Atul Shrivastava
Mumbai
Summary
Results-driven Retail Account Manager with expertise in sales performance and market strategy. Proven ability to enhance distributor engagement and drive sales initiatives, leading to significant market expansion.
Overview
19
19
years of professional experience
Work History
Retail Account Manager
Cummins India Limited
Mumbai
01.2025 - Current
- Facilitate distributor performance to achieve primary and secondary sales targets, as per the business plan.
- Drive Cummins component care retail business through fleet partnerships and key account engagement.
- Enabled new product penetrations across retailers, mechanics, and fleet channels, supporting market expansion initiatives.
- Lead new mechanic and reborer onboarding, activations, and registrations to strengthen service channel coverage.
- Planned and executed BTL/ground-level activation campaigns across retailers, fleets, and mechanic touch points.
- Acted as the SPOC for field initiatives and supported the team as per assigned KPIs.
- Supported channel partners with inventory rotations, stock health improvements, and reduction of aging stock.
- Conducted product trainings, role-play sessions, and capability-building workshops for DSRs and MSRs.
Senior Training Manager
Tata Motors Limited
Pantnagar
08.2024 - 10.2024
- Conduct technical training for Tata Motors authorized workshops, dealers, and distributors at the pan-India level.
- Getting involved with the admin while preparing various reports and training calendars on a quarterly basis.
- Preparing the training aids to make the training effective.
- Developing and modifying the course content based on training participants' feedback.
- Discussed the topmost field concerns and their remedial process during every training session with the SLS team.
- Coordinate the Pantnagar plant quality and warranty team for understanding customer complaint analysis and product failure analysis.
Area Parts Manager
Tata Motors Limited
Surat
02.2020 - 07.2024
- Distributor primary and secondary sales responsibility.
- Beat plan adherence in terms of market visits.
- New mechanic appointments and activations as per assigned loyalty program SOP.
- Develop a new Tata Genuine Shoppe as per available opportunity.
- Work on distributor inventory health index & market collections management
Area Parts Manager
VE Commercial Vechiles Ltd
Indore
12.2014 - 02.2020
- Responsible for primary and secondary sales of distributors.
- Mechanic engagement & EGP shop avenues identifications.
- New retailers & mehanic appointments
Area Sales Manager
Rane Brake Lining Ltd
Indore
02.2013 - 12.2014
- Primary and secondary sales.
- Mechanics additions.
- Market campaigns / Van / Umbrella / Tent, etc.
- Field travel with the distributor team.
- Handling warranty-related customer grievances.
Assistant Manager
Kaande Anand Udyog
Mumbai
06.2007 - 01.2013
- I was responsible for inquiry generation until the order closure process.
Education
Bachelor of Engineering - Mechanical Engineering
Rajiv Gandhi Prodyogiki Vishvidalya
Bhopal06-2007
High School Diploma -
Ravindra Bal Mandir
Pichhore 07-2000
Skills
- Distributor management
- Retail sales strategy
- Product training
- Inventory management
- Market analysis
- Customer relationship management
Languages
English
Advanced (C1)
C1
Hindi
Native
Native
Gujrati
Beginner
A1
Marathi
Beginner
A1
Accomplishments
STAR AWARD FY 2023 - Consistent and growth-oriented performance - Tata Motors.
Timeline
Retail Account Manager
Cummins India Limited
01.2025 - Current
Senior Training Manager
Tata Motors Limited
08.2024 - 10.2024
Area Parts Manager
Tata Motors Limited
02.2020 - 07.2024
Area Parts Manager
VE Commercial Vechiles Ltd
12.2014 - 02.2020
Area Sales Manager
Rane Brake Lining Ltd
02.2013 - 12.2014
Assistant Manager
Kaande Anand Udyog
06.2007 - 01.2013
Bachelor of Engineering - Mechanical Engineering
Rajiv Gandhi Prodyogiki Vishvidalya
High School Diploma -
Ravindra Bal Mandir