Aswin Ram

Company Overview: Affinidi is a tech product startup backed by Temasek Holdings, Singapore, focused on building a decentralized, AI-ready data stack for agentic, consent-first data exchange. As a DOP, I,

• Led the design, development, and GTM of Affinidi Concierge, an on-device AI agent framework enabling consumers to evaluate and share personal data securely through a DIDComm-based protocol.
• Launched a secure Edge Vault where consumer data (documents, credentials) is locally stored and used for eligibility checks—without leaving the device.
• Enabled zero-trust, consent-driven data flows between consumers, businesses, and AI agents using DIDComm, Verifiable Credentials, and Decentralised Identifiers (DIDs).
• Developed industry-specific B2B solutions (e.g., onboarding, KYC, eligibility checkers) using this stack for BFSI, HRTech, healthcare, and education.

Company Overview: www.hopscotch.in is India's largest single-brand kids' apparel and accessories eCommerce platform. Hopscotch owns and operates the entire value chain, delivering over 1 million orders and a GMV of INR 1.6 billion per annum. As a DOP, I,

• Built an AI-powered merchandise management engine that automated inventory ordering based on website traffic, sales velocity, seasonality, fashion trends, SMLY data, and planner inputs.
• Systematically reduced overstock and understock by optimizing order quantities, directly improving gross margin and inventory turns.
• Developed an agile demand sensing model: listed supplier-held products (not yet purchased), gauged customer interest signals (views, carts, orders), and used ML models to recommend purchase quantities and shipping modes (air vs. sea).
• Integrated inventory and logistics tracking with front-end delivery promise—dynamically reducing TAT as goods progress through the supply chain.
• This end-to-end system enabled fast, profitable merchandising, while offering customers better availability and realistic delivery expectations.

• Company Overview: Tathastu.ai was Future Group's foray into digital commerce. With 500M annual visitors, 30M unique customers & 1M daily transactions across retail formats, Tathastu offered the opportunity to build innovative products using the intelligence derived from 20TB of consumer data.
• Digitized 600+ Easyday stores by automating core retail operations for improved efficiency and online readiness.
• Built the ecommerce platform for Easyday, integrating supply chain, payments, and loyalty systems into a unified consumer experience.
• This role deepened my experience in transforming legacy retail through scalable, tech-driven interventions.
• Tathastu.ai was Future Group's foray into digital commerce. With 500M annual visitors, 30M unique customers & 1M daily transactions across retail formats, Tathastu offered the opportunity to build innovative products using the intelligence derived from 20TB of consumer data.

• Company Overview: www.hypercityfresh.com was the eCommerce initiative of Hypercity Retail, a 1500Cr Big Box format Grocery retailer with 19 hypermarkets across India.
• Built and launched a hyperlocal grocery and lifestyle commerce app across food, home, and fashion categories.
• Scaled online revenue to contribute ~10% of total store sales through seamless offline-online integration.
• Led product, UX, and fulfilment stack design to enable same-day delivery and store-linked logistics.
• This role sharpened my ability to build commerce platforms that blend physical retail with digital scale.
• Www.hypercityfresh.com was the eCommerce initiative of Hypercity Retail, a 1500Cr Big Box format Grocery retailer with 19 hypermarkets across India.

• Company Overview: Peppertap.in was a Food & Grocery E-commerce platform backed by Sequoia Capital, SAIF Partners, and Snapdeal. With $51 M in funding, Peppertap scaled to 33 Cities, delivering ~25,000 orders/day with a Gross GMV/month of ~45 Cr INR.
• Built core inventory and fulfilment products including inwarding, stock management, picking, and packing workflows to support city-level dark store operations.
• Designed tools to improve inventory visibility, fill rates, and turnaround times, directly impacting customer experience and profitability.
• Owned the end-to-end launch of the inventory-holding model, managing product, P&L, and operations across multiple cities.
• Partnered with operations and engineering teams to tightly align product design with last-mile constraints and real-world execution.
• Peppertap.in was a Food & Grocery E-commerce platform backed by Sequoia Capital, SAIF Partners, and Snapdeal. With $51 M in funding, Peppertap scaled to 33 Cities, delivering ~25,000 orders/day with a Gross GMV/month of ~45 Cr INR.

• Co-founded Jiffstore, one of India’s first hyperlocal grocery delivery platforms, pioneering instant commerce before it became mainstream.
• Built the entire product stack—including consumer apps, partner dashboards, delivery routing, inventory sync, and payment systems.
• Onboarded over 100 retail partners, enabling real-time inventory and fulfillment in under 60 minutes.
• Scaled to over 120 team members, managed cross-functional execution across product, engineering, and operations.
• Secured funding from Unitus Ventures and Times Internet, and won multiple startup awards (NASSCOM Emerge 50, Indian Startup Award, Wharton IEF).
• Successfully led the exit via acquisition by Peppertap.

• I completed a 2-year full-time course in Management, specializing in Operations and Marketing.
• I started my first venture, Kode Blink (a mobile app development company), while at campus. This company later pivoted to Jifftsore.

• Worked in the Business Technology Office, supporting global clients on strategy, data analysis, and digital transformation initiatives.
• Gained strong grounding in business strategy formulation, data-driven decision-making, and stakeholder communication.
• Contributed to consulting engagements across banking, telecom, and public sector domains.
• Built early expertise in problem structuring, analytical frameworks, and executive presentation.
• This foundational experience shaped my structured approach to product thinking and execution.