Atharva Joshi
Pune
Summary
Dynamic Multi Solution Consultant specializing in Adobe Experience Platform and omnichannel journey orchestration. Demonstrated ability to leverage data-driven insights and technical expertise, delivering hyper-personalized experiences that improve engagement and optimize performance across digital channels.
Overview
8
8
years of professional experience
4
4
Certifications
Work History
Multi Solution Consultant (AEP,AJO,AA)
IBM
Pune
12.2020 - Current
- Led end-to-end AEP RTCDP solution design and implementation, from data modeling and ingestion through advanced audience segmentation to power unified profiles and hyper-personalized, next-best-offer experiences across channels.
- Orchestrated end-to-end, real-time, and batch omnichannel journeys in Adobe Journey Optimizer—using event-driven triggers, RTCDP profiles, modular personalization, send-time optimization, and KPI-driven optimization loops to improve engagement and conversions across email, SMS, and custom actions.
- Created SDR and tech tagging, performed validation to KPI-aligned Analysis Workspace dashboards that deliver reliable, actionable insights for stakeholders.
- Implemented end-to-end digital analytics using AEP Web SDK, designing XDM schemas and datastreams to send data simultaneously to Adobe Analytics and AEP/RTCDP, enabling unified profiles, consistent tracking, and KPI-driven reporting in Analysis Workspace.
Adobe Analytics and Target Consultant
Cybage Software Pvt Ltd
Pune
07.2019 - 12.2020
- Managed full-scale experimentation program with Adobe Analytics and Target, incorporating test design (hypotheses, audiences, traffic split, calendars) through results analysis and practical recommendations to elevate UX and conversion rates.
- Drove end-to-end campaign tagging strategy in Tealium iQ, standardizing UTM and data layer variables, managing third-party marketing tags, and building load rules and extensions that enabled accurate cross-channel attribution and near real-time campaign optimization.
Web Analyst
eClerx
Pune
07.2017 - 07.2019
- Managed the implementation and governance of third-party marketing pixels and tags end-to-end—covering vendor onboarding, configuration, and automated ObservePoint audits—to ensure compliant, accurate tracking across Adobe Analytics and other martech platforms.
Education
Masters of Technology - Data Science
BITS
Pilani09-2023
Bachelor of Engineering - Computer Science
G H Raisoni College of Engineering
Nagpur06-2017
Skills
- AEP implementation
- Omnichannel journeys
- Digital analytics
- Campaign optimization
- Data modeling
Certification
Adobe Analytics Architect
Timeline
Multi Solution Consultant (AEP,AJO,AA)
IBM
12.2020 - Current
Adobe Analytics and Target Consultant
Cybage Software Pvt Ltd
07.2019 - 12.2020
Web Analyst
eClerx
07.2017 - 07.2019
Masters of Technology - Data Science
BITS
Bachelor of Engineering - Computer Science
G H Raisoni College of Engineering