ASWIN SARADHA TM
Thiruvanmiyur
Summary
Industrious Marketing Specialist offering 9+ years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting, and project management.
Overview
10
10
years of professional experience
Work History
Digital Messaging Sr. Associate I
Dentsu International.
Pune
06.2022 - Current
- Designed and developed responsive, accessible, and mobile-first email templates using HTML, CSS, AMPscript (SFMC).
- Optimized campaigns through A/B testing (subject lines, CTA placement, content variations) and analyzed performance using platform analytics dashboards.
- Developed and deployed automated journeys in SFMC Journey Builder, AJO Journey Orchestration, and Eloqua Campaign Canvas to drive customer lifecycle engagement.
- Integrated external data sources (e.g., CRM platforms or APIs) into email content for enhanced personalization and automation.
- Regularly audited and updated existing email assets for performance, brand alignment, and platform compatibility (SFMC, AJO, Adobe campaign).
Marketing Technical Associate
Astrazeneca Pvt ltd.
10.2018 - 06.2022
- Developed responsive templates, Built campaign emails and landing pages in Adobe Campaign, integrating tracking, forms, and multilingual content support for localized marketing.
- Conducted R&D for Japan team processes, including localization standards, double-byte character handling, encoding best practices, and template QA workflows.
- Designed, executed, and optimized customer journeys using Journey Builder, Campaign Canvas, and Adobe Campaign Workflows, improving lifecycle targeting and engagement.
- Led training sessions for 13 new content developers, covering HTML/CSS fundamentals, AMPscript basics, dynamic content creation, and platform-specific email development techniques.
- Implemented dynamic segmentation strategies and collaborated with cross-functional teams to align content with campaign goals and data models.
- Ensured deliverability, mobile responsiveness, accessibility, and GDPR/CAN-SPAM compliance across all email and landing page assets.
Marketing Specialist
Verticurl Marketing Corp
02.2016 - 10.2018
- Managed end-to-end campaign execution, including email creation, audience segmentation, campaign setup, QA, deployment, and performance reporting.
- Developed responsive email templates and dynamic content using HTML, CSS, AMPscript, and Velocity scripting across Eloqua, and Marketo.
- Designed and launched nurture campaigns to increase form submissions, leveraging customer behavior insights to improve engagement and conversion.
- Executed A/B tests on subject lines, layouts, and CTAs to optimize open and click-through rates; implemented winning versions to maximize impact.
- Generated Quarterly Business Review (QBR) reports to analyze campaign performance, engagement trends, and areas of optimization for leadership and stakeholders.
- Built and deployed landing pages and campaign assets in Eloqua, incorporating form handling, personalization, and localization.
- Collaborated with journey strategists and CRM teams to align content and timing with customer touchpoints across multiple platforms.
- Monitored daily email engagement metrics (open rates, click-throughs, bounce rates) to identify trends and provided actionable insights for campaign optimization and content adjustments.
Marketing Associate
INFOPLUS Technologies
07.2015 - 11.2015
- Developed eCommerce websites using HTML, CSS, and JavaScript, implementing responsive layouts, 2D designs, and user-friendly UI/UX designs.
- Built and maintained Android applications using Java and Android Studio, integrating backend services, user authentication, and push notifications.
Web Programming Analyst
NEXUS NETWORKING PVT LTD
11.2014 - 07.2015
- Developed eCommerce websites using HTML, CSS, and JavaScript, with responsive UI layouts, integrated payment gateways, and user-centric networking plans for optimal modem placement and connectivity flow.
Education
B. Tech - IT
NPR COLLEGE OF ENGINEERING & TECHNOLOGY
01.2014
Diploma - Computer Tech
RAMU-SEETHA POLYTECHNIC COLLEGE
01.2009
SSLC -
E V R N HR SEC SCHOOL
01.2006
Skills
- Campaign Implementation
- Campaign Development
- Leadership
- Team building
- Task Prioritization
- Time management abilities
- Multitasking Abilities
- Problem-Solving
- A/B testing
- HTML development
- Campaign management
- Team training
- Responsive design
Languages
- English, Fluent
- Tamil, Fluent
- Telugu, Basics
- Malayalam, Basics
- Hindi, Basics
Timeline
Digital Messaging Sr. Associate I
Dentsu International.
06.2022 - Current
Marketing Technical Associate
Astrazeneca Pvt ltd.
10.2018 - 06.2022
Marketing Specialist
Verticurl Marketing Corp
02.2016 - 10.2018
Marketing Associate
INFOPLUS Technologies
07.2015 - 11.2015
Web Programming Analyst
NEXUS NETWORKING PVT LTD
11.2014 - 07.2015
B. Tech - IT
NPR COLLEGE OF ENGINEERING & TECHNOLOGY
Diploma - Computer Tech
RAMU-SEETHA POLYTECHNIC COLLEGE
SSLC -
E V R N HR SEC SCHOOL
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