Avantika Chopra
New Delhi
Summary
Content Marketing Manager (promotion in progress) with over nine years of experience in journalism, digital media, and content marketing. Proven expertise in crafting persuasive business communication, driving brand storytelling, and leading marketing campaigns that enhance engagement and conversion. Skilled in developing sales enablement collateral, internal communications, and data-driven content strategies. Adept at cross-functional collaboration with marketing, design, and sales teams to deliver impactful results.
Overview
12
12
years of professional experience
Work History
Associate Editor
Cyble – The Cyber Express
07.2022 - Current
- Spearheaded content marketing initiatives including ad campaigns, email newsletters, and sales enablement materials tailored for senior client stakeholders.
- Crafted persuasive business communication (internal comms, pitch decks, client-facing collateral) that improved engagement and supported sales conversions.
- Collaborated with design, sales, and product teams to develop RM flyers, FAQs, and marketing materials highlighting product features and use cases.
- Introduced editorial and marketing workflows, streamlining delivery under tight deadlines while maintaining high quality.
- Utilized SEO tools and analytics to track campaign performance, optimize strategies, and boost audience reach and engagement.
- Expanded scope from editorial leadership to content marketing, directly enhancing brand visibility and client engagement.
Senior Content Writer & Copy Editor
Times Internet / India Times
11.2021 - 03.2022
- Delivered high-quality content under tight deadlines, ensuring alignment with brand and stakeholder objectives.
- Created engaging content to capture trending topics, expanding readership and digital presence.
- Partnered with design teams to optimize layout and content hierarchy for maximum impact.
Senior Sub-Editor
The Indian Express
01.2017 - 01.2021
- Authored compelling features and stories, including interviews with entrepreneurs and industry leaders.
- Directed social media strategy for the Trends Desk, significantly increasing engagement.
- Conceptualized and launched the 'Trends' page, boosting readership and digital footprint.
- Produced multimedia-rich content integrating videos and podcasts for diversified storytelling.
Fashion Content Writer
Koovs.com
01.2014 - 01.2015
- Produced over 30 product descriptions daily, ensuring consistency with brand voice and customer relevance.
- Managed go-live processes for fashion content, maintaining accuracy and timeliness.
Education
Post Graduate Diploma - Print Journalism
Asian College of Journalism
Chennai01.2017
Bachelor of Design -
National Institute of Fashion Technology
New Delhi01.2014
Skills
- Content development and editing
- Strategic content planning
- Business communication and marketing copywriting
- SEO & content performance analytics
- Email campaigns and newsletters
- Social media strategy and audience engagement
- Sales enablement collateral (pitch decks, flyers, FAQs)
- Team leadership and workflow management
Timeline
Associate Editor
Cyble – The Cyber Express
07.2022 - Current
Senior Content Writer & Copy Editor
Times Internet / India Times
11.2021 - 03.2022
Senior Sub-Editor
The Indian Express
01.2017 - 01.2021
Fashion Content Writer
Koovs.com
01.2014 - 01.2015
Post Graduate Diploma - Print Journalism
Asian College of Journalism
Bachelor of Design -
National Institute of Fashion Technology
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