Craig Cunningham

Dynamic and results-driven senior business leader with extensive experience in the FMCG sector, specializing in key account management, supply chain optimization, and strategic planning. Renowned for building and leading high-performing teams, large scale complex operations thus achieving and exceeding business KPI targets. Proficient in superior commercial planning, robust program management, and vendor relationship management. Proven track record of driving business growth through innovative strategies and operational efficiency. Expertise in leading products in regulated industries. Exceptional skills in budgeting, risk assessment, and cross-functional collaboration to deliver sustainable results. Adept at leveraging digital transformations & implementing cutting-edge logistics solutions to enhance service levels, reduce costs, and optimize carbon footprints across global markets. Instrumental in advancing business insights through data analytics and empowering teams with tools like Power-BI for real-time decision-making. Master of Commercial Law and a Bachelor’s in Business thus combining legal and business acumen to address complex challenges, ensuring alignment with organizational goals. Fluent in English and conversational in French (B1), committed to fostering innovation, operational excellence, and a culture of collaboration.

• Leadership & Team Development
• Successfully managed a team of60+ full-time employees (FTEs), fostering a high-performance culture and exceeding KPI targets.
• Optimized regional sales force structures in Queensland and Western Australia, driving volume and market share growth.
• Supply Chain Optimization & Sustainability
• Delivered a USD $35 million cost reduction in2024 through500+ productivity and sustainability projects across70+ markets.
• Championed robot automation, resulting in a $7.3 million savings at the Melbourne Distribution Centre.
• Conducted route-to-market and loss analysis studies to achieve significant cost and carbon reduction in key markets, including Korea, Brazil, and Germany.
• Strategic Business Planning
• Transformed commercial planning and trade engagement strategies, leveraging digital tools to boost market share and volume growth.
• Introduced digital-first projects, including reverse logistics and customer Masterfile Management, driving operational efficiency.
• Successfully redesigned the supply chain network to comply with new governmental licensing requirements for vaping products in Australia.
• Program & Project Management
• Directed secondary distribution operations for the ANZ region, managing contracts with major logistics partners like Linfox, Startrack, and Sea Road.
• Implemented logistics network redesigns using Coupa Llama soft, optimizing cost, carbon footprint, and service delivery in global markets.
• Commercial Success
• Oversaw key accounts with major clients such as Coles, Woolworths, BP, and Metcash, driving consistent volume and market share growth.
• Negotiated and managed3PL agreements, ensuring optimal KPI performance across warehousing and transport operations.
• Digital Transformation
• Advanced the use of PowerBI analytics, improving data-driven decision-making and business insights.
• Launched digital engagement platforms for retailers, significantly enhancing trade marketing and field coverage efficiency.
• Regulatory Compliance
• Developed and implemented new standard operating procedures (SOPs) to meet licensing requirements for regulated products.
• Navigated complex regulatory changes in multiple markets, ensuring compliance and operational continuity.