Appsflyer
Avi Raj
Product | Growth | Acquistion
Bengaluru,KA
Summary
A seasoned product & growth leader. Experience in leading growth & product teams to scale the business multifold. Have done various global stints ranging from 0-1, 1-10 and 10-100 construct Consulted two start-ups and have been an active member of Reforge and #Growth communities
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Work History
Director
InMobi
Bengaluru, Karnataka
01.2022 - Current
- Identified, validated, solved & improving a 0-1 problem of clean, organized mobile screen
- Setting up a global $50 - $70 M ARR business on folder & board construct
- Leading a team of PMs, engineers, growth, analytics, CSMs & Monetization & brand to create the business impact
Head, Growth & Customer Success
InMobi
Bengaluru, Karnataka
11.2019 - 12.2021
- Problem:- Grow the user base and business on 1weather
- Scaled up "1weather" as USA's most loved and #2 app on playtsore with 50 Million+ downloads
- Improved & stabilized the activation funnel by 90%
- Increased the D1 & D7 retention by 45%
- Managed & scaled distribution partnerships with 3 large Telcos
- Acquired LATAM'S largest Telco to take user count to 100 Million+
Associate Director, Growth & Marketing
Mech Mocha Internet Private Ltd.
06.2019 - 06.2020
- Problem: Zero the gap b/w CAC & LTV
- Reduced the CAC by improving activation by 27% & D1 retention by 32%
- Increased LTV by header bidding programmatic monetization stack
- Led a team of content designers, growth & performance marketeer, analysts and growth & monetization PMs & engineers.
Lead, Growth & Marketing
Mech Mocha Internet Private Ltd.
10.2018 - 05.2019
- Problem: Grow the user base
- Achieved the lowest CAC in Indian Gaming industry with over 10 Million+ users
- Crafted and tested brand positioning for multiple segments
- Launched & optimized performance campaigns across FB, Google, DSPs
- Launched social media campaigns to tap into organic channels
Senior Marketing Manager
Mech Mocha Internet Private Ltd.
12.2017 - 09.2018
- Problem: Grow the gaming title in India & APAC organically
- Acquired 2 million users via ASO & social media
- Achieved a conversion rate of 90%+ on play store
- Enhanced store discoverability and organic landed at 65%
- Awarded for "HIGH BUSINESS IMPACT" in 2018
Senior Account Strategist, Performance Marketing
InMobi Technology Pvt. Ltd.
10.2015 - 12.2017
- Problem: Growing the mobile & web performance business globally
- Increased the ARR from $5M to $40 M
- Led a cross cultural team of analysts, account and campaign managers across Bangalore, SF & London
- Scaled up the acquisition & remarketing campaigns on DSPs, network and affiliate by meeting the advertiser goals.
- Received 2 back to back annual awards for outstanding performance.
Marketing Manager
EduSports
07.2014 - 10.2015
- Problem: Growth of top of the funnel
- Achieved 55% jump in QoQ leads & 40% jump in sales
- 20% jump in sale conversions
- Led a team of analyst, content, designers to improve the value proposition and pricing
- Successfully executed three omni channel marketing campaigns
Co-Founder
Iotacell
07.2013 - 07.2014
- Problem: Mismatch b/w technical education & market requirement
- Developed & scaled a platform to 30k+ signups
Business Operations Manager
Ocwen Financials
07.2012 - 06.2013
- Developed "Investor Reporting" platform for 100+ business partners
- Led a small team of tech partners, design and data team
- Platform resulted in 20% jump in NPS
Education
MBA -
IIM, Kozhikode
07.2010 - 05.2012
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IIT, Dhanbad
04.2006 - 07.2010
Skills
Growth Marketing
Product management - Growth 0-1
Performance marketiNG
ASO/SEO
Product & Business analytics
User Research
Customer Success
Branding
Timeline
Director
InMobi
01.2022 - Current
Head, Growth & Customer Success
InMobi
11.2019 - 12.2021
Associate Director, Growth & Marketing
Mech Mocha Internet Private Ltd.
06.2019 - 06.2020
Lead, Growth & Marketing
Mech Mocha Internet Private Ltd.
10.2018 - 05.2019
Senior Marketing Manager
Mech Mocha Internet Private Ltd.
12.2017 - 09.2018
Senior Account Strategist, Performance Marketing
InMobi Technology Pvt. Ltd.
10.2015 - 12.2017
Marketing Manager
EduSports
07.2014 - 10.2015
Co-Founder
Iotacell
07.2013 - 07.2014
Business Operations Manager
Ocwen Financials
07.2012 - 06.2013
MBA -
IIM, Kozhikode
07.2010 - 05.2012
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IIT, Dhanbad
04.2006 - 07.2010
Software
MoEngage
Firebase
Roadmunk
Usertesting
UA - Google, FB, DSPs, DT, Console
Monetization - GAM, SSP
JIRA/Confluence