ASWIN R KRISHNAN
Performance Marketing Manager
Bangalore
Summary
Results-driven Performance Marketing Manager with 4+ years optimizing paid media strategies across Google Ads, Meta, LinkedIn, and programmatic platforms. Expertise in PPC and funnel optimization, delivering significant cost-per-lead reductions for global brands. Proficient in GA4, Excel analytics, and multi-channel campaign management, effectively collaborating with teams to communicate performance metrics.
Overview
4
4
years of professional experience
7
7
Certification
Work History
Digital Marketing Lead
Mega LifeSciences
Kochi
12.2024 - Current
- Spearhead digital marketing initiatives driving global brand presence and growth across Africa and Southeast Asia, with focus on performance-driven acquisition.
- Lead strategy development and optimization for paid media channels (Google Ads, Meta, programmatic display/native) ensuring alignment with KPI targets.
- Managed and optimized multi-channel campaigns across search, social, and programmatic to drive healthcare app growth and lead generation.
- Oversaw comprehensive SEO strategies from keyword research to execution, improving organic reach and website authority.
- Monitored and analyzed performance metrics (CPA, ROAS, conversion rates, CPL) to inform optimization roadmaps.
Digital Marketing Manager
SWA | Sky Wings Advertising
Bengaluru
04.2022 - 12.2024
- Executed high-impact campaigns across Google Ads, Meta, LinkedIn, Bing, and programmatic DSPs (DV360, Trade Desk) to generate 20-40 qualified leads (calls and bookings) daily.
- Planned and optimized display and native campaigns, enhancing full-funnel strategies for healthcare, real estate, and service brands to improve lead generation and customer engagement.
- Managed client budgets exceeding 5 Lakh monthly and 1 Crore annually across search, social, programmatic display, and native ads, ensuring effective allocation and ROI.
- Implemented bidding strategies and keyword structures across PPC and programmatic, improving CPL and conversion volume within target budgets.
- Created, categorized, and refined keyword lists and campaign structures to support scalable performance marketing frameworks.
- Increased website traffic by 90% through SEO execution and WordPress optimization aligned with paid efforts.
- Led cross-functional teams of digital marketers, content writers, designers, and developers on integrated performance campaigns.
- Analyzed campaign data, created performance reports, and delivered actionable recommendations to internal stakeholders and clients monthly and quarterly, driving data-informed decision-making.
Digital Marketing Executive → Digital Marketing Manager (E-commerce & Performance)
Snactivate LLP
Bengaluru
09.2020 - 03.2022
- Managed and optimized Google Ads campaigns (Search, Display, Performance Max) for e-commerce clients, including programmatic display and native inventory via relevant networks.
- Drove e-commerce sales growth through performance-focused campaigns on Amazon, Flipkart, and paid media channels.
- Planned and executed remarketing, dynamic ads, and funnel-based campaigns to improve ROAS and repeat purchases.
- Conducted A/B tests on creatives, landing pages, and audiences to optimize CTR, CVR, and CPL.
- Analyzed campaign data and created performance dashboards, delivering actionable optimization insights for leadership.
- Developed social media profiles and performance-driven content funnels, generating brand awareness and customer acquisition from inception.
- Executed influencer and native content collaborations to expand brand reach and engagement.
- Started career as Digital Marketing Executive focused on Google Ads PPC, gradually growing into a broader performance marketing and e-commerce role.
Digital Marketing Intern
Archikites Business Solutions
Kannur
05.2020 - 08.2020
- Managed content strategy, on-page SEO, and social media initiatives to enhance online presence.
- Increased brand awareness and site traffic through targeted SEO and social campaigns.
- Coordinated tasks and resources to support execution of digital marketing campaigns.
Education
Diploma - Digital Marketing
Digital Academy 360
Bengaluru05.2020
Bachelor of Science - Physics
Kannur University
Payyanur03.2019
Skills
- Paid media and programmatic execution
- Google Ads expertise
- Meta Ads proficiency
- LinkedIn Ads management
- Microsoft Ads knowledge
- Programmatic DSPs experience
- Campaign optimization skills
- Bid management techniques
- Scaling strategies development
- Keyword research and categorization
- Strategic planning
- Conversion tracking methods
- attribution analysis
- Performance analytics
- Campaign structure creation processes
- Refinement techniques
- A/B testing approaches
- Experimentation strategies
- Google Analytics knowledge
- GA4 familiarity
- Advanced Excel capabilities
- KPI analysis skills
Accomplishments
- Managed $1M+ annual ad budgets across Google Ads, Meta, LinkedIn, Bing, and programmatic display/native platforms for diverse clients and sectors.
- Generated 20-40 qualified leads daily through strategic PPC optimization, bid management, and keyword refinement across search, display, and social campaigns.
- Increased organic traffic by 90% through comprehensive SEO execution and strategic campaign optimization.
- Scaled cross-channel campaigns for healthcare, e-commerce, and SaaS sectors, including programmatic display and native ads, with consistent ROAS and CPL improvements.
- Led cross-functional teams of digital marketers, designers, and developers to execute integrated campaigns with measurable results.
- Advanced proficiency in data analysis using Excel (pivot tables, VLOOKUPs, data extraction) to identify insights and optimize campaign performance.
- Specialized in campaign structure optimization, keyword categorization, bidding strategy implementation, and conversion tracking across PPC and programmatic platforms.
- Executed experiments and A/B testing to improve account performance and cost-efficiency across channels.
Certification
- Fundamentals of Digital Marketing, Google Garage, 10/01/24
- Google Ads & Google Analytics Certification, Google Skillshop, 05/01/24
- Advanced SEO Techniques, LinkedIn Learning, 09/01/24
- Email Marketing, Content Marketing & Inbound Marketing, HubSpot, 02/01/24
- Strategic Brand Management, Coursera, Kelley School of Business at Indiana University, 01/01/24
- Data Analysis with Python or R, edX Data Science MicroMasters, 07/01/24
- Bing Ads Certification, Microsoft Ads Academy, 04/01/23
Timeline
Digital Marketing Lead
Mega LifeSciences
12.2024 - Current
Digital Marketing Manager
SWA | Sky Wings Advertising
04.2022 - 12.2024
Digital Marketing Executive → Digital Marketing Manager (E-commerce & Performance)
Snactivate LLP
09.2020 - 03.2022
Digital Marketing Intern
Archikites Business Solutions
05.2020 - 08.2020
Diploma - Digital Marketing
Digital Academy 360
Bachelor of Science - Physics
Kannur University