Atul Dandade
Pune
Summary
Marketing expert with a focus on campaign development and email marketing at eClerx Services LTD. Demonstrated success in enhancing engagement through A/B testing and SQL-driven segmentation. Skilled in leadership and project management, effectively collaborating with cross-functional teams to boost user acquisition and retention.
Overview
5
5
years of professional experience
Work History
Senior Analyst (Campaign Developer)
eClerx Services LTD
Pune
12.2024 - Current
- Create and implement marketing automation campaigns for Uber, with a focus on driving user acquisition and engagement by using the content builder client-provided tool.
- Execute campaigns across multiple channels, including Email, SMS, notification, and WhatsApp.
- Developed and implemented SQL queries to identify and create users for high-value customer segments.
- Investigate journey bugs in live marketing automation flow.
- Collaborate with cross-functional teams, including marketing, design, and to develop creative strategies and messaging.
- A/B Testing, CRM Development Life Cycle.
- Create B2C (business to consumer) or B2B (business to business) integrated marketing campaigns to acquire and retain customers.
Senior Email Marketing Executive
Coherent Market Insights
11.2021 - 10.2024
- Researched, verified, and managed email databases to ensure high-quality outreach.
- Conducted keyword research to align email content with target audience preferences.
- Managed bounce rates and unsubscribe data to improve campaign performance.
- Ensured high domain reputation and monitored blacklist status for better deliverability.
- Successfully generated quality leads through targeted campaigns.
- Optimized email marketing campaigns through A/B testing, analyzing key metrics (open rates, click-through rates, and conversions) to identify high-performing strategies and improve engagement.
- CAN-SPAM, GDPR, and email deliverability best practices.
- Maintaining and updating CRM systems like Salesforce, MailChimp, and Zoho to ensure lead databases are current and actionable.
SEO Executive
Contrive Datum Insights
06.2021 - 11.2021
- Off Page Activities:
- Guest posting, cross-promotion, article submissions, and blog commenting to enhance backlinks.
- Engaged in social bookmarking and press release submissions for improved visibility.
- Focused on lead generation through targeted strategies.
- On Page Activities:
- Use primary and secondary keywords in titles, Meta descriptions, headers, and content naturally.
- Ensure high-quality, original, and engaging content.
- Structure content with H1, H2, and H3 tags.
- Create unique and compelling Meta titles and descriptions.
- Link to relevant internal pages to enhance navigation and distribute link equity.
- Email Marketing Activities:
- Researched, verified, and managed email databases to ensure high-quality outreach.
- Successfully generated quality leads through targeted campaigns.
SEO Executive (Internship)
Acquire Market Research
09.2020 - 12.2020
- Guest posting, cross-promotion, article submissions, and blog commenting to enhance backlinks.
- Engaged in social bookmarking and press release submissions for improved visibility.
- Focused on lead generation through targeted strategies.
Education
Bachelor of Computer Applications -
ATSS College of Business Studies
Pune, India05-2021
HSC -
Fattechand Jain Vidyalaya
Pune, India05-2016
SSC -
Subodh Vidyalaya
Pune, India05-2014
Skills
- Leadership and teamwork
- Project management
- Problem solving
- Time management
- Jira and Salesforce
- Email marketing tools
- Zoho and Apollo
Timeline
Senior Analyst (Campaign Developer)
eClerx Services LTD
12.2024 - Current
Senior Email Marketing Executive
Coherent Market Insights
11.2021 - 10.2024
SEO Executive
Contrive Datum Insights
06.2021 - 11.2021
SEO Executive (Internship)
Acquire Market Research
09.2020 - 12.2020
Bachelor of Computer Applications -
ATSS College of Business Studies
HSC -
Fattechand Jain Vidyalaya
SSC -
Subodh Vidyalaya