Aswathy V S
Management
Hosur
Summary
Dynamic Digital Marketing Expert with a proven track record at IIM Skills. Enhanced brand visibility and customer engagement through innovative strategies and targeted campaigns. Strong communicator and analytical thinker, adept at driving lead generation and optimizing digital performance for maximum ROI.
Overview
8
8
years of professional experience
2
2
Certifications
4
4
Languages
Work History
Digital Marketing Expert
IIM Skills
01.2025 - 06.2025
- Developed creative multimedia assets for use in digital advertising campaigns, driving increased click-through rates and conversions.
- Developed innovative digital marketing strategies that aligned with overall business objectives and KPIs.
- Increased lead generation through the creation of targeted email marketing campaigns and engaging social media content.
- Utilized Google Analytics to track campaign success, making necessary adjustments for continuous improvement in ROI.
- Enhanced customer engagement with the development of a comprehensive content marketing strategy, including blog posts, infographics, and video content.
- Boosted brand visibility by implementing effective SEO strategies and optimizing website content.
- Analyzed web analytics data to identify trends and optimize performance for improved user experience and conversion rates.
- Conducted regular keyword research to maintain relevancy in search engine rankings while staying ahead of competitors'' tactics.
- In on-page SEO, target keywords, content optimization, optimized meta tags, URL structure, internal linking, and image optimization.
- Off-page backlink strategy, guest post opportunities.
- Technical - Page speed optimization, mobile friendliness.
- In email, personalize the content in the email.
- In content writing, a catchy product description and a strong, action-oriented CTA.
Business Development Executive
01.2017 - 07.2017
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Developed customized solutions for clients, addressing their unique needs and helping them achieve their goals.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
Education
MBA,MPHIL - Digital Marketing
RVS College of Arts And Science
Coimbatore, India 04.2001 -
Skills
Search engine optimization
Google analytics
Competitor analysis
Affiliate marketing
Social media marketing
Digital marketing
Social media platforms
Market research
Social media strategy
Computer proficiency
Brand development
Decision-making
Excellent communication
Market analysis
Email marketing
Content development
Social media campaigns
Interpersonal skills
Teamwork and collaboration
Keyword research
Certification
Digital Marketing experts
Timeline
Digital Marketing Expert
IIM Skills
01.2025 - 06.2025
Business Development Executive
01.2017 - 07.2017
MBA,MPHIL - Digital Marketing
RVS College of Arts And Science
04.2001 -