Atul Pandey
Digital Marketing Professional
Noida
Summary
Expert Digital Marketing Professional with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
7
7
years of professional experience
8
8
years of post-secondary education
Work History
Digital Marketing Specialist
Globalsync
Noida
08.2021 - Current
- Successfully lead and manage a dynamic team of digital marketing professionals, ensuring efficient project execution and client satisfaction
- Develop comprehensive digital marketing strategies tailored to individual client needs, resulting in increased brand awareness, lead generation, and revenue growth
- Plan and execute highly targeted online campaigns across various channels, including SEO, SEM, social media, and email marketing
- Expertly manage multiple client accounts simultaneously, fostering strong client relationships and delivering exceptional results
- Conduct in-depth market research and analysis to identify emerging trends and opportunities, enabling data-driven decision-making
- Continuously monitor and optimize campaign performance, leveraging analytics tools and metrics to maximize ROI
- Proactively collaborate with cross-functional teams, including creative, development, and analytics, to ensure seamless campaign execution and delivery
- Act as a primary point of contact for clients, providing regular updates, addressing inquiries, and managing expectations effectively.
Digital Marketing Specialist
Autovista Group - Excell Autovista and Loankaro
Navi Mumbai
08.2018 - 06.2021
- Spearheaded the end-to-end digital marketing activities
- Developed and executed effective SEO strategies, resulting in improved website rankings and increased organic traffic
- Managed and optimized social media accounts, fostering brand engagement and driving customer acquisition
- Implemented successful email marketing campaigns, resulting in enhanced customer retention and repeat business
- Created and executed targeted social media campaigns, increasing brand visibility and generating leads
- Utilized data-driven insights to identify and implement innovative strategies for lead generation and conversion optimization.
Digital Marketing Executive
Purplecow
Mumbai
11.2016 - 07.2018
- Successfully managed social media platforms, including Facebook, Instagram, and Twitter, for Purplecow
- Developed and implemented engaging social media content strategies, resulting in increased brand visibility and audience engagement
- Monitored social media analytics and utilized data-driven insights to optimize content performance and enhance audience targeting
- Collaborated with cross-functional teams to create visually appealing and compelling social media assets, driving brand recognition
- Assisted in the implementation of SEO strategies, optimizing website content and meta tags to improve organic search rankings
- Conducted keyword research and analysis to identify relevant keywords and phrases, contributing to enhanced website visibility
- Assisted in the creation of SEO-friendly content, including blog posts and website copy, to attract and engage target audiences
- Stayed updated with industry trends and best practices in social media management and SEO, proactively applying new techniques to improve results.
Education
MBA - Marketing
University of Mumbai
Thane 06.2019 - 05.2021
Bachelor of Engineering - Civil Engineering
RGPV
Bhopal 05.2010 - 05.2014
CBSE 12th Grade
DAV ACC Pubic School
Kymore 03.2009 - 05.2010
CBSE 10th Grade
DAV ACC Pubic School
Kymore 03.2008 - 05.2009
Skills
Digital Marketing Strategyundefined
Achievements and Awards
- Implemented a highly targeted PPC ad campaign that reduced cost per acquisition (CPA) by 40%
- Implemented website optimization techniques, resulting in a 20% increase in conversion rates
- Implemented SEO strategies that led to achieving a top ranking on Google for targeted keywords
- Successfully improved social media engagement by 60%, resulting in higher reach, increased brand visibility, and enhanced customer interaction.
- Revamped website design and user experience, leading to a 25% decrease in bounce rate and a 15% increase in average session duration, improving overall user engagement and conversion rates.
- Received Leadership Award
- Best Team of Quarter: Digital Marketing Team
Timeline
Digital Marketing Specialist
Globalsync
08.2021 - Current
MBA - Marketing
University of Mumbai
06.2019 - 05.2021
Digital Marketing Specialist
Autovista Group - Excell Autovista and Loankaro
08.2018 - 06.2021
Digital Marketing Executive
Purplecow
11.2016 - 07.2018
Bachelor of Engineering - Civil Engineering
RGPV
05.2010 - 05.2014
CBSE 12th Grade
DAV ACC Pubic School
03.2009 - 05.2010
CBSE 10th Grade
DAV ACC Pubic School
03.2008 - 05.2009
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