Summary
Work History
Education
Skills
Websites
Affiliations
Timeline
Generic

Aticka Chona

C 549 Defence Colony, New Delhi

Summary

  • Extensive experience, expertise, and achievements across various sectors, particularly in sustainable business development, consultancy, and leadership roles.
  • Recognised for driving sustainable growth through strategic investments and mentorship, prioritizing the reduction of carbon footprint and fostering positive environmental impact.
  • Global leadership experience in strategic business development and growth consulting, showing adeptness in navigating complex business issues, public policy insights, stakeholder relationships and leading diverse teams across multiple roles.
  • Demonstrated proficiency as a retail specialist with experience in retail analysis and supply chain optimization, with a keen understanding of market trends, expertise in sourcing and crafting strategies aligned with business objectives competitor strategies, and risk management.
  • Skilled storyteller with expertise in brand building and strategic communication, known for crafting compelling narratives and communication strategies to elevate brand visibility, engagement, and loyalty.
  • Active engagement in advocacy and leadership roles within environmental stewardship organizations, driving collaborative efforts towards systemic change and responsible business practices.
  • Recognized for being optimistic, organized, and flexible, adept at adapting to dynamic business environments and fostering positive outcomes.

Work History

Founder/Owner

GreenKarmas Retail and Sourcing
2011 - Current
  • Demonstrated expertise in fashion and retail as a sourcing specialist for sustainable fashion and home textiles, collaborating with clients on sourcing strategies, supplier management, and retail analysis aligned with business objectives
  • Proficient in conducting comprehensive retail analysis, including market trend analysis and competitor strategies, to optimize product assortment, pricing, and store layout for heightened sales and customer satisfaction
  • Knowledgeable in supply chain optimization and risk management within the fashion and retail industry, adept at identifying efficiency opportunities and mitigating operational risks to ensure sustainable and successful business operations.

Founder/CEO

GreenKarmas Consulting - Sweden/India
2015 - Current
  • Established and led a business development agency specializing in sustainable growth strategies for European companies wanting to expand in the Asian and GCC markets
  • Provided a range of global business solutions to clients, focusing on sustainability, public policy insights, clean energy, stakeholder relationships, and strategic marketing
  • Led a CEO forum for CEOs of Swedish companies in India to interact with government entities in India
  • Led the adaptation and implementation of sustainable solutions from Scandinavia to India, employing strategic ecosystems with the triple helix model of industry, academia, and government
  • Leveraging joint working group projects between Sweden and India, we managed project lifecycles, fostering partnerships for scalable and sustainable impact
  • Our notable achievements encompass Biofuels (waste to fuel), Road safety policy frameworks, Electrical roads & electric mobility, Technology and AI solutions for Anti-microbial resistance and healthcare
  • Collaborations project with Karolinska university hospital with between Swedish and Indian stakeholders to address healthcare-associated infections
  • Developed tailor-made strategies and implemented them successfully to achieve business targets
  • Notable clients – Scania, Autoliv, Bactiguard, Essity, Wayout, The Swedish chamber of commerce in India etc.

Sustainable Business Advisor

Matters Group - Sweden
2019 - Current
  • Provided consultancy services to companies focusing on addressing global challenges through systemic change
  • Worked with leading companies and startups to develop sustainable business models and solutions.

Ambassador

HOPE NOW earth - Switzerland
2020 - Current
  • Founder member - Hope Now Earth, a pioneering community of entrepreneurs committed to environmental stewardship and sustainability.
  • Working to spearheaded initiatives to amplify the impact of CO2 taxes through collaboration and advocacy, fostering a collective effort towards a more sustainable future.
  • Global collaboration with entrepreneurs to address climate change by promoting the implementation of carbon fees and advocating for carbon dividends to drive positive environmental impact.

Impact Investor and Business Mentor

Sustainable development
2020 - Current
  • Impact Investor and Business Mentor with a Focus on Sustainable Growth, Strategically invested in businesses across diverse industries, emphasizing positive impact on the environment and society by reducing carbon footprint
  • Provided invaluable mentorship to startups, collaborating on sustainable business models and impactful strategies for long-term success
  • Meticulously monitored portfolio company performance, offering constructive feedback and leveraging connections to facilitate expansion and growth
  • Established a comprehensive network of partners and actively contributed to advancing the impact investing ecosystem
  • Industry focus
  • Technology and innovation-driven startups, targeting carbon footprint reduction and tackling environmental challenges
  • Participation in startup dedicated to supplying clean drinking water, eradicating plastics, enhancing health and well-being in communities, focus on carbon credits
  • Mentoring and impact invetor in startup upcycling and retailing fashion garments, advancing circular economy principles and minimizing textile waste
  • Large shareholder in startup producing organic food supplements, promoting sustainable agriculture and fostering healthy living practices.

Country Manager

United Colors of Benetton - India
1992 - 1996
  • Spearheaded the successful market entry and retail business establishment for United Colors of Benetton in India, orchestrating the setup of 18 franchise stores within four years
  • Strategically identified and partnered with franchisees, directing retail market strategy, organizational design, and business development initiatives, driving exponential growth and operational excellence
  • Leveraged frontline retail experience to develop and execute go-to-market strategies, optimize sales force management, and implement robust operational and contingency plans, contributing to Benetton's enduring success and expansion to over 400 stores in India

Regional Director

KappAhl AB and Intergroup Scandinavia
1997 - 2004
  • Successfully established and managed regional operations for KappAhl AB a fashion retailer in 1997 and for Intergroup in the year 2000. Intergroup was sourcing for a supermarket chain that further developed to COOP in Europe. This included market entry and business setup in Bangladesh and India, as well as remotely managing operations in Pakistan, Mauritius, and Madagascar.
  • Led the development of supplier relations and supply chain infrastructure, ensuring seamless sourcing processes and optimizing cost-efficiency.
  • Oversaw all aspects of operational management, including legal and financial activities, ensuring compliance and driving organizational excellence for sustainable growth.

Global Category Leader

IKEA
2004 - 2011
  • Championed the creation of IKEA's inaugural global textile category, prioritizing collaboration across internal divisions to unlock economies of scale, streamline operations, and drive cost efficiency, ultimately bolstering market competitiveness
  • Directed range development initiatives to drive cost reduction and diversify product offerings, while implementing innovative sourcing models to capitalize on global price markets and meet customer demands
  • Initiated a raw material trading business for the carpet sector and collaborated closely with Supply Development to secure competitive pricing through global financial structures, playing a key role in launching the Better Cotton Initiative (BCI)
  • Responsible for hiring and mentoring business heads in the South Asian region and driving sales growth.

Senior Consultant - Managing Director - India

Springtime AB
2011 - 2012
  • Collaborated closely with executive leadership teams of Swedish companies to craft compelling brand stories and communication strategies, driving successful market entry and business growth.
  • Developed and implemented tailored communication plans to effectively convey brand messages and narratives, leveraged expertise in storytelling to enhance brand visibility and market penetration, ensuring alignment with business objectives and cultural sensitivities in the Indian market.

Senior Advisor & Managing Director - India

Six Year Plan AB - Sweden
2013 - 2020
  • Provided consultancy services to various clients including Indiska, Saab AB, Stora Enso, and SKF, among others
  • Advised on business development supply chain management, crisis management, and market analysis
  • Played a key role in strategic communication planning, stakeholder engagement, and brand positioning for large companies
  • Led projects aimed at strengthening client profitability and operational efficiency., Hope Now Earth, a pioneering community of entrepreneurs committed to environmental stewardship and sustainability
  • Working to spearheaded initiatives to amplify the impact of CO2 taxes through collaboration and advocacy, fostering a collective effort towards a more sustainable future
  • Global collaboration with entrepreneurs to address climate change by promoting the implementation of carbon fees and advocating for carbon dividends to drive positive environmental impact.

Executive Board Member

Founders Alliance - Sweden
2021 - 2023
  • Played a pivotal role as an Executive Board Member within Founders Alliance, a prestigious forum uniting influential founders dedicated to responsible ownership and societal impact
  • Actively contributed to collaborative discussions and decision-making processes aimed at fostering responsible business practices and driving positive societal change
  • Engaged with fellow founders to exchange insights, share best practices, and advocate for ethical and sustainable business strategies, thereby strengthening the collective impact of the organization.

Education

Business Models for Sustainability -

Copenhagen University
12.2022

Sustainable Development in the 21st Century -

Ban Ki-moon Center for International Cooperation
12.2022

Greening the Economy - Sustainable Cities -

Lund University
12.2020

The Age of Sustainable Development - Jeffrey Sachs -

Columbia University
12.2019

Financial Markets -

Yale University
12.2019

Courses in Textiles - Fashion And Textiles -

FIIT, Manchester University, Textile Institute
01-1990

Master of Business Administration in International Business -

BIMTECH

Skills

  • Strong leadership and strategic planning abilities
  • Expertise in sustainability, innovation, and stakeholder relations
  • Proficient in growth hacking and coaching
  • Advocate for diversity and inclusion
  • Strategic Vision
  • Entrepreneurial and Innovative

Affiliations

Voluntary service at "Self Realization Fellowship" of "Leading the Learning and Development" work for an organization of approximately 2000 volunteers from over 20 countries.

Trained coach helping people to develop.

Timeline

Founder/Owner

GreenKarmas Retail and Sourcing
2011 - Current

Founder/CEO

GreenKarmas Consulting - Sweden/India
2015 - Current

Sustainable Business Advisor

Matters Group - Sweden
2019 - Current

Ambassador

HOPE NOW earth - Switzerland
2020 - Current

Impact Investor and Business Mentor

Sustainable development
2020 - Current

Country Manager

United Colors of Benetton - India
1992 - 1996

Regional Director

KappAhl AB and Intergroup Scandinavia
1997 - 2004

Global Category Leader

IKEA
2004 - 2011

Senior Consultant - Managing Director - India

Springtime AB
2011 - 2012

Senior Advisor & Managing Director - India

Six Year Plan AB - Sweden
2013 - 2020

Executive Board Member

Founders Alliance - Sweden
2021 - 2023

Business Models for Sustainability -

Copenhagen University

Sustainable Development in the 21st Century -

Ban Ki-moon Center for International Cooperation

Greening the Economy - Sustainable Cities -

Lund University

The Age of Sustainable Development - Jeffrey Sachs -

Columbia University

Financial Markets -

Yale University

Courses in Textiles - Fashion And Textiles -

FIIT, Manchester University, Textile Institute

Master of Business Administration in International Business -

BIMTECH

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