ATUL CHACHRA
Senior Vice President - Retail
Delhi NCR
Summary
- Performance-driven Sr. Vice President with 20 years of experience aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
21
21
years of professional experience
3
3
years of post-secondary education
Work History
Senior Vice President - Retail
Highstreet Essential Pvt Ltd
Delhi NCR
11.2019 - Current
- Indya I Faballey
- As a Senior VP Retail, I am responsible for Offline P&L management, Heading all key functions Operations, Projects, Business development, B&M, Training, CRM, Visual merchandising & Retail Marketing
- Accountable for Brand expansion through company owned and franchisee owned stores in domestic and international market.
- Identified opportunities to improve business process flows and productivity.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Successfully opened stores in Malaysia and nepal
- Established performance goals for department and provided methods for reaching milestones.
- Increased company growth through collaboration with sales and marketing departments.
- Networked with customers, prospects and partners at conferences and trade shows.
- Evaluated product development strategies and prepared alternative approaches to goal achievement.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
Head Retail Operations & Business Development
Forever New Apparel - India
Gurgaon, Haryana
01.2017 - 11.2019
- Increased retail space by 25 new stores by improving topline sales by 45%.
- Reduced expenses by renegotiating vendor contracts to eliminate waste and boost cost savings
- Trained regional teams in successful strategies to meet operational and sales targets.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Regional Concept Business Head
Max & Shoe Express
Riyadh, KSA
10.2015 - 01.2017
- I was responsible for independently leading for the concept retail strategy and operations in the region by working closely with the region resources in order to deliver business results (i.e sales and profitability) for the region
- I was also responsible for sourcing prospective retail opportunities for the business across the region complete with an evaluation of local market and regional trends, full due diligence of prospective sites to ensure achievement of growth and market share objective of the concept in the region
Regional Manager
Aditya Birla Fashion & Retail Ltd
Delhi
06.2010 - 08.2015
- Handling Sales & Operation for North region (Including Delhi / Gurgaon & Chandigarh) with the total space of approx 50,000 sqft amongst 6 stores
- Developed training and induction module comprising of Brand Introduction, Product information, Retail operation processes, planning and strategizing tools, systems training and customer service
- Developed a Standard Store Operations Manual consisting of company policies, processes for inventory management and controlling shrinkage.
Head Retail Operations
HG Retail Solution Pvt Ltd, LERROS INDIA, UCB
Delhi
07.2008 - 05.2010
- Spearheading efforts across by handling 8 stores at present for Lerros in different Major location based in Delhi (NCR) & Mumbai
- Heading and monitoring a team of 35 Employees which includes Store managers and 2 Territory Sales in charge
- Dexterous in dealing with corporate companies for tie-up with Brand
- Expertise in maximizing profit by devising strategies and in handling Budgeting and Operating cost
- Propelled market share to surge ahead of competitors and earn top 10 brand ranking.
- Submitted reports to senior management to aid in business decision-making and planning.
TAJ MAHAL HOTEL
12.2003 - 07.2008
- Guest Service – Food & Beverage
- Handled proactive customer relations with constant feedback for improvement from the discerning guest
- Planned and executed the operations to embellish service as per Taj Group benchmarks
- Displayed cordial, pleasing and courteous attitude towards all customers
- Adeptly maintained the Guest Satisfaction Tracking System
- Provided added value to create the appropriate ambience to compliment the cuisine being offered as per requirement
- Perceptive interest and an aptitude in creating an aesthetic atmosphere for events, festivals promotions relating to enhanced theme setups, interior / exterior decor, lighting, staff costumes, table linen, music requirements etc.
Store Manager
BARISTA COFFEE COMPANY LTD
GURGAON
12.2001 - 09.2003
- Chosen as the Executive Barista for opening Barista in Dubai
- Managed P&L reports
- Directly dealt with the vendors for various requirements
- Managed recruitment of the staff
Education
Bachelor - Hotel Management
Institute of Hotel Management
Meerut 07.1998 - 08.2001
Advance Management Program
Indian Institute of Management, Kolkata
Kolkata 01.2023 - Current
Skills
- Business Development
- Coaching and Mentoring
- Franchisee Networking Domestic & International business
- Organizational Leadership
- Strategic Business Initiatives
- Operational Efficiency
- P&L accountability
- Adaptable and Flexible
- Leadership and People Development
- Results Orientation
- Distribution thru MBO & LFR business
Accomplishments
- Resolved product issue through consumer testing resulted highest contributed category for year 2022.
- Successfully opened 100 plus stores in last 3 organizations
- International Expansion - successfully opened 2 stores in Malaysia and Nepal in 2022
- Achieved 35% LTL in year 2017 in Forever new.
- Awarded with various awards - for sales growth and expansion in landmark, forever new and HSE.
- Best Regional Manager in Year 2013 - In ABFRL for highest sales growth
- Best concept and region of the year award in year 2015 in Max, landmark group.
Timeline
Advance Management Program
Indian Institute of Management, Kolkata
01.2023 - Current
Senior Vice President - Retail
Highstreet Essential Pvt Ltd
11.2019 - Current
Head Retail Operations & Business Development
Forever New Apparel - India
01.2017 - 11.2019
Regional Concept Business Head
Max & Shoe Express
10.2015 - 01.2017
Regional Manager
Aditya Birla Fashion & Retail Ltd
06.2010 - 08.2015
Head Retail Operations
HG Retail Solution Pvt Ltd, LERROS INDIA, UCB
07.2008 - 05.2010
TAJ MAHAL HOTEL
12.2003 - 07.2008
Store Manager
BARISTA COFFEE COMPANY LTD
12.2001 - 09.2003
Bachelor - Hotel Management
Institute of Hotel Management
07.1998 - 08.2001
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