Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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ATRISH MUDGAL

ATRISH MUDGAL

Gurugram

Summary

Dynamic sales leader with extensive experience at Luxury sales, excelling in sales strategy and channel partner management. Proven track record in driving luxury sales and enhancing team performance. Adept at market analysis and negotiation tactics, consistently achieving business growth and fostering strong client relationships.

Overview

19
19
years of professional experience

Work History

General Manager – Sales

Paras Buildtech
04.2025 - Current
  • Heading sales for multiple premium residential and commercial projects: Paras Florett, Paras Manor, Paras Dews, Paras Arcade, Paras Square.
  • Driving luxury sales and managing large-scale site operations for high-value clientele.
  • Leading a dynamic sales team with structured mentorship, performance tracking, and skill development.
  • Strategizing and executing Go-to-Market plans tailored to each project segment (luxury, mid-income, commercial).
  • Handling full lifecycle of channel partner management – onboarding, relationship nurturing, performance reviews, and business alignment.
  • Planning and executing promotional campaigns, investor meets, and partner events to drive visibility and sales.

Assistant General Manager Sales

Whiteland Corporation
08.2022 - 04.2025
  • At Whiteland I am responsible for preparing the plan of action for the entire launch to drive the maximum business with a team of passionate professionals.
  • Managing Luxury Segment Project Whiteland Aspen and Whiteland Aspen Iconic, Westin Residences. Catering to the niche clientele.
  • Managing different Projects Like Whiteland Blissville, Whiteland Arena 76, Urban Cube 71 which caters to Low rise segment and commercial Clientele.
  • Developing Go-to-Market strategy for each phase of project.
  • Engaging existing Channel Partners and identifying new ones on a regular basis.
  • Site handling and Team Handling role at site 76 Whiteland.
  • Enrolling and maintaining productive relationships with Channels.
  • Planning events with channel partners for leads and visibility.
  • Handling Sales of Residential – Luxury and Affordable, Commercial and Retail Project. Sourcing and Closing of Deals.

Manager Sales

M3M
10.2020 - 07.2021
  • Prepare plan of action for the entire launch to drive the maximum business.
  • Managed Luxury Segment Project Golf Estate and catered to the-niche clientele.
  • Managed different Projects including Merlin / Tee Point / Cosmopolitan.
  • Engaged existing Channel Partners and identified new ones on a regular basis.
  • Enrolled and maintained productive relationships.
  • Planned events with channel partners for leads and visibility.
  • Handled Sales of Residential – Luxury and Affordable, Commercial and Retail Project.

Deputy Manager Sales

Xanadu
08.2017 - 02.2020
  • Prepared the plan of action for the entire launch to drive the maximum business with a team of passionate professionals.
  • Managed cross functional team(Pre-Sales), business growth strategy, and customer satisfaction. Analyzing sales figures and forecasting future sales.
  • To drive closing activities by giving home presentation, office presentation and group presentations.
  • Developed Go-to-Market strategy for each phase of project.
  • Engaged existing Channel Partners and identified new ones on a regular basis.
  • Enrolled and maintained productive relationships.
  • Planned events with channel partners for leads and visibility.
  • Handled Sales of Residential – Luxury and Affordable, Commercial and Retail Project.
  • Gathered Real Estate intelligence from various sources and being up to date.
  • Online and Offline marketing of the projects to the TG.
  • Handling Prospective Clients/ Corporate houses/MNCs Negotiating & Finalizing of sales transactions with interested clientele.
  • Handling channel sales in the geography of Mumbai.
  • Driving business from both channel and direct for the projects through local and NRI channel partners.
  • Providing complete support for channel partners across the globe to drive the business.

Deputy Manager Sales

Zamil Infra
04.2016 - 06.2017
  • Handled the International Sales and Branding Department for Zamil Infra. (Focus Area: Branding and Business Development)
  • Handled multi-millionaire accounts of various telecom companies.
  • Expanded clientele in Southeast Asia region - Malaysia, Indonesia, Australia, Russia, Vietnam, Sri Lanka, Myanmar, Philippines.
  • Researched and generating new leads for business, creating new targets -working with senior management on implementation of the same.
  • Identify potential clients and the decision makers within the client and build relationships with them.
  • Provide timely performance feedback to team members and create programs for periodic training on sale techniques, pitching, negotiation, contracting, billing / invoicing and payment collection.
  • Lead the sales team in mapping, tracking, meeting and delivery of new accounts and identifying new opportunities for territory with focus on market penetration and revenue maximization.

Business Development Manager and Team Lead

PCITS
01.2012 - 01.2014
  • Business development - researching and generating new leads for clients.
  • Advising senior management on implementation of new ideas.
  • Researching company profiles.
  • Buying and Selling of Media Audio vision Equipments to Various Media Giants.
  • Managing operational functioning, performance Process.

Adviser

Barclays
01.2011 - 01.2012
  • Financial Adviser in the UK Process of Central Telephony Department.
  • Handling clients’ bank accounts.
  • Sale of loans and general insurances, and meeting targets.

Media Sports Producer and PCR Producer

NDTV
01.2007 - 01.2011
  • Sports Producer - Ideated and coordinated various Sports shows; produced sports specials like Olympics, FIFA, Cricket World Cup.
  • Worked with influential anchors like Ravish Kumar, Vinod Dua, Barkha Dutt.
  • Producer/coordinator for NDTV’s biggest Campaign, Greenathon, a 24-hour LIVE telecast of shows from location in a bid to help our environment.
  • Co-ordination - between celebrities and anchors for Bollywood.
  • Worked with influential anchors like Ravish Kumar, Vinod Dua, Pankaj Pachauri.
  • News Producer for 7 pm news bulletin - prime function was to ensure smooth Communication between the anchor and the guests.

Education

International Business Degree -

Oxford Business School
London

Post Graduate - Marketing & Sales

Asian Business School

Post Graduate - Journalism & Production

Bhartiya Vidya Bhavan

Graduation - English Hons.

Delhi University

Skills

  • Sales strategy
  • Channel partner management
  • Market analysis
  • Customer relationship management
  • Team leadership
  • Promotional campaign planning
  • Negotiation tactics
  • Performance tracking
  • Effective communication
  • Strategic thinking

Affiliations

  • Wildlife enthusiast and wildlife conservationist
  • Sports enthusiast
  • Vocalist

Timeline

General Manager – Sales

Paras Buildtech
04.2025 - Current

Assistant General Manager Sales

Whiteland Corporation
08.2022 - 04.2025

Manager Sales

M3M
10.2020 - 07.2021

Deputy Manager Sales

Xanadu
08.2017 - 02.2020

Deputy Manager Sales

Zamil Infra
04.2016 - 06.2017

Business Development Manager and Team Lead

PCITS
01.2012 - 01.2014

Adviser

Barclays
01.2011 - 01.2012

Media Sports Producer and PCR Producer

NDTV
01.2007 - 01.2011

International Business Degree -

Oxford Business School

Post Graduate - Marketing & Sales

Asian Business School

Post Graduate - Journalism & Production

Bhartiya Vidya Bhavan

Graduation - English Hons.

Delhi University

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