Atam Parkash
Noida
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and Retail industry dominance for demanding customers. Focused, performance-minded manager with proven skills in Brand management, Campaign management, and competitive Analysis project management, team building, stakeholder relations and campaign optimization. Ready to offer 12 years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
12
12
years of professional experience
Work History
MARKETING MANAGER
Malabar Gold and Diamonds Pvt Ltd
Noida
01.2023 - Current
- Strategy Planning - Working in close co-ordination with department stakeholders for planning and rolling out Annual Marketing calendar with defined budgets incorporating elements of Digital, PR, Direct Marketing, Events and Media allocation
- Brand Marketing Input into development of seasonal brand campaigns with customer insights, trends, store feedback, and brand direction Hold the annual marketing budget including planning, budgeting, and expense control Campaign Development & Planning Support in creative conceptualization, development, and lead implementation of Malabar Gold & Diamonds (North ) campaigns for the annual Marketing plan targeted at driving footfall / eyeballs Content development across all platforms Advertising, Web, In Mall collaterals Develop campaign performance analysis and tracking Digital Marketing Support the development and delivery of MGD digital strategy in conjunction with performance marketing team Owning MGD social pages, calendar, and content creation to drive brand visibility Running social media boosting campaigns, Google analytics and trends PR & Influencer Marketing Delivery of yearly communication plan driving earned media visibility for Malabar Gold & Diamonds across media platforms Develops relationships with brand partners, media partners, influencers, event agencies, Celebrities and retail marketing teams Press reach out, media list management, crafting releases etc.
MARKETING MANAGER
MCDONALDS India (CPRL)
New Delhi
01.2022 - 01.2023
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Performed market segmentations, targeting and positioning for each product line.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
ASSISTANT MARKETING MANAGER
Burger King India Limited
New Delhi
06.2019 - 01.2022
- Align the store-led regional marketing initiatives to corporate marketing strategy
- Support in execution of the Annual plan
- Design & lead the execution of marketing strategy to drive restaurant sales & increase footfall across regions Conceptualize programs for focus stores and execute the programs by empowering store managers
- Execute the brand and consumer engagement programs in-store; including in-store communication changes from time to time
- Liaise with corporate marketing team for all the inputs regarding local media for increasing the effectiveness of ATL/BTL campaigns Deal with partners, activation agencies and production vendors to ensure timeliness, quality, and at-right-cost Allocate and track marketing budget spend across regions and initiatives Review the regional marketing communication Leverage analytics to track marketing effectiveness Maximize success of the regional plans by ensuring alignment, effective articulation, and communication of marketing plans to internal stakeholders Direct store teams, regional marketing team & agencies on LSM initiatives and materials to drive sales, guest count targets & restaurant profitability
- Track progress on LSM initiatives and provide periodic updates to operations head
- Partner with Operations team for planning and overseeing execution of all the marketing related activities around new store launch as per the Sops Motivate the Regional Operations team to excel in performance and collaborate effectively with other functions for seamless operations
- Lead functional skill building programs for team
MARKETING EXECUTIVE
Big Star Productions Pvt Ltd
New Delhi
01.2012 - 05.2019
- Client Servicing Meeting Existing Clients and understanding their requirements for events and promotions Maintaining contacts with Clients for better business prospect
- Conceptualizing for events and activations Study the changes in market trends Operations Vendor Liaison Budget Management Negotiate contract specifics to achieve maximum profitability while satisfying clients' needs Day to day interaction with vendors in concern of activities and relationship management End to End Project management and on ground supervising Manpower management Events & Promotions BTL Activations Media Tie-Ups for in store activation Store Launches Branding and Promotional Activities Mall Promotions
Education
Post Gradute Diploma - PR , Advertising & Event Mgt
Craft Film School
New Delhi , India03-2012
Bachelor of Arts (B.A.) Office Management -
KURUKSHETRA UNIVERSITY
04.2011
Skills
- Marketing Campaign Management
- Data Analytics
- Social Media Marketing
- Budget Administration
- Public and Media Relations
- Digital Marketing
- Retail Marketing
- Marketing Campaign Development
- Brand Development
- Corporate Communications
- KPI Tracking
- Campaign Management
- Customer Relationship Management (CRM)
- P&L Management
- Marketing Campaigns
- Go-To-Market Strategy Development
- Strategic Planning
- Brand Promotion
- Vendor Relations
- Project Management
- Brand-Building Strategies
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Timeline
MARKETING MANAGER
Malabar Gold and Diamonds Pvt Ltd
01.2023 - Current
MARKETING MANAGER
MCDONALDS India (CPRL)
01.2022 - 01.2023
ASSISTANT MARKETING MANAGER
Burger King India Limited
06.2019 - 01.2022
MARKETING EXECUTIVE
Big Star Productions Pvt Ltd
01.2012 - 05.2019
Post Gradute Diploma - PR , Advertising & Event Mgt
Craft Film School
Bachelor of Arts (B.A.) Office Management -
KURUKSHETRA UNIVERSITY
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