ATHULDAS M T

• Construction-based ERP B2B sales for the Karnataka and Kerala locations.
• Successfully closed crucial deals within a short period of 2 to 3 months.
• Lead generation through organic means to generate additional revenue.
• Important value additions, in terms of the implementation of the software for clients.
• Conducted research to determine ideal markets for products and services.
• Analyzed competitor data to develop competitive pricing strategies.
• Assisted in budgeting and forecasting financial projections related to marketing initiatives.
• Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.

Proficient in using data-driven insights, performance marketing tactics, and CRM automation to boost customer engagement and elevate brand positioning.

Key Strengths:

• Strategic Marketing & Sales Enablement – Designed and executed a Pan-India sales training program for a high-growth EdTech firm, training over 10,000 sales professionals and improving conversion rates.
• Revenue and Growth Marketing – Spearheaded customer acquisition and retention strategies, contributing to a 40L weekly revenue boost, and maintaining profitability through cost optimization.
• Brand Development & Market Expansion – Developed multi-channel B2B and B2C outreach campaigns, expanding the business footprint from 1,100 to 7,600 clients through strategic partnerships and digital campaigns.
• Performance Analytics & Data-Driven Decision Making – Established robust sales performance tracking systems, leveraging CRM tools to measure conversion rates, customer lifetime value (LTV), and acquisition cost (CAC).
• Team Leadership & GTM Strategy Execution – Managed and expanded sales and training teams from 450 to 1,000 members, integrating insight-driven marketing strategies to improve market penetration.