Atul Kumar Gautam
New Delhi,DL
Summary
Successful public relations professional with substantial experience developing and executing successful PR campaigns. Skilled at creating positive relationships with media, stakeholders and clients. Strategic and committed to staying responsive and proactive in dealing with crises. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Go-getter candidate eager to utilize analytical and research skills. Adept at event planning, media relations and social media management. Excellent communication skills with comprehensive understanding of communications industry.
Overview
9
9
years of professional experience
Work History
Assistant Manager - PR
The Reppro
03.2023 - Current
- Client Management: Cultivated and sustained strong client relationships,
- Aligned agency services with client goals and objectives, consistently exceeding expectations
- Media Relations: Developed and nurtured relationships with journalists, bloggers, and influencers
- Content Creation: Crafted and edited press releases, articles, and blog posts, ensuring alignment with client messaging and objectives
- Research and Trends: Maintained up-to-date industry knowledge, staying abreast of PR trends and best practices.
- Boosted media coverage for company events through effective press release distribution and media outreach.
- Built strong relationships with key journalists and influencers to maintain positive media coverage.
- Organized successful press conferences and media events that generated positive coverage for clients.
- Developed targeted media lists for each campaign to ensure relevant coverage from industry outlets.
- Increased brand awareness by creating unique story angles tailored to specific publications.
- Crafted compelling press materials, including press releases, media advisories, and fact sheets, to garner maximum exposure.
- Maintained an up-to-date database of media contacts to facilitate efficient outreach efforts.
- Enhanced brand reputation by developing and implementing strategic PR campaigns.
- Managed internal, external, and crisis communications.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
Senior Executive - PR & Events
Apeejay Oxford Bookstores
12.2019 - 03.2023
- Managed the social media presence for Oxford Bookstores and Cha Bar, coordinating with graphic designers for creative content
- Authored press releases, maintaining effective media relations, and executing successful promotional events
- Oversaw major events, including the Apeejay Kolkata Literary Festival
- Managed both offline and online events in Delhi and Noida.
- Monitored industry trends and competitor activities to identify potential opportunities for client growth or positioning adjustments.
- Built strong relationships with key industry influencers to expand network reach and secure positive endorsements.
- Coordinated successful event planning, including product launches, conferences, and community outreach initiatives.
- Managed budgets effectively while ensuring optimal resource allocation for projects within scope of work .
- Crafted persuasive op-eds and thought leadership pieces that positioned clients as subject matter experts in their industries.
- Developed compelling press releases and pitches that resulted in feature stories in targeted publications.
- Established strong relationships with journalists from various niche markets resulting in increased earned media placements for the organization .
- Generated comprehensive monthly reports highlighting PR successes, challenges faced, and recommendations for improvement .
- Communicated with media weekly to build relationships and optimize press coverage.
- Produced and distributed internal and external communications.
- Developed and promoted corporate brand, images and identity to media and public.
- Authored fresh and engaging press releases and prepared complete press kits.
- Managed editorial calendars and rescheduled PR events and meetings.
Event Coordinator
India Today
09.2018 - 11.2019
- Supervised and coordinated high-profile events, including the India Today Conclave, Sahitya Aajtak, Panchayat Aajtak, Agenda Aajtak, and India Today Mindrocks
- Collaborated across departments, ensuring seamless event execution and meticulous guest coordination
- Collaborated with cross-functional teams to ensure consistent branding across all event materials and communications channels.
- Coordinated schedules and timelines for events.
- Trained and supervised event staff to complete tasks on time.
- Developed detailed event reports, documenting all aspects of each event.
- Oversaw event registration process by collecting and tracking attendee information.
Senior Executive- Public Relations
Infinity Optimal Solutions Pvt. Ltd.
03.2015 - 09.2018
- Monitored industry trends and competitor activities to identify potential opportunities for client growth or positioning adjustments.
- Managed editorial calendars and rescheduled PR events and meetings.
- Authored fresh and engaging press releases and prepared complete press kits.
- Cultivated strong corporate image and identity with clear branding.
- Communicated with media weekly to build relationships and optimize press coverage.
Assistant Media Coordinator
AROH Foundation
01.2018 - 09.2018
- Managed the social media presence of AROH Foundation, highlighting CSR initiatives
- Authored impactful press releases and represented the foundation at seminars and events
- Authored compelling case stories and success stories to showcase CSR achievements.
- Increased social media presence through strategic content planning, scheduling, and community engagement initiatives.
- Built strong relationships with media partners to negotiate cost-effective ad placements and secure optimal coverage.
Education
Master’s in mass communication - Corporate Communication
University School of Mass Communication, IP University, Dwarka Campus
01.2014
B.A. (H) Journalism -
Maharaja Agrasen College, Delhi University
01.2012
Skills
- Content Creation Proficiency
- Media Relations Expertise
- Corporate Social Responsibility
- Press Release Writing
- Event Coordination Experience
- Editorial calendar management
- Pitching Story Ideas
- Adaptable to Industry Trends
- Competitor Research Capabilities
- Crisis Management
- Event Planning
- Story pitching
- Crafting responses
- Thought leadership
- Media Relations
- Social media coordination
- Brand Management
Timeline
Assistant Manager - PR
The Reppro
03.2023 - Current
Senior Executive - PR & Events
Apeejay Oxford Bookstores
12.2019 - 03.2023
Event Coordinator
India Today
09.2018 - 11.2019
Assistant Media Coordinator
AROH Foundation
01.2018 - 09.2018
Senior Executive- Public Relations
Infinity Optimal Solutions Pvt. Ltd.
03.2015 - 09.2018
Master’s in mass communication - Corporate Communication
University School of Mass Communication, IP University, Dwarka Campus
B.A. (H) Journalism -
Maharaja Agrasen College, Delhi University
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