ASWIN PRAKASH I
calicut
Summary
Business Development & Digital Marketing Manager with five years of experience in IT and four years in marketing. Skilled in customer relations, cybersecurity services, and digital marketing. Passionate about leveraging expertise to drive organizational growth, while delivering care and compassion to clients. Proven track record as a Marketing Manager in developing and implementing strategic marketing plans that increase company visibility and revenue. Strong leadership abilities, creativity, and knowledge of market trends are essential to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Business Development & Digital Marketing Manager
RedTeam Cyber security Labs
Calicut
11.2024 - Current
- Researched competitive landscape by monitoring competitor activity online.
- Monitored online conversations about the company's products and services and responded promptly to customer inquiries.
- Coordinated efforts between creative team members such as graphic designers or video editors.
- Optimized web pages for higher search engine rankings using SEO techniques.
- Planned and implemented strategies for paid search campaigns across multiple ad networks.
- Conducted market research and analysis to identify new business opportunities.
- Attended tradeshows and conferences to network with potential clients.
IT & E-commerce Manager
Essen Nutrition India
Kakkanchery
11.2020 - 11.2024
- Write and edit product content that will be published on e-Commerce websites/portals.
- Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.
- Work closely with different teams (product management, graphics, and sales) to provide updated content that will be shared across e-commerce platforms.
- Provide support in other areas of media marketing, PPC, email marketing, SEO, keyword research, Google Analytics, website UX, and paid social media.
- Be a subject matter expert in assigned product categories.
- Identify SEO best practices regarding inventory, pre-orders, and pricing policies.
- Monitor changes in product sales by using web analytics and Excel spreadsheets (pivot tables, VLOOKUPs, etc.) to stay organized.
- Ability to multitask, and meet deadlines while maintaining attention to detail.
Digital Marketing & E-commerce
Xantus Technologies
Calicut
06.2019 - 11.2020
- Identified trends and insights to inform strategic marketing decisions.
- Allocated marketing investments based on performance metrics and ROI assessments.
- Planned and directed comprehensive marketing campaigns across multiple platforms.
- Managed organizational website, ensuring adherence to best practices and optimization.
- Optimized content for website and social media, utilizing diverse formats like blogs and videos.
- Tracked website traffic flow to evaluate user engagement and campaign effectiveness.
- Implemented performance metrics to analyze outcomes and drive improvements.
- Executed innovative collaborations among technologies, enhancing overall marketing reach.
Territory Manager
USV Pvt Ltd
Calicut
07.2017 - 05.2019
- Analyzed sales data to identify growth trends and opportunities.
- Established relationships with key customers, vendors, and distributors.
- Coordinated trade shows and promotional events to enhance brand awareness.
- Prepared detailed reports on regional market conditions and goal progress.
- Planned travel schedules for regular store visits within assigned territory.
- Monitored competitor activities to maintain competitive advantage.
- Resolved customer complaints promptly to ensure satisfaction.
- Met or exceeded monthly revenue growth targets.
Marketing Executive
Centaur Pharma Pvt Ltd
Calicut
11.2015 - 07.2017
- Developing and overseeing the marketing strategy for Company, which revolves around advertising pharmaceutical products
- Promoting new products to health care service providers
- Developing strategic and tactical plans to achieve marketing objectives, including brand planning and strategy development
- Evaluating the effectiveness of promotion and advertising programs and suggesting improvements
- Researching and analyzing market trends and competitors, and converting the raw data into detailed reports and actionable insights
- Evaluating and assessing the strengths and weaknesses of competitive products and developing comparative statistics and metrics
- Promoting new products developed by the companies to health care service providers
- Determining and achieving the sales goals of the organization
- Developing the overall marketing strategy for the pharmaceutical organization
- Overseeing the implementation of the marketing strategy
- Analyzing the effectiveness of the strategies and rectifying the variances, if any
- Handling the competitors
- Identifying new market segments
- Participation in trade shows and conferences
Education
BCA - Computer Applications Development
JDT College of Arts And Science
Calicut01.2013
Skills
- Excellent Communication
- Search engine optimization
- Team Work
- Leadership
- Adaptability
- Time Management
- Web analytics
- Online marketing
- Project management
- Keyword analysis
- E-commerce marketing
- Marketing automation tools
- Communication and writing skills
- Social media marketing
Certification
- Certified Ethical Hacker (CEH) – EC-Council
- Google Analytics certification
- HubSpot digital marketing certification
- AI-powered shopping ads – Google
- Semrush SEO certification
- Flipkart Ads certification
- HTML fundamentals certification
- Foundations of business and entrepreneurship
Hobbies and Interests
- READING
- BROWSING
- TRAVELING
Projects
Main Project as a Part of BCA Computer Application, Main Website of JDT ISLAM 'WWW.JDTISLAM.ORG' Main Seminar as a part of BCA Computer Application, CLOUD Technology
Languages
- MALAYALAM
- ENGLISH
- HINDI
- TAMIL
Personal Information
- Age: 32
- Father's Name: PRAKASH I
- Mother's Name: SHYLAJA I
- Date of birth: 07/05/93
- Gender: MALE
- Marital Status: Married
Timeline
Business Development & Digital Marketing Manager
RedTeam Cyber security Labs
11.2024 - Current
IT & E-commerce Manager
Essen Nutrition India
11.2020 - 11.2024
Digital Marketing & E-commerce
Xantus Technologies
06.2019 - 11.2020
Territory Manager
USV Pvt Ltd
07.2017 - 05.2019
Marketing Executive
Centaur Pharma Pvt Ltd
11.2015 - 07.2017
BCA - Computer Applications Development
JDT College of Arts And Science
Similar Profiles
Shubham PathakShubham Pathak
Fellowship at DeepCytes Cyber Labs (UK)Fellowship at DeepCytes Cyber Labs (UK)
Arpan GowdaArpan Gowda
Red Team Analyst at DeepCytes Cyber LabsRed Team Analyst at DeepCytes Cyber Labs
PRIYASHA SINGHPRIYASHA SINGH
Cybersecurity Student at Cyber Security And Cyber DefenceCybersecurity Student at Cyber Security And Cyber Defence
Dhanasyam PNDhanasyam PN
Project Manager at Emvigo TechnologiesProject Manager at Emvigo Technologies
Hakeem M PHakeem M P
ABM Implants & Prosthetic Solutions at Dentsply Sirona India Pvt LtdABM Implants & Prosthetic Solutions at Dentsply Sirona India Pvt Ltd