Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Atul Devedi

Account Manager - Digital
Gurgaon

Summary

Dynamic digital marketing professional with 7+ years of experience in client servicing, strategic campaign management, and team leadership. Proven ability to enhance brand awareness, drive lead generation, and optimize performance. Skilled in client onboarding, cross-functional coordination, upselling services, and increasing client revenue through data-driven strategies.

Overview

6
6
years of professional experience
6
6
Certifications

Work History

Manager

Unipro — Girnarsoft
  • Spearheaded client onboarding processes, ensuring seamless transitions and setting clear expectations.
  • Developed and executed customized campaign strategies, resulting in a 30% increase in client engagement and conversions
  • Led cross-functional teams including paid media, graphics, SEO, and client teams to deliver cohesive and impactful marketing campaigns
  • Conducted regular campaign reviews and optimization sessions, consistently improving performance and achieving client objectives, resulting in a 25% improvement in ROI
  • Successfully upsold additional marketing services, increasing client revenue by 15%
  • Mentored and developed a team of 10 marketing professionals, enhancing team productivity and fostering a culture of continuous learning
  • Analyzed key performance indicators (KPIs) such as CTR and conversion rates, driving significant campaign improvements through data-driven adjustments
  • Managed budget allocation and resource utilization, maximizing marketing ROI and achieving cost savings of 10%
  • Conducted market research to identify new opportunities and target markets, contributing to a 10% increase in market share.

Assistant Manager - Media

Interactive Avenues — IPG Media
08.2021 - 02.2023
  • Led brand awareness campaigns for Amazon India, serving as the primary point of contact for Amazon Prime, Amazon Pay, and Amazon Food, resulting in a 40% increase in brand visibility
  • Ensured timely campaign execution through meticulous coordination between internal teams and external partners, achieving a 98% on-time delivery rate
  • Developed and maintained standard operating procedures (SOPs) for timely campaign execution, reducing churn rates by 20%
  • Briefed stakeholders on campaign requirements and objectives, ensuring alignment and clarity, leading to improved campaign outcomes
  • Executed media and content-driven campaigns across multiple third-party channels, ensuring smooth implementation and a 30% increase in campaign reach
  • Reported media campaign performance to clients, providing actionable insights for course correction and achieving a 25% improvement in client satisfaction
  • Maintained comprehensive dashboards for daily and weekly reporting metrics, enhancing transparency and decision-making
  • Monitored campaign budgets for monthly invoicing and finance paperwork, including WOs and POs, ensuring budget compliance and cost control
  • Prepared post-mortem documentation for campaign learnings and insights, facilitating continuous improvement
  • Established and maintained strong relationships with key stakeholders to ensure successful campaign execution
  • Provided strategic recommendations for future campaign planning and multimedia experiments, contributing to a 15% increase in campaign effectiveness
  • Analyzed competitive brand awareness spends and creative strategies, providing insights for competitive positioning.

Assistant Account Manager

AGL - Hakuhodo
04.2019 - 07.2021
  • Managed high-profile clients such as Muthoot Finance, Pathways, AIPL, and Sleepy Cat, ensuring exceptional client service and a 20% increase in client retention
  • Implemented and managed digital marketing campaigns across various channels, focusing on strategy building and execution, achieving a 25% increase in campaign ROI
  • Utilized data analytics tools to track KPIs, enabling continuous optimization and improved ROI
  • Increased client revenue by identifying and implementing upsell opportunities for additional services, resulting in a 15% revenue boost
  • Developed and nurtured long-term strategic relationships with high-volume clients, achieving organic growth and a 30% increase in account value
  • Conducted market research and competitor analysis to identify trends and opportunities, contributing to a 10% increase in market share
  • Monitored cash intake and deposit records, increasing accuracy and reducing discrepancies by 20%.

Business Development Executive

SparxIT
04.2017 - 04.2019
  • Initiated contact with potential clients via email and phone, establishing rapport and setting up meetings, resulting in a 20% increase in new business leads
  • Expanded business into new verticals, securing clients like Am Plus Solar, Delhi Duty-Free, and SHV Energy, contributing to a 25% increase in company revenue
  • Managed key accounts in India, USA, and Europe, ensuring client satisfaction and retention.

Education

Bachelor’s degree in Computer Science -

Maharshi Dayanand University Rohtak

Skills

    Client Servicing

    Social Media Marketing

    Search Engine Optimization (SEO)

    Media Buying

    Data-Driven Decision Making

    Google Ads

    Team Leadership

    Cross-Functional Coordination

    Google Analytics

    Keyword Research

Certification

Digital Marketing Program - Google

Timeline

Assistant Manager - Media

Interactive Avenues — IPG Media
08.2021 - 02.2023

Assistant Account Manager

AGL - Hakuhodo
04.2019 - 07.2021

Business Development Executive

SparxIT
04.2017 - 04.2019

Manager

Unipro — Girnarsoft

Bachelor’s degree in Computer Science -

Maharshi Dayanand University Rohtak

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Atul DevediAccount Manager - Digital