Aswathy Nair
Marketing Expert/Specialist
Summary
Experienced marketing professional with a proven track record in developing and implementing strategic marketing campaigns to boost lead generation and engage customers. Actively seeking a challenging opportunity as a Marketing/Growth Manager to leverage expertise in inbound/outbound marketing, demand generation, and campaign optimization. Specialties include market research, persona mapping, demand generation, account management, and data analysis. Skilled in marketing strategy, competitor analysis, A/B testing, analytics, content management, report generation, problem-solving, marketing automation, customer relationship management, and communication. Ensure accurate, error-free content creation. Train and guide staff to achieve high-quality leads. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 6+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
5
5
Certifications
4
4
Languages
Work History
Marketing Manager
The Smarketers
06.2023 - Current
- Implemented and executed Inbound Marketing and Demand Generation initiatives to drive lead generation and enhance customer engagement.
- Conducted comprehensive competitor research, providing valuable insights for campaign enhancements.
- Employed A/B testing to optimize advertising campaigns, while regularly analyzing digital campaign effectiveness and optimizing web content for SEO and user engagement.
- Collaborated with design teams to deliver impactful creative assets and presented detailed reports on campaign progress, including KPIs and ROI analysis.
- Forecasted marketing campaign growth and made recommendations for enhancing results.
- Efficiently managed workflow, coordinating documents, planning, and distribution of creative materials.
- Successfully increased brand awareness, generated leads, and oversaw internal and external marketing campaigns and programs.
- Developed compelling company brand messaging, collateral materials, customer events, promotional strategies, and product launch initiatives.
- Maintained thorough documentation of assignments, in-progress work, and completed project milestones.
- Implemented effective marketing strategies for launches, rebranding campaigns, and promotions.
- Continuously researched new ideas and marketing practices to stay ahead of developing trends.
- Managed sales promotions and executed marketing strategies on major social media platforms.
- Evaluated costs against market price points, effectively setting structures to achieve profit targets.
Campaign Manager
Grow10X Pty Ltd
01.2021 - 05.2023
- Devise marketing campaigns with the intent of creating leads and acquiring customers
- Recruit, brief and manage contract or freelance staff to work on campaigns
- Experience examining and validating data to ensure its accuracy and produce meaningful information
- Oversee the quality of the content created by copywriters and designers to ensure that brand identity is adhered to
- Proficient in utilizing Excel and Spreadsheet to analyze, interpret, and visualize data.
- Networked among donors and fundraised to generate money for campaign.
- Developed policy positions and wrote public statements outlining stances.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Created and managed social media campaigns to increase brand engagement.
- Optimized email campaigns to increase open and click-through rates.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Sales Executive
SHCIL Ltd
Chennai
11.2018 - 12.2019
- Handling of Delivery Instruction Slips and back office operational work
- Lead Generation through Primary and Secondary research
- Close Monitoring of the Market on a day-to-day basis
- Handling clients over the counter
- Advising clients about the Market on a day-to-day basis
- Marketing of the company's product to corporate and Individual
- Clients
- Maintaining and updating the Customer database
Business Analyst
Imaginet Ventures Pvt Ltd
Kochi
03.2017 - 10.2018
- Develop business architecture using requirements such as scope,processes, alternatives, and risk
- Intermediate between the Client and the developers
- Requirement gathering & analysis by actively soliciting, analyzingcustomer requirements and preparing the requirements specificationdocument for the application
- Analyse clients' requirements and processes through documentanalysis, interviews, workshops, and workflow management.
Education
MBA - Marketing and HR, Marketing, HR
SKCET - Anna University
06.2015 - 05.2017
BCom - undefined
SNGC - Bharathiyar University
06.2013 - 05.2015
Skills
Budgeting and Allocation
Public and Media Relations
PeopleSoft
Market Positioning
Brand development
Corporate Communications
Campaign management
Marketing and advertising
MS Office
Excellent Communication
Multitasking Abilities
Content Development
Marketing strategy
Marketing Strategies
Communication and writing skills
Project Management
Cold calling skills
New Business Development
Email Marketing
Content marketing
Revenue Generation
Rapport and relationship building
Brand-building strategies
Business growth and retention
Business Development
Direct sales
Strategic planning
B to B sales
Sales processes
Sales Reporting
Sales presentations
Client communication
Certification
HubSpot Sales Software
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Timeline
HubSpot Sales Software
07-2023
HubSpot Inbound Sales
07-2023
Marketing Manager
The Smarketers
06.2023 - Current
Advanced Branding
07-2021
B2B Marketing on LinkedIn
01-2021
LinkedIn Sales Navigator
01-2021
Campaign Manager
Grow10X Pty Ltd
01.2021 - 05.2023
Sales Executive
SHCIL Ltd
11.2018 - 12.2019
Business Analyst
Imaginet Ventures Pvt Ltd
03.2017 - 10.2018
MBA - Marketing and HR, Marketing, HR
SKCET - Anna University
06.2015 - 05.2017
BCom - undefined
SNGC - Bharathiyar University
06.2013 - 05.2015