Aswathy Prakash
Bengaluru
Summary
Dynamic Marketing Operations Specialist with a proven track record at Cognition Solutions, excelling in strategic campaign management and audience segmentation. Spearheaded multi-channel B2B campaigns, optimizing engagement and conversion rates. Adept at data analysis and visualization, leveraging insights to drive marketing effectiveness and enhance brand presence. Strong collaborator with a focus on results.
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
8
8
years of professional experience
Work History
Marketing Operations Specialist
Cognition Solutions
03.2024 - Current
- Implemented and supervised market research projects from start to finish with focus groups, surveys, and interviews.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Tracked key performance indicators to measure success of campaigns.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Spearhead multi-channel B2B marketing campaigns, incorporating email marketing, LinkedIn outreach, webinars, and paid advertising to enhance brand engagement and lead generation.
- Leverage marketing automation tools to segment target audiences strategically, ensuring personalized engagement and optimizing conversion rates.
- Analyze campaign performance metrics using Power BI and data analytics to track key performance indicators (KPIs) and refine marketing strategies.
- Develop and execute end-to-end webinar campaigns, including audience targeting, landing page creation, email sequencing, and post-webinar follow-ups, improving customer retention and engagement.
- Collaborate cross-functionally with content, sales, and product teams to develop tailored value propositions and messaging strategies aligned with business objectives.
- Generated reports to support the development and implementation of marketing plans.
Marketing Manager
The Smarketers
06.2023 - 10.2023
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
- Optimized email campaigns to increase open and click-through rates.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Conducted market research to identify new opportunities and target markets.
Campaign Manager
Grow10X Pty Ltd
07.2020 - 05.2023
- Designed and implemented end-to-end campaign automation workflows, enhancing customer acquisition and engagement.
- Conducted data-driven audience segmentation and targeted outreach campaigns, leading to a significant increase in MQL-to-SQL conversion rates.
- Developed and maintained content strategy and paid media campaigns, ensuring brand consistency and lead nurturing.
- Oversaw marketing operations and performance tracking, implementing optimizations based on real-time analytics and ROI assessments.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Optimized email campaigns to increase open and click-through rates.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Sales Executive
StockHolding
11.2018 - 10.2019
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Met existing customers to review current services and expand sales opportunities.
- Managed lead generation through primary and secondary market research, identifying potential client opportunities and driving customer acquisition efforts.
- Conducted daily market analysis to provide clients with data-driven investment insights.
- Maintained customer databases and CRM systems, ensuring accurate records and personalized follow-ups.
Business Analyst
Imaginet Ventures
05.2017 - 10.2018
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Utilized data visualization techniques to present and explain complex data sets.
- Analyzed data to identify root causes of problems and recommend corrective actions.
- Identified patterns and trends in large data sets and provided actionable insights.
- Analyzed business and market trends, providing strategic insights to enhance marketing and sales strategies.
- Supported digital marketing initiatives, including SEO optimization, paid media management, and website analytics.
- Assisted in executing brand awareness campaigns, improving lead generation and market penetration.
Education
MBA - Marketing And HR
Sri Krishna College of Engineering And Technology
Coimbatore, India06-2017
Bachelor of Arts - Commerce
Sree Narayana Guru College of Arts And Science
Coimbatore, India05-2015
Skills
- Strategic Campaign Management
- Audience Segmentation Expertise
- Automated Marketing Solutions
- Market Trend Analysis
- Channel Marketing Strategy
- Online Engagement Techniques
- Reporting Metrics
- Market Competitor Analysis
- Targeted Direct Mail Campaigns
- Analytical Marketing Strategies
Languages
English
Upper intermediate (B2)
Hindi
Upper intermediate (B2)
Tamil
Intermediate (B1)
Malayalam
Bilingual or Proficient (C2)
Timeline
Marketing Operations Specialist
Cognition Solutions
03.2024 - Current
Marketing Manager
The Smarketers
06.2023 - 10.2023
Campaign Manager
Grow10X Pty Ltd
07.2020 - 05.2023
Sales Executive
StockHolding
11.2018 - 10.2019
Business Analyst
Imaginet Ventures
05.2017 - 10.2018
MBA - Marketing And HR
Sri Krishna College of Engineering And Technology
Bachelor of Arts - Commerce
Sree Narayana Guru College of Arts And Science
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