Atul Singh
Manager Integrated Media Sales | CRM |
Thane
Summary
A result oriented Leader with experience of more than 10 years+ in managing Business Development functions encompassing Sales & Marketing, Client Servicing and Relationship Management. Experienced in increasing sales revenues, developing profitable and productive business relationships, coordinating with decision-makers and building a client agency base. Adept at handling sales and marketing operations to stimulate sales growth and realize organizational objectives. Communicative team leader possessing outstanding time management and documentation abilities as well as nurturing talent. Strategic leader in management field known for high productivity and efficient task completion along with conflict resolution.
Overview
15
15
years of professional experience
Work History
Manager ( Group Head ) –Ad Sales
Disney Star India Pvt Ltd.
Mumbai
12.2019 - Current
- Leading a team of motivated employees, ensuring high productivity, and excellent customer service.
- Responsible for generating and managing business, contributing to 65% of the revenue targets for the region. Offering multi-platform solutions (TV + Digital) to advertisers on big-ticket impact properties in the TN market.
- Keeping track of client spending, category performance, developments, and competition.
- Handling accounts from key sectors such as FMCG, automobile, BFSI, e-commerce, infrastructure, and retail.
- Generating and maintaining sales reports for sales strategy and revenue maximization. Facilitating team meetings on a weekly basis to foster collaboration and focus on strategic plans to achieve company objectives.
- Forecasting market spend patterns on a quarterly, as well as an annual basis, and tracking category spend movements.
- Liaising with the internal teams of various genre channels on the network campaign for the southern regional market.
- Partnering with the brand solutions to offer innovation-led solutions to clients.
- Analyzing market trends and competitor activities to inform business strategy.
- Establishing and monitoring KPIs to evaluate performance and identify areas for improvement for the team.
- Key Achievements - Driving the highest business contribution from the team (45% target achievement) on marquee impact properties in FY 24. Improving the client count and market share by almost 30% in FY 24 compared to LY for the territory.
Manager – Ad Sales
Viacom 18 Media Pvt. Ltd.
06.2016 - 12.2019
- Tapping the potential clients during the launch phase of the channel – Rishtey Cineplex
- Responsible for generating business and achieving revenue goals for the channel
- Keeping track of client spends, category performance and developments and competition
- Generating & maintaining sales reports for sales strategy & revenue maximization
- Key clients handled: J&J, Idea Cellular, GCPL, Castrol, Ultratech, M&M, Parle Products
- Key achievements: Increased the overall base of clients by 80% over Last year
- Converting non FTA client like Tata Motors on the channel through movie sponsorship
Assistant Manager – Ad Sales
Zee Entertainment Enterprises Ltd
06.2014 - 06.2016
- Responsible for generating business and achieving revenue goals for Zee Café & Zee Studio
- Keeping track of client spends, category performance and developments and competition
- Generating & maintaining sales reports for sales strategy & revenue maximization
- Pitching upcoming properties on the channels to relevant clients
- Key clients handled: P&G, Nissan, Apple, Vodafone, Fiat, Australia Tourism, J&J, Bisleri, Quickheal, Parle Agro, LIC, SBI, Mahindra 4 wheelers,Kotak Mahindra bank, etc
- Key achievements: Acquired new clients such as HDFC life Insurance, Fabindia, 360 degree solutions, Air India and managed to increase the spends & the ER from the existing set of clients
- Got LIC as a sponsor on board for Zcafe’s High Octane property - Look Who’s Talking S2
- Role : Brand Solutions – Zee Network & Zee Khana khazana
- Pitching ideas & concepts depending on the brand communication & integrating the ideas within the show content
- Pitching network level grids to the client for various in show integration options across the network
- Executing Mirri ads deal for the prospective clients (Digital in show integration of brands in the content post production of the show – Exclusive with Zee Network)
- Analyzing the show content on various channels across the network to propose in show integration ideas to the clients depending on the fitment from the programming team
- Key Achievements: Involved in the Godrej Masterbrand integration across the network
- Pitched vignette (non FCT) to Ponds to get them on board on Zee khana khazana
Executive-Sales & marketing
UshaKiron Movies Ltd. (Ramoji Group)
06.2010 - 06.2012
- Promoting Ramoji film city as a shooting destination to all producers & directors
- Preparing production packages depending on the requirement in terms of location, equipment for shoot, production crew size, transportation & accommodation within the film city as well as post production facilities
- Involving as a production designer on the prospective projects
- Preparing & negotiating on the budget
- Promoting Ramoji as a one stop solution for the all the shoot based requirements of the prospective client
- Liaising with Management representatives as well as prospective clients
- Key achievement: Involved in the planning, negotiation & execution of 45 days of ‘Krish 3’ shoot at Ramoji
- Converted the deal for 10 days shoot of ‘ Rockstar’ along with the construction of set at Ramoji
Education
Masters in Management Studies - Marketing
N.L Dalmia Institute of Management Studies
Mumbai06-2014
B.Sc. - Hotel & Hospitality administration
Institute of Hotel Management - Mumbai
Mumbai03-2010
Skills
- Leadership skills
- Client Relationship Management
- Sales & Marketing
- Creativity
- Business Development
- Self-Initiator
- Staff training and development
- Negotiation
- Customer relationship management (CRM)
- Decision-making
- Strategic planning
References
Available on request.
Hobbies and Interests
- Cricket
- Volleyball
- Travelling
Languages
- Marathi
- Hindi
- English
Personal Information
- Date of Birth: 01/05/89
- Gender: Male
- Nationality: Indian
- Marital Status: Single
Timeline
Manager ( Group Head ) –Ad Sales
Disney Star India Pvt Ltd.
12.2019 - Current
Manager – Ad Sales
Viacom 18 Media Pvt. Ltd.
06.2016 - 12.2019
Assistant Manager – Ad Sales
Zee Entertainment Enterprises Ltd
06.2014 - 06.2016
Executive-Sales & marketing
UshaKiron Movies Ltd. (Ramoji Group)
06.2010 - 06.2012
Masters in Management Studies - Marketing
N.L Dalmia Institute of Management Studies
B.Sc. - Hotel & Hospitality administration
Institute of Hotel Management - Mumbai
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