Summary
Overview
Work History
Education
Skills
EXPERIENCE
Accomplishments
Languages
Disclaimer
Proficiency
Timeline
Generic
Atri Hajra

Atri Hajra

Chennai

Summary

Area Sales Manager with extensive experience at 3M India Pvt Ltd, specializing in new business development and key account management. Proven ability to drive revenue growth through effective market research and sales forecasting. Skilled in delivering technical presentations and refining product offerings based on client insights.

Overview

12
12
years of professional experience

Work History

Area Sales Manager

3M India Pvt Ltd
12.2024 - Current
  • Promote and provide solution on EMI/EMC, Connectors, TIM, Semiconductor Solutions.
  • Analyzed demography wise to identify trends and customers.
  • Initiated market research studies and analyzed findings.
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets consulted with product development teams to enhance products based on customer data.
  • Handling Profile for ESD, TIM for Diode and Mosfet, EMI/EMC solutions for High, Mid, Low frequencies and connector and Cables for communications.
  • Automotive OEM/ODMs like Hella, Magneti Merelli, Tata Autocomp, Valeo, Aptiv, Bajaj, Denso, Minda, Spark Minda, Valeo, Saietta VNA, Terra Motors, Suzuki, Honda, Royal Enfield, Bosch, Aptiv, Raptee, Wheels India, UCAL handled.
  • Telecom OEM/ODMs customer like Samsung, Apple, VVDN, HFCL, Tejas, Sterlite, RJIO, STL, Huber Shuner Sankhya Lab, Flex, Sanmina, Dixon, VVDN, Mavenier, NEC, Genus, Secure Meter, Mavenir, Salcomp, Motherson Electronics, Landis+Gyr, Flex, Foxconn, SFO Sanmina, Neolync, Commscope, Siemens handled.
  • Works with Defense OEM/ODMs customer like BEL, ISRO, DRDO, C-DOT, Tata Nova, Huber Suner, HBL, Medha.
  • Works with Distributors like Arrow, Avnet, Rabyte, Elektronika, A-Sung, CCL.
  • Travelled nationally to promote current programs and identify area for future growth.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
  • Managed entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth.
  • Quote preparation
  • Application assessments
  • Statistical and operational analysis
  • Interpersonal and written communication
  • Lead Generation

Assistant Manager Application

Parker Hannifin India Pvt Ltd
04.2022 - 12.2024
  • Promote and provide solution on EMI/EMC and TIM.
  • Analyzed demography wise to identify trends and customers.
  • Analyzed third-party data and investigated new growth opportunities, ensured that client inquiries were handled professionally and efficiently.
  • Initiated market research studies and analyzed findings.
  • Handling Profile for ESD, TIM for Diode and Mosfet, EMI/EMC solutions for High, Mid, Low frequencies.
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets consulted with product development teams to enhance products based on customer data.
  • Telecom OEM/ODMs customer like Samsung India, VVDN, HFCL, Tejas, Sterlite, RJIO, STL, Huber Shuner Sankhya Lab, Flex, Sanmina, Dixon, VVDN, Mavenier, NEC, Genus, Secure meter, Landis+Gyr, Flex, Foxconn handled.
  • Automotive OEM/ODMs like Hella, Magneti Merelli, Tata Autocomp, Valeo, Aptiv, Bajaj, Denso, Minda Saietta VNA, Terra Motors handled.
  • Works with Defense OEM/ODMs customer like BEL, ISRO, DRDO, C-DOT, Tata Nova, Huber Suner.
  • Works with Distributors like Arrow, Avnet, Rabyte, Elektronika etc.

Senior Executive Sales and Marketing

TDK India Pvt Ltd
Noida
08.2019 - 03.2022
  • Company Overview: Noida, UP
  • Managed relationships with key industry partners and implemented promotional initiatives.
  • Directed marketing plans for ICT and Automotive segment by serving needs, maintaining senior management objectives and Worked as KAM for Samsung India.
  • Handling Profile for ESD, TIM for Diode and Mosfet, EMI/EMC solutions for High, Mid, Low frequencies and connector and Cables for communications.
  • Handling Profile for RF, Passive Component, Converter, Filter, NFC.
  • Worked Qcom as reference design for passive components.
  • Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets with OEMs, ODMs and Channel partner.
  • Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
  • Completed quarterly forecasting and monthly financial reviews.
  • Worked with marketing teams to create, deploy and optimize effective campaigns for ICT OEM/ODMs customer like Samsung, VVDN, HFCL, Tejas Networks, Sterlite and Automotive OEM/ODMs customer like Magnetic Marelli, Hella India, OLA electric, Nappino, Netradyne.
  • Noida, UP

Sr.Engineer, Magnetic Division,Ferrite

TDK India Pvt Ltd
Nadia
05.2013 - 07.2019
  • Company Overview: Nadia, West Bengal
  • Design ferrite core according to the customer requirement.
  • Product specification creation, establishment in global wise, quality check point creation and introduction in mass production.
  • Experience in Business development with existing and new customer.
  • Knowledge of IEC standards relating to Ferrite.
  • Prepared conceptual designs and specifications, including hands-on fabrication, material and performance validation.
  • Helped to evaluate new techniques and procedures for purposes of product development.
  • Solved complex problems in synthesis, formulation, processes, testing and root causes.
  • Performed validation and testing of engineering models to ensure adequacy and reformulated models as necessary.
  • Generated engineering and technical documentation to facilitate product development collaboration.
  • Worked with associated technology and software applications to manipulate and synthesize data for research projects.
  • Managed R&D projects, including setting timelines and coordinating deliverables.
  • Nadia, West Bengal

Education

M.Tech - Electrical Engineering

Calcutta University
KOLKATA
06-2025

B.Tech - Electrical Engineering

Narula Institute of Technology (WBUT)
KOLKATA
08-2012

Skills

  • New business development
  • Accreditation coordination
  • Relationship management
  • Key Account Management
  • Presentation skills
  • Analytical skills
  • Customer relationship management
  • Market research
  • Sales forecasting
  • Product development
  • Project management
  • Technical presentations
  • New account development
  • Sales tracking
  • Key account growth
  • Sales presentations
  • Lead qualification
  • Strategic account development

EXPERIENCE

Total Experience: 12+ years

Accomplishments

  • Increase revenue for India ICT and Automotive sales by 35%.
  • Identify and Introduce New Business for the organization.
  • Successfully handled ICT OEM/ODMs for designing Router, 5G BTS, 5G Radio, Smartphones.
  • Successfully handled Automotive OEM/ODMs for designing 4/2 Wheeler lighting, Dashboard camera, DAS, Power supplies, Charging solutions.
  • Effectively coordinated with sales management to provide sales collateral for lead generation, customer retention and manage direct mail campaigns in top markets as part of the local advertising support.
  • Former member of BIS LITD24 committee.

Languages

  • Bengali
  • English
  • Hindi

Disclaimer

I hereby declare that all information given above is correct to the best of my knowledge.

Proficiency

MS Office, MATLAB, MATHCAD, MDT.SCIO, Autodesk inventor2017, PPAP, APQP, CP, WI Ishikawa, 5-why, MSA, SPC, PSW, TPM, IATF16949:2016

Timeline

Area Sales Manager

3M India Pvt Ltd
12.2024 - Current

Assistant Manager Application

Parker Hannifin India Pvt Ltd
04.2022 - 12.2024

Senior Executive Sales and Marketing

TDK India Pvt Ltd
08.2019 - 03.2022

Sr.Engineer, Magnetic Division,Ferrite

TDK India Pvt Ltd
05.2013 - 07.2019

M.Tech - Electrical Engineering

Calcutta University

B.Tech - Electrical Engineering

Narula Institute of Technology (WBUT)

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Atri Hajra