ATRI PRIYA KUMARI
Bangalore
Summary
Results-driven Senior Key Account Manager with 12 years of experience in FMCG, agribusiness, and multiple other categories Expertise in e-commerce, modern trade, project management, and digital marketing, with a strong understanding of e-commerce margins and market share. Recognized for strategic negotiation skills and exceptional client relationship management, consistently delivering successful outcomes in high-stakes environments. Career aspirations include leveraging analytical and creative skills to drive innovation and success within a forward-thinking organization.
Overview
13
13
years of professional experience
Work History
Senior Key Account Manager Modern Trade & Ecom
Lotus Dairy Products Pvt. Ltd.
Bengaluru
12.2024 - Current
- Initiated and launched business strategies for company products in Modern Trade and Ecommerce.
- Strengthened collaboration with MT and Ecommerce stakeholders to support revenue growth and target attainment.
- Developed growth framework through market trend analysis and opportunity identification.
- Led collaboration with customers to ensure successful new product launches.
- Lead negotiations and manage annual contractual agreements and JBPs to ensure mutually beneficial partnerships with all customers.
- Coordinate with internal teams to strategize and implement shopper marketing and platform marketing campaigns.
- Designing and executing quarterly and annual consumer activation calendars for brick-and-mortar stores.
- Worked on improving visibility and performance of product listings on Ecommerce platforms.
- Manage the day-to-day operations related to servicing all customers, fulfillment of orders, fill rates, avoidance of stockouts, aging of stocks, and timely receipt of payments, and present reports.
- Analyzed sales data to extract actionable insights for optimizing sales strategies and product placements.
- Collaborated with supply chain teams to forecast demand and plan stock levels.
- Develop a holistic understanding of market trends, and track competition activities with respect to. Product, pricing, trade, and brand promotions offered, credit facilities, new launches in the territory, and timely feedback to the management.
- Working with the design, sales, creative, advertising, logistics, and marketing teams, as well as managers and team members from other departments dedicated to the same client account, to ensure the highest quality of materials is being produced and all client needs are met.
- Propose new products using relevant data sources, and track performance post-launch.
Sr. Manager - National Key Accounts - Head E Commerce
Heritage Foods Ltd.
Bangalore
04.2024 - 07.2024
- Company Overview: https://www.heritagefoods.in/
- Maintained brand's leading position online through regular updates of technologies and strategies.
- Conducted comprehensive analysis of market categories and competitor strategies.
- Ensured comprehensive tracking and reporting of marketing analytics.
- Strengthening e-commerce B2B, B2C networks.
- Aligning a JBP with the partner platforms, along with the BU marketing team.
- Building brand saliency among core target audiences through social and digital media.
- Collaborated with cross-functional teams to develop innovative products.
- Chain Handled - Amazon, Bigbasket, Flipkart, Blinkit, RRL (Milkbasket), Swiggy, Zomato, Otipy, Edobo.in, and regional e-com players.
- Working with the agency on creative and content development.
- Developing and managing all aspects of the company's digital marketing campaigns.
- Ideating with the agency and departmental head on an innovative campaign.
- Staying on top of and reviewing new technology trends and opportunities to ensure the company remains a digital marketing leader within the industry, and in the digital marketing space.
- Partner with Sales and Distribution team to devise market entry strategies.
- Analyze marketing funnels, design communication strategies, and utilize strong analytical ability to evaluate the end-to-end experience across multiple channels and touchpoints.
- Evaluated digital marketing campaign performance and compared results to ROI and KPIs.
Key Accounts Manager E-Commerce
Cargill India Pvt. Ltd.
Bangalore
11.2022 - 11.2023
- Company Overview: https://www.cargill.co.in/
- Ensured comprehensive product content with high-resolution images, A+ content, and 100% IDQ scores for enhanced visibility.
- With guidance, help identify, develop, and close new sales.
- 100% volume achievement for all categories.
- To identify substantial and sustainable new business avenues in the alternate channel space (e-commerce, institutions, and corporates).
- Monitor customer, competitor activity, and industry trends.
- Coordinate market research, pricing, sales, and merchandising activities.
- Analyze competition actions to spot market trends, including ATL, print, digital communication, and notify marketing and trade marketing to ensure time-bound action.
- Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to the appropriate staff.
- Category Handled - Edible Oil and Atta: Sunflower, Rice Bran, Olive Oil, Mustard Oil, and Other Value-Added Oils.
- Chocolate project for e-commerce.
- Category share data calculation for different product categories.
Ecommerce Manager
Mayora India Pvt. Ltd.
Bangalore
12.2021 - 11.2022
- Company Overview: https://www.mayoraindia.com/
- Managed inventory and projections across leading e-commerce platforms, ensuring optimal ROI and P&L performance.
- Visibility, promos, campaigns marketing calendar, keyword searches, PCA PLA, Amazon ads, monetization buy, digital market penetration, new online launches, price strategy, offers, promo, festive campaigns, sampling, integrated social media marketing, coupon codes.
- Cultivated and sustained executive relationships with key prospects.
- Establish high levels of quality, accuracy, and process consistency in the sales organization's planning and forecasting approaches.
Key Accounts Manager E-commerce & Online Marketing
Vegolution India Pvt. Ltd.
Bangalore
01.2021 - 12.2021
- Company Overview: https://hellotempayy.com/
- Marketplaces (Amazon Fresh, Bigbasket, Flipkart Grocery, Grofers, Suprdaily, Vegan Dukan, Ping, Reliance Jio Mart, Mil Basket), website - Model, Margin, Category management, chill segment, plant protein - soybean tempeh, perishable, Projection, inventory, ROI, P&L.
- Visibility, promos, campaigns marketing calendar, keyword searches, PCA PLA, Amazon ads, monetization buy, digital market penetration, new online launches, price strategy, offers, promo, festive campaigns, sampling, integrated social media marketing, coupon codes.
- Build and maintain executive relationships with key prospects, influencing long-term strategic direction, and act as a trusted advisor.
- Establish high levels of quality, accuracy, and process consistency in the sales organization's planning and forecasting approaches.
Key Accounts Manager E-commerce & Digital Marketing
Pristine Organics Pvt. Ltd.
Bangalore
07.2018 - 12.2020
- Company Overview: https://pristineorganics.com/
- Marketplaces (Amazon, Bigbasket, Flipkart, Reliance Jio Mart, Paytm, Snapdeal, Jumbotail, Udaan, Milk Basket, Qtrove, Dailyninja, First Cry, 1Mg.com, Proximity Model, Shop 101, Organicart, etc.)
- Planning, implementation, and review planning.
- Performance + Brand - Focus on Communication Strategy across all marketing touch points: social handles, influencers, website, alliances, database marketing.
- Planned calendar for weekly campaigns, activities, and deliverables implementation and review.
- Correct translation of the plan to the agencies and internal teams.
- Net Seller Payable, Margin, Model, Agreement, Negotiation.
- Understanding the brand positioning in the context of marketplaces, and the current customer base.
- Understand current and future trends, what is working, and what is not.
- Understanding the other marketplaces and what is working across them, and planning accordingly.
- Overview of MOM target setting for sales and plan with the digital team.
- Facilitated strategic and revenue discussions with category managers across marketplaces.
- Explore brand visibility opportunities: regular contact and updates for weekly campaigns.
- Implementation of overall brand campaigns across the marketplaces (Promotional calendar).
- Review of content across all live products.
- Identification of relevant keywords, tracking of keywords, visibility, and product tagging to keywords (Keyword Analysis).
- Regular monitoring and optimization of various ad campaigns on Amazon, with the revenue and digital team.
- Paid Ads: Sponsored ads, AMS (Overview along with customer reviews).
Deputy Manager E-commerce & Digital
Indian Products Private Limited
Bangalore
08.2017 - 02.2018
- Company Overview: https://www.on1y.in/
- Create initiatives to engage online consumers directly through customer reviews, Q&A, and other avenues, with the goals of new customer acquisition and increased customer loyalty.
- Perform market research to ensure the On1y and PINA brand consideration.
- Amend the website to revamp.
- Run digital contests and promotions.
- Agency handling and participation in budget allocation.
- Handle e-commerce channels such as Big Basket, Amazon, and Flipkart.
- Add, maintain, or edit product descriptions, fields, attributes, images, videos, and other documents related to the e-commerce portal.
- Create, maintain, or edit promotional content on the site (banners, coupon codes, etc.). To support ongoing promotions.
- Review site analytics and reporting to optimize search result pages and queries.
- Maintain and optimize product titles, descriptions, fields, attributes, and images across the store.
- Key contributor to the SEO/SEM team.
- Help create and coordinate the execution of email and social media campaigns.
- Develop affiliate network to drive incremental sales.
- Build influencer campaigns to target key opportunities to promote the On1y and PINA Saffron brand.
Sr. Executive Marketing
CP Foods India Pvt Ltd
Bangalore
08.2015 - 10.2016
- Company Overview: https://cpbrandindia.com/
- Key Accounts: QSR, HORECA, E-commerce, MT - Key Accounts Management (KFC, Walmart, Metro, Basket, Grofers, Amazon, Vista, others).
- Write a business plan for the opportunity tender business, and establish a single point of contact for PO release.
- Retort Project handles the entire North-East market and builds rapport with all the NE associations.
- Market research with key locations and facts; launch plan.
- Coordinating with the external graphic designer to enhance and build exclusive, attractive packaging artwork and all related POSM materials.
- Brand Awareness & Building Events Associated with the Northeast Associations (Bangalore NEWAK, Mumbai- NEWAM, New Delhi- NEWAD).
- Digital Media CP website and social media handle management.
- Integrated Activation Program in Support of Marketing Manager. Assisting in all the marketing-related events.
- - Managing all the school activations, society activations, exhibitions, promotions, etc.
- Exports/Imports: Export/Import Licenses, and other government. Related documents in order for exporting and importing.
- Coordinate with the Plant Head and QA to obtain all health, halal, FSSAI, and quality certificates, as well as clearances needed, with proper documentation support.
Freelance Consultant
Kesariya Farm
Ahmedabad
10.2014 - 07.2015
- Company Overview: https://kesariyafarm.com/
- Conceptualizing the initial strategy of the company in terms of marketing, growth, customer awareness, and E-commerce. Digital business.
- Brand Name: A2 Vedic Ghee.
Asst. Manager Agri Business
Cargo Service Center India Pvt ltd
Ahmedabad
09.2012 - 09.2014
- Company Overview: https://www.cscindia.in/
- Work on the product profile and temperature requirements of all the products handled at the Gujarat Agro pack house. (Fresh fruits, vegetables, frozen non-veg products, dairy, ice creams, and positive temperature.) Service includes ripening, sorting, grading, packing, and storage (ambient, zero, sub-zero).
- Customers handled the ripening of bananas: traditional customers, Reliance. Storage and distribution of Sri Ram distribution for US Pizza. Frozen veg and non-veg items from Medline Agency, Sumeru, and fresh chickens. Storage and local distribution of dairy products from Havmore, Vadilal, and other traditional players.
- Study and understand the seasonality factors of the product.
- Understanding of modern trade and 3PL development.
- APEDA certification for the pack house, fill out all the compliance forms, and coordinate with the government. Body.
Education
International Business Economics Management -
International Business Economics Management IBEM
Vilnius, Lithuania01.2012
MBA (Agri-Business Management) -
International Agribusiness Management Institute (IABMI), Anand Agricultural University
Gujarat, India01.2012
B.Sc. (Agriculture) -
Navsari Agricultural University
Gujarat, India01.2009
XII - PCMB
Delhi Public School Dhanbad
Jharkhand, India01.2004
X -
Carmel School
Dhanbad, India01.2002
Skills
- Advance Ms Excel
- Advance PowerPoint
- Mis
- Report
- Beginners' SPSS
- Beginners' Tableau
- Team-level marketing budget
- Project management - Agile
- Market research
Industry Expertise
- Process Development ,Web Content Management ,GAP/SWOT/Porter's 5 Force Model
- Negotiation ,Competition Benchmarking ,Market Share ,Brand Building
- Team Building & Leadership ,Strategic Business ,Key Account/Category Mgmt.
- Full Project Life cycle ,Agency Management
Accomplishments
- Thesis: Factors Affecting Export of fruits and vegetables from India to EU Market
- Inter College Badminton Player
- 10th National Children's Science Congress: Child malnutrition in the families of daily rated workers of Dhanbad inaugurated by Honourable President A.P.J Abdul Kalam
- 1st Position in inter College Debate Competition
- Summer Training: WAGH BAKRI TEA on the topic Scope and Potential of Specialty and Organic teas in the European Market.
- Seminar: Initiatives and issues in fresh fruits and supply chain of agricultural commodities.
- 2 years served in National Service Scheme(NSS)
Languages
- Hindi, Native
- English, Native
- Lithuanian, Beginner
References
- Viren Desai, brand head, Indian Products Pvt Ltd
- Jagjot Singh Mann, GM Marketing (CPF India Pvt) Ltd
- S. Prabhakaran, operation head, cargo services center, India Pvt Ltd
- Tomas Wiliam, India Sales Head, Mayora India Pvt. Ltd.
- Siddharth Ramasubramanian, founder of Vegolution and Hello Tempayy
- Ravi Kumar, Head of MT, ECom, and Emerging Channels (Heritage Foods Ltd)
Hobbies and Interests
- Sports
- Painting
- Explore Food and Attractions
- Reading
Traits
- ENTREPRENEURIAL - Love Delivering New Ideas
- Hard Working - Productivity is the Key
- Creativity - Brainstorming ideas for cool content
- DEDICATED- Grounded & dedicated - it's just what I am
- SENSE OF HUMOUR - Work hard, play hard - cool
- EMPATHY- Consider a different perspective
Timeline
Senior Key Account Manager Modern Trade & Ecom
Lotus Dairy Products Pvt. Ltd.
12.2024 - Current
Sr. Manager - National Key Accounts - Head E Commerce
Heritage Foods Ltd.
04.2024 - 07.2024
Key Accounts Manager E-Commerce
Cargill India Pvt. Ltd.
11.2022 - 11.2023
Ecommerce Manager
Mayora India Pvt. Ltd.
12.2021 - 11.2022
Key Accounts Manager E-commerce & Online Marketing
Vegolution India Pvt. Ltd.
01.2021 - 12.2021
Key Accounts Manager E-commerce & Digital Marketing
Pristine Organics Pvt. Ltd.
07.2018 - 12.2020
Deputy Manager E-commerce & Digital
Indian Products Private Limited
08.2017 - 02.2018
Sr. Executive Marketing
CP Foods India Pvt Ltd
08.2015 - 10.2016
Freelance Consultant
Kesariya Farm
10.2014 - 07.2015
Asst. Manager Agri Business
Cargo Service Center India Pvt ltd
09.2012 - 09.2014
International Business Economics Management -
International Business Economics Management IBEM
MBA (Agri-Business Management) -
International Agribusiness Management Institute (IABMI), Anand Agricultural University
B.Sc. (Agriculture) -
Navsari Agricultural University
XII - PCMB
Delhi Public School Dhanbad
X -
Carmel School
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