Atam Parkash

• Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
• Developed strategic and tactical marketing plans for region.
• Managed customer connections attentively and utilized promotions to increase profits resulting in 10 % increase in overall sales and 5% in add-on sales.
• Managed centralized marketing resources for entire area.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Wrote and distributed press releases to increase brand visibility.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Planned new product external launch and release while managing cross-functional implementation of plan.
• Created product positioning and messaging to differentiate products in market and expand visibility.
• Offered pricing and feature recommendations to management and cross-functional teams.
• Penetrated new segments through use of strategic marketing initiatives.
• Worked closely with product development teams to create and maintain marketing materials for sales presentations and Top Management meetings.
• Supported marketing programs and campaigns with content and messaging to drive demand.
• Led Team and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.
• Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.

• Align the store-led regional marketing initiatives to corporate marketing strategy
• Support in execution of the Annual plan
• Design & lead the execution of marketing strategy to drive restaurant sales & increase footfall across regions
• Conceptualize programs for focus stores and execute the programs by empowering store managers
• Execute the brand and consumer engagement programs in-store; including in-store communication changes from time to time
• Liaise with corporate marketing team for all the inputs regarding local media for increasing the effectiveness of ATL/BTL campaigns
• Deal with partners, activation agencies and production vendors to ensure timeliness, quality and at-right-cost
• Allocate and track marketing budget spend across regions and initiatives
• Review the regional marketing communication
• Leverage analytics to track marketing effectiveness
• Maximize success of the regional plans by ensuring alignment, effective articulation and communication of marketing plans to internal stakeholders
• Direct store teams, regional marketing team & agencies on LSM initiatives and materials to drive sales, guest count targets & restaurant profitability
• Track progress on LSM initiatives and provide periodic updates to operations head
• Partner with Operations team for planning and overseeing execution of all the marketing related activities around new store launch as per the Sops
• Motivate the Regional Operations team to excel in performance and collaborate effectively with other functions for seamless operations
• Lead functional skill building programs for team

• Input into development of seasonal brand campaigns with customer insights, trends, store feedback, and brand direction
• Hold the annual marketing budget including planning, budgeting, and expense control
• Campaign Development & Planning
• Support in creative conceptualization, development, and lead implementation of Pacific Mall, Dehradun campaigns for the annual
• Marketing plan targeted at driving footfall / eyeballs
• Content development across all platforms Advertising, Web, In Mall collaterals
• Develop campaign performance analysis and tracking
• Digital Marketing
• Support the development and delivery of The Grand Venice Mall digital strategy in conjunction with performance marketing team
• Owning Pacific Mall Dehradun social pages, calendar, and content creation to drive brand visibility
• Running social media boosting campaigns, Google analytics and trends
• PR & Influencer Marketing
• Delivery of yearly communication plan driving earned media visibility for
• The Grand Venice Mall across media platforms
• Develops relationships with brand partners, media partners, influencers, event agencies, Celebrities and retail marketing teams
• Press reach out, media list management, crafting releases etc.

Client Servicing

Meeting Existing Clients and understanding their requirements for events and promotions

Maintaining contacts with Clients for better business prospect. Conceptualizing for events and activations

Study the changes in market trends

Vendor Liaison Budget Management

Negotiate contract specifics to achieve maximum profitability while satisfying clients' needs

Day to day interaction with vendors in concern of activities and relationship management

End to End Project management and on ground supervising Manpower management

BTL Activations

Media Tie-Ups for in store activation Store Launches

Branding and Promotional Activities Mall Promotions