equipment, facilities
and materials. - Scheduled, hosted and reported all education related meetings through calls and messages.
Education
MBA - HR & Marketing
IMS Engineering College
Ghaziabad, India 08.2012 - 06.2014
BBA - Marketing
T.E.R.I.P.G. College
Ghazipur, India 07.2008 - 06.2011
Higher Secondary School Certificate - Science
Lourdes Convent Girl’s Inter College
Ghazipur, India 07.2006 - 06.2008
Secondary School Certificates -
Lourdes Convent Girl’s Inter College
Ghazipur, India 07.2004 - 06.2006
Skills
Believes in Outbound & Inbound Marketing
Sets Goals and Develops Action Plans
Ability to Build a BrandSets Realistic Expectations with Clients
Business Writing SkillsCreative Thinking SkillsFlexibility and Adaptability SkillsAnalytical Approach SkillsGood Communication Skills
Decision Making SkillsPresentation SkillsInterpersonal SkillsNegotiation SkillsCollaboration SkillsGoal Oriented SkillsOrganizational SkillsResearch and Strategic SkillsBusiness IntelligenceAccomplishments
- Successfully met company sales targets by 100% between the month September 2021 and November 2021.
- Successfully met company sales targets by 100% between the month March 2022 and April 2022.
- Successfully met company sales targets by 120% in the month of July 2022 and August 2022.
Timeline
Assistant Sales and Marketing Manager
ICFAI Business School (IBS-Hyderabad)
06.2022 - Current
Assistant Manager
Institute of Creative Excellence
07.2021 - 06.2022
Senior Business Development Executive
i-Nurture Education Solutions Pvt. Ltd.
08.2017 - 06.2021
Center Coordinator
The GATE Academy
09.2014 - 07.2016
MBA - HR & Marketing
IMS Engineering College
08.2012 - 06.2014
BBA - Marketing
T.E.R.I.P.G. College
07.2008 - 06.2011
Higher Secondary School Certificate - Science
Lourdes Convent Girl’s Inter College
07.2006 - 06.2008
Secondary School Certificates -
Lourdes Convent Girl’s Inter College
07.2004 - 06.2006