Summary
Overview
Work History
Education
Skills
Certification
Work Availability
Quote
Timeline
BusinessDevelopmentManager
Aswathy Nair

Aswathy Nair

Marketing Expert/Specialist

Summary

Experienced marketing professional with a proven track record in developing and implementing strategic marketing campaigns to boost lead generation and engage customers. Actively seeking a challenging opportunity as a Marketing/Growth Manager to leverage expertise in inbound/outbound marketing, demand generation, and campaign optimization. Specialties include market research, persona mapping, demand generation, account management, and data analysis. Skilled in marketing strategy, competitor analysis, A/B testing, analytics, content management, report generation, problem-solving, marketing automation, customer relationship management, and communication. Ensure accurate, error-free content creation. Train and guide staff to achieve high-quality leads. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 6+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

7
7
years of professional experience
4
4
years of post-secondary education
5
5
Certifications
4
4
Languages

Work History

Marketing Manager

The Smarketers
06.2023 - Current
  • Implemented and executed Inbound Marketing and Demand Generation initiatives to drive lead generation and enhance customer engagement.
  • Conducted comprehensive competitor research, providing valuable insights for campaign enhancements.
  • Employed A/B testing to optimize advertising campaigns, while regularly analyzing digital campaign effectiveness and optimizing web content for SEO and user engagement.
  • Collaborated with design teams to deliver impactful creative assets and presented detailed reports on campaign progress, including KPIs and ROI analysis.
  • Forecasted marketing campaign growth and made recommendations for enhancing results.
  • Efficiently managed workflow, coordinating documents, planning, and distribution of creative materials.
  • Successfully increased brand awareness, generated leads, and oversaw internal and external marketing campaigns and programs.
  • Developed compelling company brand messaging, collateral materials, customer events, promotional strategies, and product launch initiatives.
  • Maintained thorough documentation of assignments, in-progress work, and completed project milestones.
  • Implemented effective marketing strategies for launches, rebranding campaigns, and promotions.
  • Continuously researched new ideas and marketing practices to stay ahead of developing trends.
  • Managed sales promotions and executed marketing strategies on major social media platforms.
  • Evaluated costs against market price points, effectively setting structures to achieve profit targets.

Campaign Manager

Grow10X Pty Ltd
01.2021 - 05.2023
  • Devise marketing campaigns with the intent of creating leads and acquiring customers
  • Recruit, brief and manage contract or freelance staff to work on campaigns
  • Experience examining and validating data to ensure its accuracy and produce meaningful information
  • Oversee the quality of the content created by copywriters and designers to ensure that brand identity is adhered to
  • Proficient in utilizing Excel and Spreadsheet to analyze, interpret, and visualize data.
  • Networked among donors and fundraised to generate money for campaign.
  • Developed policy positions and wrote public statements outlining stances.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Conducted market research to identify new opportunities and target markets.
  • Devised content strategy to effectively engage target audiences.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Created and managed social media campaigns to increase brand engagement.
  • Optimized email campaigns to increase open and click-through rates.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.

Sales Executive

SHCIL Ltd
Chennai
11.2018 - 12.2019
  • Handling of Delivery Instruction Slips and back office operational work
  • Lead Generation through Primary and Secondary research
  • Close Monitoring of the Market on a day-to-day basis
  • Handling clients over the counter
  • Advising clients about the Market on a day-to-day basis
  • Marketing of the company's product to corporate and Individual
  • Clients
  • Maintaining and updating the Customer database

Business Analyst

Imaginet Ventures Pvt Ltd
Kochi
03.2017 - 10.2018
  • Develop business architecture using requirements such as scope,processes, alternatives, and risk
  • Intermediate between the Client and the developers
  • Requirement gathering & analysis by actively soliciting, analyzingcustomer requirements and preparing the requirements specificationdocument for the application
  • Analyse clients' requirements and processes through documentanalysis, interviews, workshops, and workflow management.

Education

MBA - Marketing and HR, Marketing, HR

SKCET - Anna University
06.2015 - 05.2017

BCom - undefined

SNGC - Bharathiyar University
06.2013 - 05.2015

Skills

    Budgeting and Allocation

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Certification

HubSpot Sales Software

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Every problem is a gift—without problems we would not grow.
Tony Robbins

Timeline

HubSpot Sales Software

07-2023

HubSpot Inbound Sales

07-2023

Marketing Manager

The Smarketers
06.2023 - Current

Advanced Branding

07-2021

B2B Marketing on LinkedIn

01-2021

LinkedIn Sales Navigator

01-2021

Campaign Manager

Grow10X Pty Ltd
01.2021 - 05.2023

Sales Executive

SHCIL Ltd
11.2018 - 12.2019

Business Analyst

Imaginet Ventures Pvt Ltd
03.2017 - 10.2018

MBA - Marketing and HR, Marketing, HR

SKCET - Anna University
06.2015 - 05.2017

BCom - undefined

SNGC - Bharathiyar University
06.2013 - 05.2015
Aswathy NairMarketing Expert/Specialist