Atul Kumar Bhardwaj

· Plan and execute all aspects of digital marketing, including Social media Marketing, SEO/SEM, marketing database, email, video ads, search and display advertising campaigns.

· Develop and execute the strategies for promotion of events, different products, professional courses, webinars and Videos in Target Locations.

· Responsible for Channel Partners office branding and their local promotions in his/her area.

· Plan and execute different events, seminars and webinars in different locations every month.

· Responsible for Lead generation for various events,

Franchise sales, Professional courses and other products through different Digital marketing platforms, i.e. Google Adwords, Bing and social media promotion.

· Defining the Organization’s Marketing Goals

with CMO and Group Managers. Coordination with Technical Managers, Sales Representatives, RTC Team(24x7 Real Time Chat), Web Designers & Developers to ensure the proper implementation of the Digital Marketing Strategy.

· Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.

· Identify trends and insights, and optimize spend and performance based on the insights.

· Communication to team and management on project development, timeline, and results.

· Promote company's product & services in the digital space and acquire leads.

· Optimize company pages with each social media platform to increase the company's social content visibility.

· Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.

· Manage the expense and budget of campaigns, and estimate monthly costs.

· Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.

· Discussed SEO needs and optimized strategies for short- and long-term campaigns.

· Analyzed competitor pages to locate backlink and keyword opportunities.

· Provided weekly updates on digital marketing campaigns to management, discussing strategic initiatives and methods for improvement.

· Managed team of 4 direct reports engaged in ongoing product optimization, account management and ad placement on company website.

Hand on experience on Tools: SEMRush, SimilarWeb, Lucky Orange, Google Data Studio, Microsoft CRM, Google Adwords, Google Analytics, Webmaster, etc.

· Plan and execute all aspects of digital marketing, including Social media Marketing, SEO/SEM, marketing database, email, and display advertising campaigns.

· Develop and execute the strategies for promotion of professional courses, webinars and Videos in United States.

· Responsible for Lead generation for various professional courses through Google Adwords, Bing and social media promotion.

· Defining the Organization’s Digital Marketing Goals with CMO and Group Managers. Coordination with Global Technical Managers, Sales Representatives.

in US, Sales Teams in India, RTC Team(24x7 Real Time Chat), Web Designers & Developers to ensure the proper implementation of the Digital Marketing Strategy.

· Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.

· Identify trends and insights, and optimize spend and performance based on the insights.

· Communication to team and management on project development, timeline, and results.

· Promote company's product & services in the digital space and acquire leads.

Optimize company pages with each social media platform to increase the company's social content visibility.

· Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.

· Manage the expense and budget of campaigns, and estimate monthly costs.

· Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.

· Discussed SEO needs and optimized strategies for short- and long-term campaigns.

· Analyzed competitor pages to locate backlink and keyword opportunities.

· Provided weekly updates on digital marketing campaigns to management, discussing strategic initiatives and methods for improvement.

· Managed team of 4 direct reports engaged in ongoing product optimization, account management and ad placement on company website.

· Design and manage the strategy and execution for digital marketing campaigns across multiple channels including SMM, SEO, mobile, and paid social to generate the leads for Franchise Sales.

· Defining the Organization’s Digital Marketing Goals with CEO and Senior Managements.

· Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software.

· Manage the creation of relevant and engaging digital content for publishing onto various digital platforms.

· Manage digital advertising campaigns (SEM, Display, Social, Video promotion).

· Set up conversion, pixel, and event tracking on the website and across various digital platforms.

· Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.

· Analyze digital marketing analytics reports and share insights with the team to develop optimization plans.

· Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.

· Creating media plan & helping BD team in their pitches in acquiring new business.

· Build our global digital marketing roadmap by planning, developing, implementing and managing the overall digital marketing strategy.

· Build, lead and manage the inbound marketing campaigns

· Managing, guiding and training of the digital marketing team and motivate them to achieve their goals.

· Manage all digital marketing channels to ensure brand consistency.

· Measure ROI and KPIs and prepare and manage our global digital marketing budget

· Oversee our social media accounts

· Manage and improve online content, considering SEO and Google Analytics

· Liaise with product owners and product marketing managers, creative and sales to increase client satisfaction through cohesive strategies

· Monitor competition and provide ideas to stand out Stay up-to-date with digital technology developments

· Built, implemented and updated effective SEO strategies.

· Creation, Implementation & Management of Organization’s PPC campaigns on Google AdWords and Bing Ads and Display Marketing Campaigns on Google Display Network across the Globe.

· Strategic implementation of Recruitment Campaigns on Google Search & Google Display Network for hiring new talent for current job openings at Koenig Solutions.

· Extensive Split Testing, A/B Testing of Ad Copies to achieve High Click Through Rates (CTR) and High Conversion Rates.

· Creating RLSA (Re-marketing Lists for Search Ads) Campaigns re-targeting website visitors on Google Search Network

· Produced and submitted weekly reports outlining progress against KPI objectives.

· Keyword research to guide content teams.

· Check technical SEO issues and recommend fixes.

· Optimize website content, landing pages and paid search copy.

· Collect data and report on traffic, rankings and other SEO aspects.

· Competitor Analysis and XML Sitemap Creation & Analysis.

· Maintained knowledge of current market trends and algorithm updates of top search engines.

· Utilized search engine optimization and emphasized importance of link building.

· Conducting on-site and off-site analysis of the clients' SEO competitors.

· Using programs such as Google Analytics to compile regular performance reports.

· Assisting the content team in the creation of high quality, informative SEO content.

· The creation of on-site and off-site SEO strategies for clients in various industries.

· Carrying out detailed keyword research according to the latest keyword strategies.

· Paying particular attention to any significant Google algorithmic changes