Atul Kr Dhanraj
Area Sales Manager
Delhi
Summary
Dedicated management professional possessing knowledge of the sales cycle process, negotiating deals with clients, increasing client bases through cold-calling and leading teams throughout the sales process.
Overview
10
10
years of professional experience
1
1
Language
Work History
Area Sales Manager
Berger Paints India Limited
04.2023 - Current
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
Assistant Area Manager
Berger Paints India Limited
04.2020 - 03.2023
- Streamlined operations for improved efficiency with the implementation of new management strategies.
- Assisted in developing long-term strategic plans for organizational growth within the assigned region while adhering to budgetary constraints.
- Collaborated with other Area Managers to share best practices and optimize overall company performance.
- Fostered a positive work environment through open communication channels between employees at all levels of the organization.
- Managed budgets and financial reports to ensure profitability, identifying areas for improvement and cost-saving measures.
Senior Sales Officer
Berger Paints India Limited
04.2018 - 03.2020
- Delivered compelling proposals that clearly communicated the value proposition of products or services offered to prospective customers.
- Mentored junior sales team members, sharing best practices for prospecting, negotiation, and closing techniques.
- Expanded market presence with strategic networking at industry events and conferences.
- Streamlined the sales process, implementing CRM systems to effectively track leads, opportunities, and client interactions.
- Regularly attended training sessions and professional development workshops to refine skills and stay current with best practices in the field.
Sales Officer
Berger Paints India Limited
09.2016 - 03.2018
- Participated in regional sales meetings, sharing insights with colleagues and fostering teamwork across departments.
- Collaborated with marketing team to develop promotional materials to boost product visibility.
- Designed incentive programs for sales staff that motivated them to achieve their targets consistently.
- Attended industry events to network with potential clients and stay informed of market developments.
- Established long-lasting partnerships with key accounts through regular communication and tailored solutions.
- Provided exceptional pre-and post-sales support, ensuring client satisfaction at all stages of the process.
Senior Marketing Executive
Acro Paints India Limited
07.2015 - 09.2016
- Led a cross-functional team for the successful launch of new products, resulting in increased market share.
- Collaborated with creative teams to develop eye-catching marketing materials that resonated with target audiences and drove brand recognition.
- Cultivated strong relationships with key clients, resulting in repeat business and long-term loyalty.
- Optimized email marketing campaigns for higher open rates, click-through rates, and conversions.
- Streamlined internal communications processes, improving collaboration and efficiency within the marketing department.
Marketing Executive
Ozone Overseas Private Limited
12.2013 - 06.2015
- Crafted compelling press releases leading to increased media coverage and public interest in company news stories.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.
- Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
- Implemented robust analytics tools to monitor campaign performance and make data-driven decisions on future initiatives.
Education
MBA - Sales And Marketing
Netaji Subhash Institute of Management Sciences
New Delhi, India 04.2001 -
B.COM - Accounting
Lucknow Christian College
Lucknow 04.2001 -
12th Class - Ecommerce
K.D.K.V.M
Renukoot, Sonebhadra,UP 04.2001 -
10th Class - Commerce
K.D.K.V.M
Renukoot, Sonebhadra,UP 04.2001 -
Skills
Contract Negotiation
Pipeline Management
Territory Management
Sales team supervision
New Account Development
Relationship Building
Timeline
Area Sales Manager
Berger Paints India Limited
04.2023 - Current
Assistant Area Manager
Berger Paints India Limited
04.2020 - 03.2023
Senior Sales Officer
Berger Paints India Limited
04.2018 - 03.2020
Sales Officer
Berger Paints India Limited
09.2016 - 03.2018
Senior Marketing Executive
Acro Paints India Limited
07.2015 - 09.2016
Marketing Executive
Ozone Overseas Private Limited
12.2013 - 06.2015
MBA - Sales And Marketing
Netaji Subhash Institute of Management Sciences
04.2001 -
B.COM - Accounting
Lucknow Christian College
04.2001 -
12th Class - Ecommerce
K.D.K.V.M
04.2001 -
10th Class - Commerce
K.D.K.V.M
04.2001 -