Atanu Banerjee

A result oriented professional with 18 years of experience in entrepreneurial offering by implementing strategic plans and streamlining operations. Possess excellent analytical, team building & Stake Holder Management skills.

M.Sc, Amity University, Noida, 2007, B.Sc, University of Bangalore, 2005

Establishing corporate goals, short term and long term budgets and developing business plans for the achievement of these goals. Participating in the development of corporate positioning concepts and creating high impact communications tools to reach internal and external audiences. Designing the complete promotional communication and media plan; planning the entire creative strategy and ensuring its execution., Planning monthly targets through market trend analysis, developing new customers by increasing product reach & customer visits. Designing and drafting business plans (marketing and financial) for the division in retrospect to the analysis as per the trend in the market competitor analysis, Driving sales/ marketing initiatives for achieving desired targets. Conducting Marketing research and forecasting Demand. Crafting brand positioning by analysis of the industry concept of competition. Exploring business potential, opportunities & clientele to secure profitable business volumes. Actively involved in sales presentations & negotiations. Mapping client’s requirements & providing related services. Maintaining healthy business relations with customers, enhancing customer satisfaction matrices by achieving delivery & service quality norms.

• Father's Name: Late Prasanta Banerjee
• Date of Birth: 11/04/83
• Nationality: Indian
• Marital Status: Married

Awarded Best in All rounder at Amity University at 2007. Played district level cricket in 2002,03. Passion for outdoor sports- Cricket, Badminton, Football, Volleyball. Have played and won several formats. A Good Organizer loves to organize small Get Together for Friends.