Atoshi Chakraborty

• Lead acquisition and growth, handling 90% marketing budget
• Devised early stage go-to strategies for business, driving 2-3 Mn App installs monthly
• Established essential marketing tools and key partnerships
• Identified growth hacks to leverage the Tata ecosystem to acquire new customers
• Identified custom cohorts from the entire Tata database to acquire users for the various businesses Tata Neu hosts
• Testing and developing a working model to leverage Gen AI for automated marketing development
• Drove strategic improvements to enhance operational and organizational efficiencies.
• Prioritized and allocated valuable resources to meet business targets.

• Complete P&L responsibility for Digital Marketing with an annual budget of 250-300 Cr, operating at 18-20 ROAS, driving ~200% YoY growth on top line
• Devised effective Go-To Marketing strategies across digital and non-digital channels to drive driving over 2 Mn app installs and 40-50 Mn visits monthly, while ensuring better than industry app retention.
• Increased company growth through collaboration with category and marketing departments to develop event and brand launch strategies based on business briefs, driving 10X business during marquee events like Pink Friday
• Oversaw the on-boarding, discussion, integration and validation for new marketing platforms like Clevertap, Netcore, Appsflyer & more.
• Spear-headed marketing for new businesses: NykaaFashion.com and NykaaMan.com
• Hired and managed employees to maximize productivity while training staff on best practices and protocols.
• Established performance goals for department and provided methods for reaching milestones.

• Managed a $42M portfolio, applying strategic methods in portfolio management across BoB while building and strengthening long-lasting client relationships based on their key metrics.
• Successfully crafted media plans and executed impactful ad campaigns across diverse industries eCommerce, CPG, Auto and Media & Entertainment, across regions
• Educated clients on new products to increase customer engagement with brand and significantly increased revenue for advertisers by unveiling business development opportunities
• Forecasted revenue trends and prepared effective sales plans, boosting client acquisition
• Sales pitches for seasonal buy-ins and acquisition of new clientele
• Review quality for multiple teams working on Account Optimizations
• Set up teams in India & US to sell Media & Mobile Ad Solutions to small businesses across regions working as a manager, trainer, mentor and quality reviewer for a team of 25

AWARDS:

• Platinum Award (2014) for driving 3.64M new customers for a key client, added by a ~90% QoQ increase in spend
• Gold Award (2013) for developing new dashboard to track performance of campaigns created/optimized by a team of 30 optimizers.
• Platinum Award (2012) for Media & Mobile interventions amongst small businesses in UKI, AU and NA markets leading to 24X ROI and 17% increase in Revenue QoQ. (Generated annual revenue impact of $465,000/head in the UKI market and $350,000/head in the NA Market)
• 2 “Gold Awards” for Outstanding Performance in 2009 and 2010