Aswin M
MALAPPURAM
Summary
Dynamic Catalogue Lead at Amazon with a proven track record in team leadership and strategic procurement. Expert in launching products across international marketplaces, driving brand visibility, and optimizing pricing strategies. Successfully managed major sales events, enhancing customer engagement and achieving significant sales growth through data-driven performance marketing and efficient e-commerce operations.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Catalogue Lead
Amazon
Bengaluru
11.2019 - Current
- Team Leadership: Lead and mentor a high-performing team of 20 members, ensuring the successful execution of marketplace strategies across diverse regions.
- Marketplace Expertise: Managed product launches and operations for multiple international marketplaces, including the UAE, Saudi Arabia, Egypt, and North America.
- Product Launch: Collaborated with retail business teams to facilitate the launch of new products in categories such as Electronics, Wireless, Home Products, Consumables, FMCG, Apparels, and Fashion.
- Amazon Events Management: Led the execution of major Amazon events, including Eid Sales, Amazon Prime Day, and Turkey 5 (Singles Day, Thanksgiving, Black Friday, and Cyber Monday) across the Middle East and North America. Coordinated cross-functional teams to drive successful campaigns, optimize sales performance, and enhance customer engagement.
- Competitive Pricing: Developed pricing strategies to maintain a competitive edge by monitoring and analyzing market prices across millions of products, ensuring customer preference, and market relevance.
- Brand Building: Utilized performance marketing and data analytics to enhance brand visibility, and drive sales growth for online products.
- Strategic Procurement: Leveraged insights from category analysis to identify and procure the right selection of products at optimal pricing, aligned with seasonal trends.
- Process Optimization: Streamlined operational processes to improve efficiency and achieve key performance metrics in the e-commerce domain.
Education
Data Analytics - Data Analytics
Skill Lync
Online Platform10-2023
MBA - Marketing And Human Resource
Krupanidhi School of Management
Bengaluru08-2019
Bachelor of Technology - Civil Engineering
Cochin College of Engineering And Technology
Calicut06-2016
Plus 2 - Science With Computer Science
Kendriya Vidyalaya
Malappuram04-2012
Tenth -
Kendriya Vidyalaya
Malappuram04-2010
Skills
- Team leadership and management
- Strategic Procurement and Category Analysis
- Competitive Pricing Strategies
- Marketplace Operations (UAE, Saudi Arabia, Egypt, North America)
- Performance Marketing and Data Analytics
- Product Launch and Lifecycle Management
- Process optimization and efficiency improvement
- E-commerce operations and retail management
- Data analysis
- Brand building
- Product launch
- E-commerce strategies
- Performance marketing
- Market research
- Catalog management
- Demand planning
Accomplishments
- Mountain Mover Award (Q4 2024) – Recognized for exceptional performance in driving large-scale programs during the Singles’ Day Sale event. Proactively addressed a major challenge involving an unexpectedly high volume of ASINs requiring mapping and pricing. Took the initiative to identify automation-configured ASINs, collaborated with the automation team for efficient mapping, and worked with the tech team to expedite pricing, ensuring timely completion within the deadline.
- Extra Miler Award (Q3 2024) – Awarded for identifying process improvement opportunities and implementing a high-impact initiative that directly benefited the business and customers. Discovered and resolved a critical issue in price matching for Apple wireless products in the UAE, where international versions were incorrectly matched with local competitor prices. Led efforts to review, re-map, and correct price mismatches, preventing revenue loss and stabilizing market pricing.
Certification
· SQL
· Data Analysis and Visualization with Tableau
· MS Office
· MS Excel
· Six Sigma
· SPSS
· Certified Google Analytics for beginners
· Human Resource Management Professional
Languages
English
First Language
Malayalam
Upper Intermediate (B2)
B2
Hindi
Intermediate (B1)
B1
KEY ACHIEVEMENTS
· MENA Performance: Achieved $393.88M GMS, surpassing targets by 9.22% and showing 22.47% YoY growth.
· White Friday Success: Led $251.44M GMS in MENA, 6.63% above plan with 18.61% YoY growth.
· Volume & Customer Growth: Shipped 25.11M units (42.67% YoY growth), acquired 403K new-to-Amazon customers (11.48% above target), and achieved 432K Prime Sign-Ups (67.71% above expectations).
Market-Specific Achievements:
· UAE: Generated AED 208.92M GMS (7.06% above plan, 24.67% YoY growth), expanding customer base to 1.01M (25.10% increase).
· Saudi Arabia: Achieved SAR 137.68M GMS (10.16% above plan, 32.43% YoY growth), with 851K customers (26.40% growth).
· Egypt: Overcame currency challenges to reach EGP 47.29M GMS (16% above plan), growing the customer base to 768K (43.72% YoY increase).
MBA COURSEWORK
- Brand Management
- Advertising management
- Sales Promotion Management
- Performance Management
- Training and Development
- Compensation Management
- Counseling skills for Managers
Timeline
Catalogue Lead
Amazon
11.2019 - Current
Data Analytics - Data Analytics
Skill Lync
MBA - Marketing And Human Resource
Krupanidhi School of Management
Bachelor of Technology - Civil Engineering
Cochin College of Engineering And Technology
Plus 2 - Science With Computer Science
Kendriya Vidyalaya
Tenth -
Kendriya Vidyalaya
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