Atul Vinaik
Consultant Market Developmengt
New Delhi
Summary
A personable and strategic thinker with a strong ability to lead collaboratively and drive innovation. Possesses a comprehensive understanding of business development, digital marketing, and sales operations, combined with expertise in market research and competitor analysis. Proven track record in strategic planning, content management, and team coordination, ensuring consistent growth and operational efficiency. Capable of driving measurable business growth, optimizing sales strategies, and fostering a positive and high-performance organizational culture. Skilled in leveraging data-driven insights to improve decision-making and enhance customer satisfaction.
Overview
17
17
years of professional experience
2
2
Languages
Work History
Co-Partner
Media Hub Technologies
03.2020 - Current
- Content Research & Strategy Development: Conducted in-depth research to craft data-driven content strategies for websites and social media, identifying trends and optimizing engagement.
- Secured new client business through in-person consultations, demonstrating how tailored digital marketing strategies and researched content can enhance online presence and drive revenue through targeted lead generation and brand awareness initiatives.
- Demonstrated project management skills, successfully coordinating multiple projects simultaneously while maintaining high standards of quality and timeliness.
- Effective communicator, collaborating with cross-functional teams, stakeholders, and clients to understand requirements and deliver exceptional content solutions for websites and social media.
- Strong analytical skills to interpret data, generate insights, and make data-driven decisions for continuous content improvement and optimization across digital platforms.
- Expertise in On-Page SEO techniques, ensuring content is optimized for search engine visibility and ranking across websites and social media channels.
- Proficient in WordPress, utilizing its features to create and manage engaging, SEO-optimized, and user-friendly content for diverse audiences.
- Skilled SEO content writer, crafting compelling, keyword-rich content for websites and social media to enhance organic traffic, engagement, and conversions.
- Familiarity with tools like Ahrefs, SEMrush, and Google Analytics, analyzing website and social media performance, identifying content opportunities, and developing strategies to improve overall content impact.
- Well-versed in Google Search Console, using it to monitor website health, track keywords, and optimize content for better search engine results and social media visibility.
- Experienced in leading and managing a team of 30 content writers, ensuring high-quality content creation for websites and social media, adhering to deadlines, and promoting effective teamwork.
- Proven ability to drive content marketing initiatives, including content planning, ideation, creation, distribution, and performance analysis for both websites and social media platforms.
Community Manager (Sales and Development)
Microsoft
10.2014 - 03.2020
- Led a senior team overseeing the management and performance of over 70 SMR and LFR outlets across South Delhi, Gurgaon, Faridabad, and Rajasthan (Jaipur), driving business development, market expansion, and customer relationship initiatives.
- Was responsible for competitor research, particularly regarding Microsoft laptops, ensuring up-to-date insights on market trends and positioning. Following the research, we would update the Microsoft Head of Department (HOD) and draft an action plan as per the findings.
- Directed inventory management and stock monitoring at Microsoft outlets, ensuring alignment with sales objectives and profitability goals.
- Spearheaded training and development programs for retail sales teams on Microsoft products, including Windows 10, Office 2019/365, and Surface laptops, ensuring consistent knowledge and customer engagement.
- Supported the sales force by managing the update of product certifications on the Microsoft Expert Zone and provided coaching on rapport-building with customers.
- Managed marketing operations, overseeing project management, and driving key business objectives like sales volume, market share growth, and overall profitability.
- Collaborated with the Visual Merchandising team to optimize product displays, ensuring enhanced in-store visibility and sales performance.
- Led market analysis and development efforts, successfully managing channel partners and driving expansion into new markets.
- Drove continuous sales improvement by monitoring sell-in and sell-through performance, providing actionable insights to outlets for growth.
- Cultivated strong, long-lasting customer relationships through exceptional service, ensuring swift resolution of issues and high satisfaction levels.
- Developed post-training action plans to address emerging needs, enhancing employee skillsets and supporting business goals.
- Created a dynamic work environment that fostered development and high performance, providing training and guidance to team members and vendors.
- Possessed comprehensive understanding and expertise in business operations, spanning sales, team building, logistics, procurement, and execution.
- Conducted product and sales training for key vendors and collaborated closely with the sales team to optimize performance at underperforming outlets.
- Provided actionable feedback on retail performance, ensuring alignment with company standards and continuous improvement.
- Led seminars and training for Store Managers (SMs) and Regional Sales Managers (RSMs) on new product launches, ensuring effective communication and adoption of new offerings.
Demonstration Specialist
Bose Corporation India Pvt. Ltd.
12.2011 - 10.2014
- Spearheaded the sales of Bose products at retail outlets by delivering exceptional customer service and showcasing the latest features and benefits through engaging demonstrations, effectively driving product awareness and sales.
- Conducted comprehensive monthly stock audits for third-party vendors, promptly identifying and resolving any discrepancies to maintain inventory accuracy.
- Managed back-office operations, overseeing inventory control and streamlining sales-related tasks to ensure operational efficiency.
- Developed and maintained strong relationships with channel partners, conducted in-depth market analysis, and actively contributed to strategic market expansion initiatives.
- Delivered advanced product training to retail trainees and demonstrators, ensuring comprehensive product knowledge and enhancing customer engagement.
- Collaborated closely with the Store Manager to support retail sales, implement promotions, and ensure smooth execution of all store-related activities, optimizing overall performance.
Customer Account Officer
Dish TV India Pvt. Ltd.
08.2010 - 03.2011
- Addressed and rectified billing discrepancies for all set-top boxes installed across India, ensuring accurate and timely invoicing.
- Managed and resolved complex queries from high-net-worth individual (HNI) customers, providing exceptional customer service and personalized support.
- Coordinated with the accounts department to facilitate the resolution of outstanding payments, ensuring prompt settlement of customer dues.
- Maintained and updated daily reports on payment transfers, utilizing Microsoft Excel to rectify voucher (VC) numbers and ensure data integrity.
Contact Associate
Serco Group
08.2007 - 08.2008
- Managed inbound calls from HP Heads of Department (HODs) related to cab bookings, ensuring efficient and timely service.
- Coordinated with local vendors across India to guarantee punctual delivery of services, maintaining high standards of service quality.
- Collected and analyzed feedback from HP HODs to ensure uninterrupted service and zero downtime.
- Addressed and resolved customer grievances, providing prompt and effective solutions to ensure customer satisfaction.
Education
Bachelor of Commerce - Commerce
Delhi University
New Delhi, India 04.2001 -
Skills
- Sales Operations Management
- Team Leadership & Optimization
- Competitor Research & Insights
- Retail Team Training
- On-Page SEO Expertise
- WordPress & Content Management
- Data-Driven Decision Making
- Content Research & Strategy
Timeline
Co-Partner
Media Hub Technologies
03.2020 - Current
Community Manager (Sales and Development)
Microsoft
10.2014 - 03.2020
Demonstration Specialist
Bose Corporation India Pvt. Ltd.
12.2011 - 10.2014
Customer Account Officer
Dish TV India Pvt. Ltd.
08.2010 - 03.2011
Contact Associate
Serco Group
08.2007 - 08.2008
Bachelor of Commerce - Commerce
Delhi University
04.2001 -
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