Atul Gupta

Sr. Business Analyst at Mphasis Limited for EMEA HP store, responsible for end-to-end project delivery from requirement gathering to product demo, collaborating with business and engineering teams, documenting high-level requirements with relevant technical and functional details in Confluence, and presenting user stories with possible use cases to technical architects in grooming sessions.

Worked on live product CMS, helped brands and sellers worldwide for multi-channel product listing, researched API-related integrations with CMS, documented new product/technical development and user manuals, oversaw a team of 3 developers to implement and integrate APIs that enabled the automation feature for product listing, performed functional testing, responsible for UATs and product release for clients, and coordinated with clients for requirement gathering and product demos.

Managed two projects - Buyer ISR and Lead Generation, led and facilitated discussions between different stakeholders, achieved prioritized timelines for successful delivery of the product, illustrated product strategies by transforming them into detailed BRD's to the development teams in an agile environment, made changes in lead generation form for operations team, helped to reduce AHT from 5 min per lead to 3 min per lead, and implemented auto-lead generation logic that helped to reduce average lead creation cost to 8Rs from 11Rs.

Worked on Relevancy project, responsible for gathering business requirements and preparing BRDs, communicated with Operation and Product teams, coordinated with DBA team to produce right DB changes, and stored procedures in the right manner, detecting and correcting the technical and operational process flaws.

Responsible for identifying customer problems and providing resolution through Freshdesk (CRM) support, monitoring data of fraud users using SQL queries, and analyzing and classifying the detractors and promoters (Buyer-NPS)