Aswin Ashok
Kochi
Summary
Digital Marketing Specialist with expertise in SEO, PPC (Google Ads, Microsoft Ads, LinkedIn Ads), social media marketing, email marketing, content strategy, and analytics. Proven track record in lead generation, brand positioning, and data-driven digital marketing to enhance online visibility and drive business growth. Skilled in analyzing marketing data and translating insights into actionable strategies, leveraging tools like Google Analytics, SEMrush, HubSpot, and Ahrefs to optimize performance and maximize ROI. Experienced in marketing automation, A/B testing, and conversion rate optimization (CRO) for continuous campaign improvement. Strong background in content marketing and thought leadership, creating high-value blog posts, whitepapers, and case studies that educate audiences and establish brands as industry leaders. Adept at social media growth strategies, having organically built an Instagram following of 400k+ in three years, showcasing expertise in engagement, brand storytelling, and audience expansion. Collaborative and strategic, with experience working cross-functionally with sales, product, and design teams to align marketing efforts with business goals. Self-motivated, innovative, and data-driven, always staying ahead of industry trends to optimize digital marketing performance. Tools & Technologies: Google Analytics, SEMrush, Ahrefs, HubSpot, Mailchimp, Google Ads, Microsoft Ads, LinkedIn Ads, WordPress, Adobe Illustrator, After Effects.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Analyst
Amphenol
06.2022 - 06.2023
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Devised effective link-building campaigns to increase website authority and visibility.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
Digital Marketing Executive
Digitalbuddha Info Solutions LLP
06.2020 - 06.2022
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Created email blast campaigns to target key customers.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Supported new client acquisition with superior strategy and world-class presentations.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Coordinated with design and media teams to develop high-quality creative assets.
Business Development Executive
The India Cements Ltd
07.2019 - 07.2020
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Negotiated prices, terms of sales and service agreements.
- Informed customers of promotions to increase sales productivity and volume.
Marketing Intern
Quick Ride
09.2018 - 10.2018
- Assisted in creating written, video, and image content for marketing channels.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Created and distributed surveys for data collection and analysis.
- Did marketing campaigns in various company headquarters
Education
Master of Business Administration - MBA - Marketing
Department of Management Studies, Kannur University
01.2019
BSc - Physics
Kannur University
01.2017
Skills
- Digital Media Strategy
- Social Marketing Fulfillment
- Content Management Systems (CMS)
- Google analytics setup
- Content strategy
- Data analytics
- Segmentation strategy development
- Google analytics
- Data insight management
- Search Engine Optimization Expertise
Websites
Certification
- Search Engine Optimization - University of California, Davis
- SEO Tutorial for Beginners
- The Online Marketing Fundamentals - Digital Unlocked
- Advanced Google Analytics
- Google Analytics for Beginners
- SEO - Hubspot Academy
- Competitive Analysis and Keyword Research Course - SemRush
Languages
English
Tamil
Hindi
Malayalam
Timeline
Digital Marketing Analyst
Amphenol
06.2022 - 06.2023
Digital Marketing Executive
Digitalbuddha Info Solutions LLP
06.2020 - 06.2022
Business Development Executive
The India Cements Ltd
07.2019 - 07.2020
Marketing Intern
Quick Ride
09.2018 - 10.2018
BSc - Physics
Kannur University
Master of Business Administration - MBA - Marketing
Department of Management Studies, Kannur University
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