Summary
Overview
Work History
Education
Skills
Timeline
Generic

Avani Gupta

Bangalore

Summary

Results-driven professional with experience in channel creation, sales growth, and retention strategies. Skilled to manage projects effectively while collaborating with diverse teams and vendors. Capable in problem-solving and optimizing performance through the development of customer-centric processes, contributing significantly to organizational success. Committed to continuous learning and professional development within a dynamic work environment.

Overview

21
21
years of professional experience

Work History

Producer & Aggregator of Products

Personal care/Home care
Bangalore
11.2017 - 07.2023
  • Created a small bouquet of basic skincare products catering to the most common issues. Deep understanding of common problems through regular interaction and feedback from users.
  • I conducted workshops and participated in an exhibition to educate people about safe products for skin care. Also, spread awareness of the chemical content in body care products through interactive label-reading workshops and practical demonstrations of simple DIY non-toxic alternatives.

New Channel Sales, Customer Insights

Purna Organics ( Startup)
Bangalore
07.2016 - 10.2017
  • Develop SEO-optimized content and manage listings for 200 organic gardening products across major e-commerce platforms.
  • Oversee social media, blog content, and marketing, engage with customers to boost sales.

New Channel Sales, Customer Insights

GreenTech Life(Social Startup)
Bangalore
10.2015 - 05.2016
  • List composting bins and modular gardens on e-commerce platforms, engage customers for better placement, conduct demos and workshops, expand distribution, handle institutional sales, and optimize procurement and online listing.

Customer Retentions

Telecom (Airtel, Reliance)
Hyderabad
11.2004 - 07.2009
  • KPIs were to control customer churn for AP Circle's postpaid base.
  • Collect and segregate billing data, implement best practices, and oversee processes for high unbilled amounts, payment issues, and more.
  • Managed two call centres with 80 seats, 30+ associates, and a few collection agencies.
  • Observed complaint trajectories, proposed corrective actions, and deployed anticipatory steps such as DND and renewal reminders to decrease customer attrition.

Channel Sales & Marketing Communications

TVS Electronics
Chennai, Mumbai
06.2002 - 11.2004
  • Implemented an integrated marketing plan for dealer appointments, market development, and sales promotions to boost leads in Mumbai, Maharashtra, and Gujarat.
  • Established a third-line distribution channel for consumables in Mumbai, and increased market share from 16% to 22% in Q4, 2003.
  • Completed a brand standardization program and channel communication as a trainee.

Education

MBA (PGDRM) -

Narsee Monjee Institute of Management Studies
Mumbai
04.2002

B.Com. (Hons.) -

Indian Institute of Management Studies
Hyderabad
04.2000

Diploma in Sustainability Studies -

Bhoomi College
Bangalore
04.2018

Skills

  • Development of Customer Processes
  • Client Retention Strategies
  • Quality Audit
  • Channel creation and sales
  • Demos, workshops, and event participation
  • Data handling, analysis, and reporting
  • Vendor Relationship Management

Timeline

Producer & Aggregator of Products

Personal care/Home care
11.2017 - 07.2023

New Channel Sales, Customer Insights

Purna Organics ( Startup)
07.2016 - 10.2017

New Channel Sales, Customer Insights

GreenTech Life(Social Startup)
10.2015 - 05.2016

Customer Retentions

Telecom (Airtel, Reliance)
11.2004 - 07.2009

Channel Sales & Marketing Communications

TVS Electronics
06.2002 - 11.2004

MBA (PGDRM) -

Narsee Monjee Institute of Management Studies

B.Com. (Hons.) -

Indian Institute of Management Studies

Diploma in Sustainability Studies -

Bhoomi College
Avani Gupta