Microsoft Excel
Aswin Shanmugam
Business & Marketing Strategist (Freelancer)
Coimbatore
Summary
Proactive and achievement-oriented Strategy Practitioner bringing two years of Business and Marketing experience with special emphasis helping Direct-to-Consumer Brands (Startups). Implements strategic and tactical marketing campaigns to drive engagement and sales. Effectively increases brand reach and client digital profile to catapult company forward with sustained growth.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Strategy Consultant
Freelancer
Coimbatore
11.2020 - Current
- Job Role Hint: Idea Validation - Hypothesis and testing - Analysis - Presentation - Implementation
- Developed creative presentations, trend reports, and product data sheets.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns (using Cohort Analysis).
- Considered business demands and customer preferences when developing pricing structures and marketing plans (using Van Westendorp's Price Sensitivity Model and Conjoint Analysis)
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Advertising and Marketing Communications Manager
Azure Studio (Advertisement Company)
Coimbatore
02.2017 - 04.2019
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Conferred with department heads or staff to discuss advertising media selection or products to be advertised.
- Used economical marketing strategies for traditional products.
- Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
Advertising Intern
Azure Studio (Advertisement Company)
Coimbatore
06.2016 - 01.2017
- Created and presented media and advertising packages to prospective customers.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Maintained status reports for client projects.
Education
Bachelor of Engineering - Electronics And Instrumentation Engineering
Kumaraguru College of Technology
Coimbatore 03.2012 - 04.2016
Skills
Client communication
Strategic planning
Behavioral Economics
Critical Thinking
Market Positioning
Software
Power BI
MySQL
Hobbies
- Reading Books
- Playing Chess
- Swimming
- Travel Photography
Interests
Econometrics
Psychology
Business Development
Timeline
Marketing Strategy Consultant
Freelancer
11.2020 - Current
Advertising and Marketing Communications Manager
Azure Studio (Advertisement Company)
02.2017 - 04.2019
Advertising Intern
Azure Studio (Advertisement Company)
06.2016 - 01.2017
Bachelor of Engineering - Electronics And Instrumentation Engineering
Kumaraguru College of Technology
03.2012 - 04.2016