ASTHA VERMA

• Analyze and manage 5,000+ records across sales, student/customer, marketing, and operational datasets to support business decisions.
• Prepare daily, weekly, and monthly reports on business and operational performance for stakeholders.
• Clean, validate, and reconcile data to identify duplicates, missing information, and inconsistencies.
• Use Excel and Google Sheets formulas, Pivot Tables, filters, and structured analysis to organize and interpret data.
• Automate recurring reporting activities and streamline manual data-processing workflows with SQL, Python, Power BI, and Tableau.
• Track KPIs across 3 teams/functions and share reports used by 20+ stakeholders.
• Analyze sales, conversion, marketing, and operational data to spot trends and surface areas needing attention.

• Tracked lead and campaign records weekly in Excel-based reporting workflows.
• Supported lead, campaign, and conversion tracking by cleaning Excel data and maintaining organized performance files.
• Built marketing performance reports from Excel data to summarize campaign results and conversion trends.
• Analyzed sales outreach and marketing activity to support trend review and performance tracking.
• Contributed to digital marketing, social media, and content-related tasks using reporting insights to guide outreach.
• Used SQL, Python, Power BI, and Tableau to strengthen reporting, visualization, and data analysis support.

• Used Excel formulas, Pivot Tables, filtering, and data-cleaning techniques to organize and analyze operational data.
• Tracked KPIs for productivity, quality, and service-level performance across recurring reports.
• Identified data errors and inconsistencies through validation and reconciliation checks.
• Converted operational data into structured performance insights for reporting stakeholders.
• Supported daily, weekly, and monthly reporting cycles by consolidating operational results into clear summaries.

• Supported candidate sourcing by reviewing applications and identifying qualified profiles for open positions.
• Scheduled interviews and coordinated availability between candidates, recruiters, and internal stakeholders.
• Assisted hiring processes by preparing communication, updating records, and supporting day-to-day recruitment tasks.

• Coordinate sales outreach with customers and partners to maintain clear, timely communication.
• Assist with marketing tasks by preparing outreach materials and supporting campaign execution.
• Maintain customer and partner communication records to keep follow-ups organized and current.
• Help with lead generation by identifying prospects and supporting outreach coordination.

GPA: 6.7/10

GPA: 82.5%

GPA: 91.2%