Aswin Joseph
Kochi
Summary
Strategic Senior Executive known for remarkable productivity and efficient task completion. Specialize in leadership, operational strategy, and brand . Excel in communication, negotiation, and problem-solving to achieve organizational goals. Committed to fostering team collaboration and driving sustainable growth through insightful decision-making.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Executive - Marketing
The Malayala Manorama Co Pvt Ltd
Palakka
01.2015 - Current
- Advertising, Space selling: Canvassing ads of various categories and across verticals of the company.
- Events and Activations: Conceptualizing and executing large scale consumer expos, customized events , sporting events. Closing sponsorships for the events.
- Agency Management: Communicating plans and also becoming an interface between clients and agencies.
- Media Planning and Client service: Arriving at optimal media mix to achieve the reach for the clients and thus fetching revenue and meeting targets.
- Research: Actioning plans in the light of insights from meetings/studies. Ensuring proper data collection from the events, contests and surveys conducted.
- Team Management: Handling both internal and external teams. Handled a team of 7 consisting of resources for events, on ground data collection and finance.
- Achievements and Failures: Handled clients, agencies, stringers from different geographical locations to meet their requirements and hence achieving targets consistently.
- Could bring in considerable change in business revenue and widen client base by bringing out new reader interactive marketing features, events.
- COVID times was major hit back especially in the exhibition/event sector. Hence payments were long due and was many defaulters.
Executive - Media Solutions
The Mathrubhumi Printing & Publishing Co. Ltd
Palakkad
09.2013 - 12.2014
- Media sales for the daily and 13+ print products (peiodicals) from the assigned verticals.
- Was involved in all sales & marketing efforts and exection.
- Core responsibility was to bring in new clients accounts, apart from growing the market share & yield from the existing key accounts.
Education
MBA - Marketing And Operations
School of Management Studies, Cochin University OfScienceAndTechnology
Kochi, India05-2013
Bachelor of Science - Physics
Sacred Heart College
Kochi, Kerala03-2010
Skills
- Strategic vision
- Market positioning
- Story telling
- Project management
- Budgeting
- Networking
- Analytical skills
- Cross Channel strategy
- Negotiation
- Market analysis
- Consumer insights
- Competitive analysis
- Leadership
- Coaching and development
- Cross functional collaboration
- Digital marketing
- Adaptability
- Crisis management
Languages
Malayalam
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Certification
- Marketing Analytics - University of Virginia
- Google Analytics essential training - LinkedIn
- Intellectual Property Rights - Patent, Law & Practice - Cochin University of Science And Technology
- National Cadet Corps, 'C' Certificate with 'A' grade
Accomplishments
- Unit Marketing coordinator for IMS audit.
- Promoted to Senior Executive on achieving the revenue target.
- Unit coordinator for extra curricular activities.
- Brought in new clients who had never advertised.
- Received appreciation for closing ad with considerable revenue for a periodical with new advertiser.
- Was able to bring in revenue through several innovative columns and pages.
Affiliations
- Cricket
- Swimming
- Cycling
- Watching TV series
Volunteering
- Senior Under Officer, National Cadet Corps
- Petty Officer, Sea Cadet Corps
References
References available upon request.
Timeline
Senior Executive - Marketing
The Malayala Manorama Co Pvt Ltd
01.2015 - Current
Executive - Media Solutions
The Mathrubhumi Printing & Publishing Co. Ltd
09.2013 - 12.2014
- Marketing Analytics - University of Virginia
- Google Analytics essential training - LinkedIn
- Intellectual Property Rights - Patent, Law & Practice - Cochin University of Science And Technology
- National Cadet Corps, 'C' Certificate with 'A' grade
MBA - Marketing And Operations
School of Management Studies, Cochin University OfScienceAndTechnology
Bachelor of Science - Physics
Sacred Heart College
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