Athmanath Sivaramakrishnan
Bangalore
Summary
Motivated and highly effective, result driven management professional with 8+ Years of leadership experience in marketing and sales. A consistent performer, driving business growth through expertise in category management , key account management and strategy, with a proven record of building and growing business from scratch.
Overview
11
11
years of professional experience
Work History
Senior Category Manager
Unacademy
03.2022 - Current
- Responsible for owning P&L of Unacademy's On- demand learning program
- Handling a portfolio worth ₹150Cr with 12% growth rate Q-O-Q
- Converted category's P&L profitable in a span of 8 months by identifying and controlling cash burns on low ROI investments , redundant resources .
- Ideated and piloted key projects to unlock new capabilities within the business and developed new revenue stream which contributes ~15% revenue to the business
- Leading a team size of 35 Managers , Category lead and Associates
- Awarded with "Certificate of Awesomeness" for outstanding contribution in reviving the category (Unacademy Business Award- Jun2022)
- Awarded with "The Above & Beyond Award " for building the 2nd higest adopted product for Unacademy
Category Manager
Unacademy
03.2021 - 01.2022
- Led an internal team of 20 members and externally managed over 400+ educators
- Launched Unacademy's On-demand learning program and owned the program's end to end operations from building up supply till delivery of services
- Achieved 20 Cr in revenue in the first month of program launch attributing 30% of the overall revenue in IIT, NEET, CAT and Foundation category
Senior Key Account Manager
Zomato
05.2019 - 02.2021
- Responsible for owning P&L of the Zone for online ordering business
- Managed a team of 7 account managers and 3 sales managers who directly handled online businesses for 1000 + restaurant & Cloud Kitchens at Mumbai
- Scaled Online ordering portfolio GMV from 90L/month to 3.5Cr/month in less than 6 months
- Converted the Zone P&L to CM positive (Contribution Margin) by controlling CAC burn lower than the city Average
- Increased Take Rate higher than the City average with a order Fulfillment rate of above 96%
- Ranked No 1 in the City under “ Top Performance in the City “ category - June 2020
- Ranked 2 in the city under “Best Performance for the Quarter “ category- April 2020 to June 2020
- Awarded with "Highest Growing Zone in Mumbai Award" - March 19 to May 19 (Zomato Mumbai Awards)
Key Account Manager
Zomato
10.2018 - 04.2019
- Launched and built exclusive supply & demand ecosystem at a subzone in Mumbai which did Rs 10 million approx worth of orders ( GMV) M-O-M
- Managed close to 200 + Key accounts, restaurant chains and high order volume accounts in Mumbai
- Was responsible for providing end to end growth solutions and design customized growth plans
- Awarded with "Exclusivity Expert of the year - 2018" (Zoman Awards)
Senior Sales Manager
Zomato
01.2018 - 09.2018
- Acquired 1000+ high GMV restaurants and provided them with marketing support and incremental sales.
- Effectively searched prospective clients and convert sales leads, which could range from take-away joints to 5 Star properties to chains.
Assistant Manager
Pentagon Pvt Ltd
10.2012 - 04.2016
- Responsible for biding HVAC tenders and project managed commercial sites worth >2cr right from planning to execution
- Hired , trained , mentored and led a team of 15 members spread across sales , operations and purchase department
Education
MBA - Marketing & IT
SIES College of Management Studies
Mumbai2018
Bachelors in Mechanical Engineering -
Mumbai University
Mumbai2016
Skills
- Leadership
- Business Acumen
- Sales Strategies
- Strategic Thinking
- Cross- Functional Team Work
- User Experience
- Stakeholder Management
- Project Management
- Category Management
- Program Management
- Business Development
Languages
English
Hindi
Marathi
Tamil
Kannada
Timeline
Senior Category Manager
Unacademy
03.2022 - Current
Category Manager
Unacademy
03.2021 - 01.2022
Senior Key Account Manager
Zomato
05.2019 - 02.2021
Key Account Manager
Zomato
10.2018 - 04.2019
Senior Sales Manager
Zomato
01.2018 - 09.2018
Assistant Manager
Pentagon Pvt Ltd
10.2012 - 04.2016
MBA - Marketing & IT
SIES College of Management Studies
Bachelors in Mechanical Engineering -
Mumbai University
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