Atanu Dutta

• Cultivated and maintained strong relationships with clients and stakeholders, driving long-term partnerships, repeat business, and fostering organizational growth.
• Developed and executed operational standards, policies, and procedures to enhance business performance and streamline workflows across departments.
• Led and facilitated strategic business meetings, creating comprehensive business plans and workshops that drove successful initiatives and sustained growth.
• Provided visionary leadership, fostering high team productivity, boosting morale, and cultivating a collaborative, high-performance work environment.

Current Role (ServiceNow):

• Lead the Marketing Analytics team, driving Demand Generation with innovative AI and Generative AI strategies to accelerate business growth.
• Spearhead efforts to identify and engage key leads, providing actionable insights to support GTM teams in driving pipeline growth.
• Played a central role in the development of a multi-touch attribution model and advanced network graph analysis, optimizing marketing strategies and cross-functional collaboration.
• Champion the expansion of analytics capabilities, using AI to lead digital transformation and enhance decision-making across core business teams.

Previous Role (Partner Analytics):

• Directed the performance evaluation of over 2,000 partners, delivering actionable insights that helped clients identify optimal partners and improve business outcomes.
• Led cross-functional teams, ensuring alignment and driving results through strategic collaboration with leadership teams.
• Continuously exceeded performance targets, introducing and implementing innovative solutions, systems, and tools to optimize operations and improve productivity.

• Company Overview: World Wide Decision Support Analyst
• Design solutions to enable deep analysis and support business management and executive decision-making for BAU & NPI reporting
• Design, develop, and support dashboards
• World Wide Decision Support Analyst

• Company Overview: Managed large-scale projects in Operations portfolio for critical business initiatives encompassing multiple teams and geo
• Developed technical solutions to business problems
• Implemented and maintained overall engineering objectives and initiatives
• Helped resolving technical issues, driving critical path schedule tasks
• Worked collaboratively with cross-functional peers and senior leaders/stakeholders to resolve program issues and drive mitigation plans
• Worked with engineers to build multiple applications, Web based portal
• Managed a team of 8-10 engineers (Data & UI) from Infosys
• Designed Dashboard to enable key stakeholders for decision-making
• Supported Business Users - Developed new SAP Universe and created multiple BOBJ reports
• Developed ODS & Enterprise semantic layer with real time auditing
• Managed large-scale projects in Operations portfolio for critical business initiatives encompassing multiple teams and geo

• Designed Cognos Dashboards to enable key stakeholders for decision-making
• Helped Caterpillar team to optimize existing enterprise semantic layer build in teradata & migrate critical reports from Business Objects to Cognos

• Worked on Informatica ETL and Teradata to ingest source data into EDW and then create aggregates in semantic layer
• Worked on Global Trade Compliance project automation which enabled managing and validating EDI feeds from Apple's logistics partner regarding shipment products using Informatica, Teradata and BOBJ Reports
• Worked on Performance Optimization project which involved optimization of Existing BOBJ reports by creating Teradata aggregates

• Company Overview: Implemented the Enterprise Risk Management Information System (ERMIS)
• Converted data into actionable insights using Cognos Framework Modeling & Report Studio Dashboards
• Developed Report Studio Dashboard's using the best practice and standard recommended by IBM Cognos
• The nature of work was fairly complex involving complex charts, customizing the GUI & implement drilling using java scripts
• Implemented the Enterprise Risk Management Information System (ERMIS)

• Company Overview: Worked in IDO (Innovation Delivery Organization) group & did Cognos Customization (Skinning)
• Proof of Concept for the requirements and architectural model
• Selected as the subject matter expert for Cognos-ADF Report development and led a development team with Onsite-Offshore Model with team of 25 Associates working from offshore
• Got recognition for implementing POC for Cognos-Motio Application Development Framework
• Teamed with a senior architect and implemented all the prototype & Solutions
• Worked as SME for converting Cognos Report to more-scalable & Interactive Flex Reports
• Ensured On-time Quality delivery of reports for two major clients of Nielsen (Kraft foods and P&G)
• Worked in IDO (Innovation Delivery Organization) group & did Cognos Customization (Skinning)

• Pioneered data modeling, schema design and created more than 100 ETL mappings, views, tables, procedures used to load data in Oracle EDW
• Formulated Audit Framework which helped business to track data issues
• Created ETL processes in Informatica for incremental / full data upload from different data sources to ODS
• Surpassed manager's expectation by documenting & creating knowledge base
• Authored project documents and videos for every module which helped support teams to understand and resolve issues quickly