AVANTIKA RANI
Summary
Data driven marketing professional with experience in executing integrated marketing campaigns, managing enterprise level social media initiatives, and supporting go to market product launches. Demonstrated capability in enhancing brand visibility, strengthening audience engagement, and driving market growth through analytics-led marketing strategies, structured execution, and cross-functional collaboration.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Summer Intern
Delhivery
05.2025 - 07.2025
- Spearheaded the market entry strategy for Delhivery Local 16+ cluster mapping models and identifying 12+ high-potential launch zones to maximize early brand visibility.
- Designed and executed geo targeted activation initiatives to amplify brand awareness and strengthen community presence across key neighborhoods in Mumbai.
- Led partner onboarding and launch promotions for 85+ vendors and 120+ delivery partners, building a strong supply-side network and reinforcing brand credibility at launch.
- Leveraged insights from over 7,600 customer and operational data points to refine audience targeting, optimize campaign planning, and improve engagement effectiveness.
- Partnered with marketing, strategy, and operations teams to craft go-to-market campaigns and pricing communication strategies that accelerated adoption and market penetration.
Product Marketing Intern
FIBO India
01.2023 - 04.2023
- Led FIBO India's market expansion through marketing campaigns, resulting into 26% increase into product visibility.
- Developed and delivered persuasive sales pitches to over 54 potential partners. Securing 14+ new distribution channels.
- Gained hands-on experience in market analysis, marketing and relationship building, contributing to 3000+ product sales.
- Conducted data driven market analysis, gaining experience in understanding market dynamics and identifying growth opportunities.
- Drove product marketing through targeted campaigns, led to product reach and market penetration.
Social Media Marketing Intern
Pledge a Smile Foundation
08.2022 - 10.2022
- Researched and identified 20+ funding sources and executed social media campaigns, resulting into 22% increase in engagement.
- Created over 30 pieces of content including slogans and taglines, significantly boosting public awareness and driving a 20% upstick in volunteer sign-ups.
- Took ownership of assigned tasks and effectively managed the work and sought feedback from supervisor and identified areas for improvement.
- Identified challenges in project implementation or social media engagement and proactively proposed solutions.
Education
PGDM - Marketing
Institute For Future Education Entrepreneurship & Leadership
Pune04-2026
BBA - Marketing & Advertising
Chandigarh University
Punjab06-2023
Skills
- Digital Marketing
- Social Media Management
- JIRA
- MS Excel and Word
- Project Management
- Social Media Marketing
- MySQL
- Outlook
- Microsoft Office Suite
- Canva
- Microsoft Teams
- SEO & SEM
- Google Ads
- Content Management
- WordPress (HubSpot, Blogger)
- Product Marketing
Certification
• The Fundamentals of Digital Marketing, Google Digital Garage
• Excel accounting problem and digital marketing B2B, Udemy
• Accounting Ethics, Business Ethics, Communication Foundations, LinkedIn Learning
• Completed knowledge immersion programme on Leadership and Management, IIM Ranchi
• Excel accounting problem and digital marketing B2B, Udemy
• Accounting Ethics, Business Ethics, Communication Foundations, LinkedIn Learning
• Completed knowledge immersion programme on Leadership and Management, IIM Ranchi
Accomplishments
• Recognized with the Rajya Puraskar for leadership excellence, team coordination, and performance.
• Secured a Silver Medal in a 12-week Entrepreneurship Programme in Swayam-NPTEL by IIT Madras.
• Participated in a business and technology-driven hackathon at Microsoft Office, Gurugram (Unstop Event).
• Held the position of Vice-Captain in school and Class Representative in college.
• Secured a Silver Medal in a 12-week Entrepreneurship Programme in Swayam-NPTEL by IIT Madras.
• Participated in a business and technology-driven hackathon at Microsoft Office, Gurugram (Unstop Event).
• Held the position of Vice-Captain in school and Class Representative in college.
Position Of Responsibility
- Led 20 members team to Scout and Guide camp organised by Uttarakhand Govt., Won Rajya Puraskar, 2024-Cont
- I6 Committee Member, Invited and coordinated with corporate professionals and facilitated Q&A sessions and networking., Enhanced student learning and professional development by inviting industry professionals to share their expertise with students.
Live Projects And Presentations
- Handling financial record-keeping and inventory management for 'Thirst Burst,' a profitable college startup, using Excel for daily collection tracking and stock management.
- Developed a compelling startup presentation for an organic brand, showcasing Product strategy, market analysis and branding strategies.
- Developed strategic and operational expertise by leading a petrol pump startup in the GCL program, gaining real-world business experience.
Timeline
Summer Intern
Delhivery
05.2025 - 07.2025
Product Marketing Intern
FIBO India
01.2023 - 04.2023
Social Media Marketing Intern
Pledge a Smile Foundation
08.2022 - 10.2022
PGDM - Marketing
Institute For Future Education Entrepreneurship & Leadership
BBA - Marketing & Advertising
Chandigarh University