Atulya Shivam Pandey

Performance Marketing and Digital Advertising Specialist with over 6 years of experience driving growth through Google Ads and Meta Ads. Proven track record of reducing customer acquisition costs and scaling eCommerce brands profitably. Expertise in optimizing return on ad spend (ROAS) and cost per acquisition (CPA) while implementing full-funnel marketing strategies for international brands. Proficient in analytics tools, feed management, SEO fundamentals, and conversion tracking.

• Google Ads Search Certification
• AI-Powered Performance Ads Certification
• Google Ads Search Professional Certification

1. Digital Marketing Strategy for E-commerce Business, Developed and executed a comprehensive digital marketing strategy for an e-commerce start-up, aimed at increasing online visibility and driving customer acquisition., Conducted in-depth market research and competitor analysis to identify target audiences, key trends, and opportunities for growth., Managed a multi-channel marketing campaign, including Google Ads, Facebook Ads, and content marketing, leading to a 27% increase in traffic and 15% growth in conversions., Analysed campaign performance using Google Analytics, identifying insights to optimize the campaign and reduce customer acquisition costs by 12%., Presented a detailed report with actionable recommendations to the stakeholders for ongoing marketing efforts., 

2. Business Intelligence Dashboard for Marketing Analytics, Designed and developed a business intelligence dashboard using tools like Tableau and Power BI to track key marketing performance indicators (KPIs)., Integrated data from multiple sources, including Google Analytics, social media platforms, and CRM systems, to provide real-time insights on campaign performance., Created visualizations and reports to help marketing teams make data-driven decisions, improving overall campaign efficiency by 7%., Demonstrated the use of predictive analytics to forecast marketing trends, allowing better allocation of marketing budgets and resources., Presented findings to faculty and peers, showcasing the value of data-driven decision-making in optimizing digital marketing strategies.

Presented seminar on Agile System Project Management in Banking Industry organized in Brunel University London Served as Organizing Coordinator for 2 days National Conference on “Spin Conference on Signal Processing and Integrated Networks” Volunteered and donated blood for Apollo Hospitals, Delhi Volunteered with AIIMS Delhi Hospital for 6 months

• Right to Work: Yes, I have full right to work in the UK.
• Availability: Hybrid/On-site roles across London & surrounding regions