Astha Koundal

• Created SEO-friendly articles and blog posts (both long-form and short), optimizing for target keywords to boost organic traffic.
• Managed both SEO-driven content and client-specific projects, delivering tailored write-ups for websites, app descriptions, and social media campaigns.
• Conducted in-depth research, proofread, edited, and optimized content for clarity, coherence, and search visibility.
• Developed conversational, human-centric copy in a friendly tone—emphasizing readability and audience engagement.
• Coordinated with design teams to provide creative briefs for infographic and social media post designs using Canva.
• Independently handled end-to-end projects: ideation, writing, editing, optimization, client feedback, and final delivery.
• Independently used premium SEO tools like SEMrush and SurferSEO for keyword analysis, content audits, and performance tracking.
• Enhanced existing content through on-page SEO optimization—improving readability, keyword usage, and meta-information.

Projects

• Completed 15+ content writing projects (not including SEO work) across technology, beauty, food, lifestyle, luxury, travel, real estate, social media, and website/app content.
• Independently managed 7–8 of these projects from start to finish.
  Took full ownership: from ideation and research to writing, editing, and delivery.
• Wrote articles, blogs, promotional copy, and social media posts tailored to each project’s needs.

Tools Proficiency

Premium Tools:

• Semrush (Content optimization, keyword research)
• Surfer (SEO content analysis)
• Originality.ai (Content authenticity checks)
• Jasper AI & Cloudy AI (Content drafting and optimization)

Free Tools:

• Yoast SEO (WordPress SEO)
• Notion AI (Project management)