Summary
Overview
Work History
Education
Skills
Timeline
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Aswini S

Aswini S

Chennai

Summary

I started my career as a print journalist at Hindu Tamil Thisai. Accomplished digital journalism expert with a proven track record at Vikatan, excelling in content creation and SEO optimization. Leveraged social media strategy to boost engagement. Skilled in mentoring and teaching, fostering growth and innovation. Adept at digital storytelling, enhancing audience interaction and brand presence through compelling multimedia narratives.

Overview

9
9
years of professional experience

Work History

Freelance (UGC)

Vikatan
Chennai
02.2025 - Current
  • Curated engaging content for social media platforms to boost audience interaction.
  • Monitored analytics to evaluate content performance and inform future strategies.
  • Edited articles for clarity, style, and SEO optimization.
  • Engaged with online communities to collect feedback and strengthen user relationships.

Freelance Content Writer and Translator

BBC Tamil
Chennai
04.2024 - 02.2025
  • Edited and proofread articles to ensure grammatical accuracy and consistency.
  • Utilized SEO best practices to improve online article visibility.
  • Delivered high-quality, insightful content while adhering to tight deadlines.
  • Reviewed translated materials for grammatical correctness and cultural relevance.
  • Translated documents between English and Tamil for diverse audiences, enhancing accessibility.

Guest Lecturer in Digital Journalism

Anna University
Chennai
07.2023 - 03.2024
  • Delivered lectures on advanced Digital Journalism and Data Journalism topics to enhance learning.
  • Developed comprehensive course materials and assignments for postgraduate curriculum improvement.
  • Facilitated discussions to boost student engagement and deepen understanding of complex subjects.
  • Assessed student performance through meticulous evaluations and constructive feedback sessions.

SENIOR EXECUTIVE - UGC, Digital Jouranlism

Vikatan
Chennai
10.2016 - 02.2023
  • Developed multimedia packages with articles, photo galleries, and video highlights for effective storytelling.
  • Enhanced reporting through data visualization techniques, incorporating infographics and interactive maps.
  • Identified and pitched compelling daily and long-term story ideas aligned with brand objectives.
  • Researched, wrote, and optimized stories for distribution across multiple platforms.
  • Managed social media accounts, increasing follower count and driving website traffic through engaging content.
  • Contributed regularly to external blogs, establishing a strong online presence as a thought leader.
  • Implemented multimedia elements like video and infographics to enhance digital storytelling.

Education

Master of Science - Electronic Media

Anna University
Chennai
07-2015

Bachelor of Engineering - Electrical, Electronics and Communications Engineering

Karpaga Vinayaga College of Engineering
05-2012

Skills

Gold medalist in academics (MSc Electronic Media, Anna University)

8 years of experience in digital journalism, with expertise in content creation, research, and teaching Skilled in creating high-quality content, and mentoring others in the field

Timeline

Freelance (UGC)

Vikatan
02.2025 - Current

Freelance Content Writer and Translator

BBC Tamil
04.2024 - 02.2025

Guest Lecturer in Digital Journalism

Anna University
07.2023 - 03.2024

SENIOR EXECUTIVE - UGC, Digital Jouranlism

Vikatan
10.2016 - 02.2023

Master of Science - Electronic Media

Anna University

Bachelor of Engineering - Electrical, Electronics and Communications Engineering

Karpaga Vinayaga College of Engineering

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Aswini S