Atul Kr Dhanraj
Area Sales Manager
Delhi
Summary
Dedicated management professional possessing knowledge of the sales cycle process, negotiating deals with clients, increasing client bases through cold-calling and leading teams throughout the sales process.
Overview
10
10
years of professional experience
1
1
Language
Work History
Area Sales Manager
Berger Paints India Limited
2023.04 - Current
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
Assistant Area Manager
Berger Paints India Limited
2020.04 - 2023.03
- Streamlined operations for improved efficiency with the implementation of new management strategies.
- Assisted in developing long-term strategic plans for organizational growth within the assigned region while adhering to budgetary constraints.
- Collaborated with other Area Managers to share best practices and optimize overall company performance.
- Fostered a positive work environment through open communication channels between employees at all levels of the organization.
- Managed budgets and financial reports to ensure profitability, identifying areas for improvement and cost-saving measures.
Senior Sales Officer
Berger Paints India Limited
2018.04 - 2020.03
- Delivered compelling proposals that clearly communicated the value proposition of products or services offered to prospective customers.
- Mentored junior sales team members, sharing best practices for prospecting, negotiation, and closing techniques.
- Expanded market presence with strategic networking at industry events and conferences.
- Streamlined the sales process, implementing CRM systems to effectively track leads, opportunities, and client interactions.
- Regularly attended training sessions and professional development workshops to refine skills and stay current with best practices in the field.
Sales Officer
Berger Paints India Limited
2016.09 - 2018.03
- Participated in regional sales meetings, sharing insights with colleagues and fostering teamwork across departments.
- Collaborated with marketing team to develop promotional materials to boost product visibility.
- Designed incentive programs for sales staff that motivated them to achieve their targets consistently.
- Attended industry events to network with potential clients and stay informed of market developments.
- Established long-lasting partnerships with key accounts through regular communication and tailored solutions.
- Provided exceptional pre-and post-sales support, ensuring client satisfaction at all stages of the process.
Senior Marketing Executive
Acro Paints India Limited
2015.07 - 2016.09
- Led a cross-functional team for the successful launch of new products, resulting in increased market share.
- Collaborated with creative teams to develop eye-catching marketing materials that resonated with target audiences and drove brand recognition.
- Cultivated strong relationships with key clients, resulting in repeat business and long-term loyalty.
- Optimized email marketing campaigns for higher open rates, click-through rates, and conversions.
- Streamlined internal communications processes, improving collaboration and efficiency within the marketing department.
Marketing Executive
Ozone Overseas Private Limited
2013.12 - 2015.06
- Crafted compelling press releases leading to increased media coverage and public interest in company news stories.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.
- Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
- Implemented robust analytics tools to monitor campaign performance and make data-driven decisions on future initiatives.
Education
MBA - Sales And Marketing
Netaji Subhash Institute of Management Sciences
New Delhi, India 2001.04 -
B.COM - Accounting
Lucknow Christian College
Lucknow 2001.04 -
12th Class - Ecommerce
K.D.K.V.M
Renukoot, Sonebhadra,UP 2001.04 -
10th Class - Commerce
K.D.K.V.M
Renukoot, Sonebhadra,UP 2001.04 -
Skills
Timeline
Area Sales Manager
Berger Paints India Limited
2023.04 - Current
Assistant Area Manager
Berger Paints India Limited
2020.04 - 2023.03
Senior Sales Officer
Berger Paints India Limited
2018.04 - 2020.03
Sales Officer
Berger Paints India Limited
2016.09 - 2018.03
Senior Marketing Executive
Acro Paints India Limited
2015.07 - 2016.09
Marketing Executive
Ozone Overseas Private Limited
2013.12 - 2015.06
MBA - Sales And Marketing
Netaji Subhash Institute of Management Sciences
2001.04 -
B.COM - Accounting
Lucknow Christian College
2001.04 -
12th Class - Ecommerce
K.D.K.V.M
2001.04 -
10th Class - Commerce
K.D.K.V.M
2001.04 -
Similar Profiles
Mayank PareekMayank Pareek
Sap Hana Module User, Oracle ERP User at Adarsh Marketing, Asian Paints Limited ,Berger Paints India Limited, JSW Paints Private LimitedSap Hana Module User, Oracle ERP User at Adarsh Marketing, Asian Paints Limited ,Berger Paints India Limited, JSW Paints Private Limited
DINESH PURIDINESH PURI
Senior Sales Officer at BERGER PAINTS INDIA LIMITEDSenior Sales Officer at BERGER PAINTS INDIA LIMITED
DEBDAS PRADHANDEBDAS PRADHAN
Assistant Manager at Berger Paints India LimitedAssistant Manager at Berger Paints India Limited