Astha Kapoor
Gurgaon
Summary
Quick learner, with more than 9 years of work experience in Marketing Campaign Analytics. Managed multiple database marketing campaigns that target customers based on selection criteria. Ability to work independently as well as within a team environment. Ensure on time & error free delivery with high client interaction. Possess strong technical and analytical skills to translate raw data into actionable insights.
Overview
10
10
years of professional experience
Work History
Senior Associate-Projects
Cognizant Technology Solutions
08.2021 - Current
- Good hands on experience of working in both Adobe campaign classic and standard and also performed migration from ACS to ACC.
- Experience with Adobe campaign in creating executing tracking and managing cross channel campaigns.
- Accomplished in editing and extending schemas, protecting schemas, updating the physical structure of the database and also hands on experience in SQL.
- Integrated adobe campaign classic with various third party systems and data sources like adobe analytics and AEP.
- Understand JS code and having experience on APIs.
- Provide guidance and technical support to juniors developers,fostering a collaborative high performing team environment.
- Implemented advanced data segmentation apply business rules and targeting strategies,increasing response rates and retention.
- Designing and implementing integration with external database to load customer profile data and other transactional data into adobe to drive multi channel marketing campaigns and manage them through the complete campaign lifecycle
- Experience in executing different types of revenue generation Campaigns like Acquisition, Retention, Cross-Sell, Up-Sell etc
- Responsible for loading, extracting and validation of customer data.
- Collaborated with stakeholders to gather requirements,develop technical documentation and manage campaign lifecycle.
- Supported Campaign testing troubleshooting ,enhancing email performance ,perform rendering validation across multiple operating system and device types.
- Responsible for Scheduling and launch campaign a
- Track deployment details for eg report created to check no of bounce,undeliverable,un-subscription and invalid email address etc so we can perform better analysis on the data.
- Keep the track of automated campaigns by creating javascript code which will trigger automated email to set of users and also help to restart the workflow .
Business Analyst
Genpact India Limited
02.2021 - Current
- Develop multi-channel campaigns and analyse the responses of those campaigns using unica
- Works closely with marketing manager while creating the strategy to build the target criteria for the marketing campaigns
- Handles client queries independently and completes it in the given timelines with 100%accuracy
- Prepare the daily, weekly and monthly reports to measure the performance of campaigns, also does regular analysis like control versus target group,A/B testing and campaign comparison etc
Process Specialist
Infosys Limited
03.2017 - 08.2021
- Support multi channel campaigns and reporting (direct mail ,tele ,email)
- Cleaning, collecting, manipulating and analysing data about the performance of product and services in the market and submit performance evaluation reports on a weekly, daily and monthly basis
- Create the offers for the prospect customers by coordinating with marketing team and target the customer with the offers assigned to them accordingly
- Handle the client queries independently and sort it in the exact timelines with useful result
- Responsible for loading, extracting and validation of client data
- Liaising with marketing and external agencies
Senior Analyst
Mercer India
04.2015 - 02.2018
- Involved in the overall Campaign Management Process of the Client
- Create target Segments on the basis of requirement brief from the Clients using Unica/SQL
- Handles various Ad-hoc projects and delivers it with 100% accuracy
- Investigate and solve issues and concerns raised by the Client Services team
- Worked on e-mails, direct mailing ,business leads ,NBO,s mailing for acquisition, retention win back of customers
- Creating insights from CRM data of clients that contains millions of records
Associate
Indian Institute of Technology Mandi
02.2015 - 10.2016
- Good experience in dealing with Financial matters and expertise in issuance of Foreign letter of credit for purchase of foreign goods
- Expertise in generation of PRAN No.Inter sector shifting and uploading of NPS under New pension scheme
- Disbursement of all cheques and Fund transfer
Education
MCA -
Lovely Professional University
07.2011
Skills
- Adobe Standard
- Adobe Classic
- Unica
- SQL
- Campaign Reporting
Accomplishments
- Certified Adobe campaign classic developer expert
- Awarded Voice of customer for executing flawless deliverables
Timeline
Senior Associate-Projects
Cognizant Technology Solutions
08.2021 - Current
Business Analyst
Genpact India Limited
02.2021 - Current
Process Specialist
Infosys Limited
03.2017 - 08.2021
Senior Analyst
Mercer India
04.2015 - 02.2018
Associate
Indian Institute of Technology Mandi
02.2015 - 10.2016
MCA -
Lovely Professional University
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