ATHULRAJ T
Bangalore
Summary
Experienced UX designer with 6+ years in the design discipline. Passionate about solving challenging problems through a user-centric approach. Specializes in designing award-winning mobile banking applications and multi-million dollar enterprise software. Proficient in various design tools and well-versed in UX design principles.
Overview
7
7
years of professional experience
Work History
PRODUCT/UX DESIGNER
IDFC FIRST Bank
04.2023 - Current
- Designed and Enhanced 15+ User Journeys across Loans and Credit Card products, encompassing wireframing, user research, competitive benchmarking, visual design, prototyping, and efficient developer handoff to deliver impactful and user-centric solutions
- Re-crafted the IDFC FIRST Vehicle Marketplace (Two-Wheeler & Car) to deliver a delightful, user-centric experience tailored for the Indian vehicle consumer base of 10 million+. Led the end to end design efforts. From Dec 24 to Jan 25, the marketplace recorded 13% more conversion and generated a value of 1346 Crore
- Envisioned the new journey of Balance Transfer feature (CreditPro) on credit card. Improved the customer experience which added a business of 8.3 crore in one month.
- Revamped Credit Card Dashboard and Bill Payment Journey, enhancing user experience and interface design. Led visual design, interactive prototypes and 15+ Components, incorporated stakeholder feedback, and facilitated seamless developer handoff.
- Optimized FIRSTmoney Journey (Credit Line Product) by integrating design updates to promote the Account Aggregator feature, resulting in 71% unique clicks and driving 50% users to link their accounts with Account Aggregator.
- Streamlined FIRSTmoney Journey by merging two screens to reduce user drop-off, leading to a 15% increase in user retention and enabling over 6,000 additional users to progress to the next stage within a month.
UX DESIGNER
Jiffy.ai
06.2019 - 04.2023
- Overhauled 'Automate' legacy enterprise platform by redesigning it page by page which helped in onboarding 5+ major clients
- Managed the creation and management of design system and library with 100+ components from scratch for the new no code platform
- Worked on the design of combining 3 connected platforms to 1 which increased efficiency by 46%
- Designed an Invoice processing HyperApp which reduces the human effort to process invoices to 0% and saves $12 per invoice
- Managed the entire design process from user research to development handoff for 2 editors (Data processing editor and Document processing editor) for the no code platform
UI/UX DESIGNER
Sherji Technologies
03.2019 - 06.2019
- Revamped and designed new interactive website for a solar company in 5 days on a war-footing basis
- Created a new website for a UN affiliated news channel which is broadcasted in 30+ nations
- Redesigned the company website to a modern responsive website which was live for 2+ years
- Designed the current company logo within 5 iterations
CREATIVE DESIGNER
Loud IMC
09.2018 - 03.2019
- Modernized the company website as a side project which was live for 6+ years
- Envisioned 50+ designs for Team Thai (FMCG company) which included posters, billboards and product package design
- Visualized package designs for 5 products for a market leading brand
- Created social media campaigns and posters for a clothing brand which resulted in 50K unique interactions in total
Education
Bachelor's - Electronics & Communication Engineering
Govt. Engineering College
Palakkad, India04.2018
Schooling -
Chinmaya Vidhyalaya
Kozhikode, India01.2014
Skills
- Visual design
- Interaction design
- Low to high fidelity design
- Prototyping
- Usability Testing
- Product strategy
- Design systems
- Wireframing
- Stakeholder collaboration
- Attention to detail
- Design thinking
- Heuristic evaluation
Projects
BTS Defence Academy : Crafted the new website for a defence academy based out of Kerala. Worked features which included a model exam module, live quiz, payment integration etc.
A-line Studio : Architected a website for an architectural firm A-line studio. Created the website on a minimal design theme based on the requirements of the stakeholders.
Keralotsavam 2021 : Formulated the much appreciated website for Keralotsavam 2021, which is a statewide cultural fest organized by the Govt. of Kerala. Worked on modules such as participant registration, profile, participant and team dashboard etc.
Kerala Softball association : Conceptualized a modern website for Kerala Softball association which included features such as player registration, player login, dashboard etc.
VDV Digital : Designed the app and created the logo for the VDV Digital which is a satellite and cable based TV channel broadcasting service.
Petsventura(Petwala) : Developed the design for an end-to-service app for pets. Worked on features such as online vet consultation, food delivery, e-shopping pet products etc.
Languages
English
Malayalam
Hindi
Hobbies
Filming
Reading
Movies
Cooking
Timeline
PRODUCT/UX DESIGNER
IDFC FIRST Bank
04.2023 - Current
UX DESIGNER
Jiffy.ai
06.2019 - 04.2023
UI/UX DESIGNER
Sherji Technologies
03.2019 - 06.2019
CREATIVE DESIGNER
Loud IMC
09.2018 - 03.2019
Bachelor's - Electronics & Communication Engineering
Govt. Engineering College
Schooling -
Chinmaya Vidhyalaya
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