Summary
Overview
Work History
Education
Skills
Brands Handled
Languages
Accomplishments
Websites
Timeline
Hi, I’m

ATHIRA K. SURESH

Kerala
ATHIRA K. SURESH

Summary

Dynamic freelance designer with a proven track record at ZXY International Pvt Ltd, specializing in innovative product development and sustainable practices. Expert in Adobe Creative Cloud and visual content creation, I excel in collaboration and trend analysis, driving impactful branding strategies that enhance market presence and resonate with target demographics.

Overview

10
years of professional experience

Work History

Freelance Designer & Consultant

Freelance Designer & Consultant
01.2024 - Current

Job overview

  • Collaborated with diverse Indian domestic brands on men's, women's, and kids' loungewear collections.
  • Leveraged design expertise to create cohesive brand identities, including logos, trims, and packaging.
  • Designed marketing tools, such as magazines and visual assets, to enhance brand visibility.
  • Conducted local market analysis to align collections with consumer preferences and trends.
  • Specialized in comprehensive brand development from conceptualization to execution of branding materials.
  • Executed impactful branding strategies that elevated brand recognition and positioning.
  • Developed teenage fashion lines that resonated with target demographics through trendy designs.
  • Created visually appealing packaging solutions that improved product presentation and appeal.

ZXY International Pvt Ltd
Tirupur

Product Development Designer
12.2021 - 01.2024

Job overview

  • Conducted comprehensive market research for women's and men's categories to identify emerging fashion trends and advancements in garment production.
  • Led sourcing initiatives focused on innovative materials and sustainable practices, integrating eco-consciousness into product lines.
  • Collaborated with international brands to develop trend-forward collections using the latest market insights and sustainable materials.
  • Oversaw complete development of seasonal collections, ensuring design alignment with current industry trends from concept to sample creation.
  • Managed supplier relationships and cross-functional teams to integrate new techniques and processes, ensuring product quality and timely delivery.
  • Researched and implemented new sourcing strategies to improve material quality and cost-effectiveness, enhancing innovation within product development.

Evesyl Enterprises Pvt Ltd
Tirupur

Senior Designer
02.2019 - 12.2021

Job overview

  • Developed and drove design of product ranges for notable international brands, ensuring alignment with market strategies.
  • Oversaw entire product development lifecycle, from concept through production using WGSN insights and market research.
  • Collaborated with suppliers to analyze and select new fabrics, meeting creative collection targets.
  • Performed industry trend analysis to predict market changes and guide timely product updates.

Fine Fair Pvt Ltd
Tirupur

Fashion Designer
01.2017 - 01.2019

Job overview

  • Delivered trend-driven seasonal collections for kids and babies, aligning concepts with market demands and innovative designs.
  • Led cross-functional collaboration with merchandising and production teams to facilitate seamless prototype creation.
  • Provided mentorship and direction to design team, fostering creativity, innovation, and skill development.
  • Focused on comprehensive product development from inception to execution, ensuring quality standards were met.

Harrow Exports
Tirupur

Jr. Fashion Designer
03.2015 - 12.2016

Job overview

  • Researched and analyzed fashion trends to support senior designers in seasonal collection development.
  • Created detailed tech packs for samples, ensuring accuracy in specifications for fabrics and trims.
  • Facilitated print and pattern development by providing insights on seasonal trends to enhance design vision.

Education

Bharathiar University / NIFT TEA
Tamilnadu, India

MBA from Apparel Business
01.2016

University Overview

Kannur University
Kerala, India

BSc from Fashion Designing & Technology
01.2014

University Overview

Skills

  • Adobe Creative Cloud suite
  • Photoshop
  • Illustrator
  • Graphic design software
  • canva
  • Visual content creation
  • Collaboration tools
  • AI-based design applications

Brands Handled

Brands Handled
  • Kappa [Italy, France]
  • Champion
  • Cisalfa Group [Italy]
  • Best company
  • Mistral
  • Pink
  • Fila
  • Bear
  • By American
  • Kair [UAE / India]
  • UMBRO [Italy]
  • Hallenstain Brother
  • Havaianas
  • Gregnorman [USA]
  • Nickgraham
  • Vantage
  • Mills & Hues [India]
  • Alpha Industries [US]
  • Senior & Cie [France]
  • Don't Call Me jennyfer [France]
  • Liyano [Middle East]

Languages

Malayalam
First Language
English
Upper Intermediate (B2)
B2
Tamil
Intermediate (B1)
B1
Hindi
Beginner (A1)
A1

Accomplishments

Accomplishments
  • Launched Mills & Hues, a premium Indian loungewear brand, overseeing the entire design process, handling sourcing, and leading product development for the brand
  • Successfully implemented the Eco-Chic Newborn Essentials: A Symphony of Sustainability, a sustainable collection for newborns, combining eco-friendly materials, and modern designs
  • Spearheaded multiple sustainable fashion collections that increased market share and brand recognition for ZXY International

Websites

Timeline

Freelance Designer & Consultant
Freelance Designer & Consultant
01.2024 - Current
Product Development Designer
ZXY International Pvt Ltd
12.2021 - 01.2024
Senior Designer
Evesyl Enterprises Pvt Ltd
02.2019 - 12.2021
Fashion Designer
Fine Fair Pvt Ltd
01.2017 - 01.2019
Jr. Fashion Designer
Harrow Exports
03.2015 - 12.2016
Bharathiar University / NIFT TEA
MBA from Apparel Business
Kannur University
BSc from Fashion Designing & Technology

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ATHIRA K. SURESH