Astha Krishna
Senior Content Writer
New Delhi,New Delhi
Summary
Writing is an articulated way of expressing core. I have had the best of both worlds; worked in media and advertising firm. And, behind the success of both the firms lies a strategist, a thinker, a writer. Successful Copywriter with 6 years of converting casual browsers into loyal customers. A proponent of SEO keyword integration to optimize online click rates. Dedicated to broadening companies' customer bases by enhancing public appeal through clever advertising copy. Beyond all the chaos and madness of clients' demands & work pressure, writing is favourite thing to do.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
Senior Content Writer
Atisfy
04.2024 - Current
- Develop high-quality, engaging content for various digital platforms
- Optimize content for SEO to improve online visibility
- Collaborate with cross-functional teams to align content with marketing goals
- Analyze content performance metrics and adjust strategies accordingly
- Ensure brand consistency across all content outputs
Copywriter
ARTe Media Tech Pvt. Ltd.
6 2022 - 09.2022
- Trained team of 3 writers
- Working on film ideas, bumper ad ideas and 'How to videos' for Progcap app
- Handling regular social content requirement of IndiaMART and a fintech client, Progcap
- Scripting & Ideating upon bumper ads for Jeevansathi
- Strategizing, developing & overseeing the social content for Fever FM's event
- Working on 3+ successful pitches
Copy Supervisor
Dentsu International India
4 2022 - 06.2022
- Managing content requirements of TATA Realty Projects
- Streamlined content creation process, resulting in faster turnaround times and increased output
- Created compelling product descriptions that effectively showcased products'' features and benefits, leading to increased sales
Copywriter
ARTe Media Tech Pvt. Ltd.
02.2021 - 04.2022
- Handling social media requirements, web content and offline collateral of around 3 clients (BharatPe, PostPe & 12% Club) at one time
- Maintained Excel Sheets to manage the number of posts for all the clients on a monthly basis; 80 posts for BharatPe, PostPe & 12% Club
- In association with adept team members, handled social media strategy & content for Priyanka Gandhi Vadra
- Wrote and published 18+ blogs, articles for TCL, ensured zero plagiarism and updated with keywords for SEO
- Wrote A+ content for 20+ products for HealthKart
- Collaborated with chief creative officer and copywriting team to develop scripts for DVCs for multiple clients
- Collaborated with Chief Creative Officer and copywriting team to curate content for 6+ pitch decks
- Occasionally handling client servicing to understand their concerns better
- Edited content produced by Creative Directors, modifying text to conform to company-wide branding standards and publication guidelines
- Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion
Copywriter
Blue Frog Solutions Pvt. Ltd.
12.2019 - 01.2021
- Handling social media requirement & web content of around 10 clients at one time
- Wrote 4000+ words daily by creating articles, blogs, and social media content, 100% plagiarism free
- Maintained Excel Sheets to manage number of posts for clients on monthly basis; 22-25 posts/month/client
- Handling all communication on offline front for clients
- Handling team of 2 copywriters and 1 intern
- Wrote and published blogs, articles, and social media content for around 15 clients ensuring zero plagiarism and updated with keywords for SEO
- Occasionally handling client servicing to understand their concerns better
- Edited content produced by Creative Directors, modifying text to conform to company-wide branding standards and publication guidelines
- Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables
Associate Editor
RJ Associates Media
04.2019 - 10.2019
- Communicated directly with reporters to assess stories and improve quality of work
- Assigned stories, led content development meetings and reviewed completed stories to guide execution of concepts and tone
- Interviewed Chief Ministers, Ministers of State or other government officials to create interesting story for the social media & magazines
- Provided concise and constructive editorial feedback to writers
- Covered major event held Government of India of national and international interests and created compelling stories
- Assigned various topics and story concepts to 3 writers for coverage
Content Writer
BeAttractive
01.2016 - 01.2019
- Exhausting creative skills by generating viral content for both print & digital media at a regular basis
- Working with a team to brainstorm ideas and further cementing it in form of great content
- Interviewing celebrities, starlets & sometimes local heroes for magazine
- Completed thorough research into assigned topics
- Managed competing deadlines with efficiency
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach
- Used Grammarly to write and submit error-free social media and magazine's copy
- Evaluated project requirements and content standards for each project in order to produce copy in line with creative structure
Social Media Manager
BeAttractive
01.2015 - 01.2019
- Overseeing production & generating a Y-O-Y growth of 95% with around getting more than 20K audience engaged everyday with the company's social media handle
- Analyze competitor pages to locate backlink and keyword opportunities
- Identified target market and key segments through in-depth analysis of markets and related trends
- Used various software to analyze conversion rates across multiple digital channels
- Discussed SEO needs and optimized strategies for short- and long-term campaigns
- Devised strategies and roadmaps to support product vision and value to business
Education
Diploma in Creative Content Writing -
IGNOU
01.2015 -
Diploma in French Language & Literature - undefined
IGNOU
01.2010 - undefined
B.Sc Agriculture -
Institute of Agriculture Sciences, Banaras Hindu University
01.2012 - 04.2016
Skills
SEO Proficiency
Editing and Proofreading
Creative Writing
Content Management Systems
Familiarity with HTML/CSS
Technical Writing
Timeline
Senior Content Writer
Atisfy
04.2024 - Current
Copywriter
ARTe Media Tech Pvt. Ltd.
02.2021 - 04.2022
Copywriter
Blue Frog Solutions Pvt. Ltd.
12.2019 - 01.2021
Associate Editor
RJ Associates Media
04.2019 - 10.2019
Content Writer
BeAttractive
01.2016 - 01.2019
Social Media Manager
BeAttractive
01.2015 - 01.2019
Diploma in Creative Content Writing -
IGNOU
01.2015 -
B.Sc Agriculture -
Institute of Agriculture Sciences, Banaras Hindu University
01.2012 - 04.2016
Diploma in French Language & Literature - undefined
IGNOU
01.2010 - undefined
Copywriter
ARTe Media Tech Pvt. Ltd.
6 2022 - 09.2022
Copy Supervisor
Dentsu International India
4 2022 - 06.2022
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