Atul Yadav
Marketing Professional
Gurgaon
Summary
Demonstrated proficiency with over 14 years of experience in insurance sales aggregation management and media sales, consistently enhancing sales performance across various industries.
Overview
17
17
years of professional experience
Work History
Deputy Vice President & National Relationship Manager
Pramerica Life Insurance Ltd
12.2023 - Current
- Responsible for Channel Management from Strategy to Sales, with holistic approach that includes Technology, Under Writing, partner Onboarding and Business
- Manage End to End Integration for New Partners for existing and new product launch.
- Execute the agreements for Onboarding and Business Commitments from Brokers, CA’s and IMF’
- Achievements:
- Onboarded 20+ Brokers, 6+ CA’s and 5+ IMF’s to reach a monthly run rate from 50 lacs to 7.5 Cr
- Active Participant in analyzing the exiting journey for better customer experience.
- Introduced Insta Issuance to reduce the TAT for Policy Issuance for Customers basis CIBIL and ckyc
Associate Vice President – Online Distribution Sales
CanaraHSBC Life Insurance Ltd
11.2021 - 11.2023
- Responsible to drive business from Insurance Broking Partners like- PB D2C /PB Partners, Renew-buy, Insurance Dekho, Phone Pe, Paytm
- Manage training, Business Plan, End to End Integration for new products/existing products.
- Responsible for complete on- boarding of new partnerships, Commission Management, Hiring etc.
- Achievements:
- Onboarded 15+New Partnership to scale the business from 10 Cr in FY 20-21 to 100 Cr + in FY 22-23
- Achieved 300% of the sales target in Year 22-23, from existing and new partnership.
- Converted PB Partners from Nowhere to 50 Cr+ in FY 22-23
- Second Major contribution approx. 20 Cr+ Reached from Renewbuy, Insurance Dekho, SMC Insurance and Probus Insurance
Senior Manager – Online Distribution Sales
BhartiAxa Life Insurance Ltd
08.2019 - 10.2021
- Enhancing sales with Digital Partners like Policy Bazaar, Easy Policy, Cover fox, Paytm etc
- Responsible for training the agents, Team Leaders, R&R for better market share of BhartiAxa products
- Manage Partners Commercials along with Finance, Supervise Operational & Transactional issues
- Strengthen post Login Process to improve issuance and provide confidence to sales and service to partners
- Achievements:
- Handled the Policy Bazaar relation and launched new products along with their team
- Part of the team that designed the draft for launching the new term plan and ULIP.
- Achieved more than 200 % of the sales target in Year 20-21 Target (Target 10 Cr/Achieved 35)
Manager – New Initiatives
DHFL Pramerica Life Insurance Ltd
03.2017 - 11.2018
- Responsible for the Presentation in School/Corporates for Behtar India Campaign
- Responsible for training on products for agents, employees of empaneled Corporate,MCG
- Involved in marketing activities with NDTV in the first year and Republic TV in second year.
- Achievements:
- Completely involved in the fully functional website www.behtarindia.in to enhance Business
- Handled the portfolio of 2 Cr with School/Corporates and Individuals.
Deputy Manager
HT Media Ltd
05.2014 - 03.2017
- Responsible for team target and motivating the members to generate revenue.
- Training and monitoring performance of Assistant Managers, Sales executives, Management Trainee
- Play key role in Recruitment and Marketing solution which include:
- O Sponsors for HT-Shine HR Conclaves for All India and CSR events
- O Recruitment/technology solutions for the top corporates with the job portal –Shine.com
- O Responsible for the print on the career page of Hindustan Times
- O B2B Sales that includes online space selling for the website/Print
- Achievements:
- Won various sponsorship deals for HT-Shine HR Conclaves and HT Leadership Summit
- Acquired few Facebook Content, Spam and Reputation Management clients
- Successfully crafted Recruitment/Marketing solutions to the top corporate
Medical Business Associate Grade II
GlaxoSmithKline Pharmaceuticals, India
09.2009 - 10.2011
- Arranged web conferencing and on-site meetings to enhance customers’ knowledge.
- Handled Key account management for the Cardiac Hospitals across the region with sole focus on Heart consultants and pharmacists.
- Planned monthly activities to achieve sales budget with the team; carried out customer satisfaction campaign every month.
- Achievements
- Achieved 100% of the Sales target every month from Sept’09-Oct’11
- Promoted in January 2011 as Medical Business Associate Grade-II for achieving sales target.
- Won Best Performance Award, 2011 for successfully creating niche for Augmentin (Antibiotic)
Education
MBA - Marketing
University of Northampton
UK01.2013
B. Tech - Biotechnology
Amity University
Lucknow01.2009
12th - undefined
City Montessori School
Lucknow01.2004
Skills
cutting-edge development
Digital sales strategies
Leadership skills
Leadership skills
References
Reference: Available on request
Timeline
Deputy Vice President & National Relationship Manager
Pramerica Life Insurance Ltd
12.2023 - Current
Associate Vice President – Online Distribution Sales
CanaraHSBC Life Insurance Ltd
11.2021 - 11.2023
Senior Manager – Online Distribution Sales
BhartiAxa Life Insurance Ltd
08.2019 - 10.2021
Manager – New Initiatives
DHFL Pramerica Life Insurance Ltd
03.2017 - 11.2018
Deputy Manager
HT Media Ltd
05.2014 - 03.2017
Medical Business Associate Grade II
GlaxoSmithKline Pharmaceuticals, India
09.2009 - 10.2011
12th - undefined
City Montessori School
B. Tech - Biotechnology
Amity University
MBA - Marketing
University of Northampton